In its announcement, Zain published a video clip containing clips of girls practicing yoga, accompanied by the phrase "Freedoms don't get involved" (i.e., there is no joking about freedom issues), which made it top the list of the most interactive in the country.
With the controversy that arose on the communication platforms, the company was forced to delete its advertisement from its official accounts.
Through the hashtag "Freedoms_Mantgashmar", the pioneers of communication networks in Kuwait interacted with the advertisement, as a state of controversy and division prevailed on the Kuwaiti platforms.
Tweeters demanded the company to apologize for the advertisement it submitted because of its violation of customs and traditions in the country, according to their expression, while others saw that the company did not violate customs and traditions, and added that “Zain” withdrew the advertisement, in response to the campaign, and this is a step calculated for the company and not for it, according to their expression. .
Among the interactions that were monitored by the interactive bulletin, “Your Post” under the hashtag “Freedoms_Mantgushmar,” was a tweet by lawyer Hassan Al-Hotari, in which he said, “What is the link of yoga in the heritage or independence of Kuwait, it must include between the present and the past and the heritage of the ancestors, and the events that Kuwait went through from Drought and diseases, and consequently prosperity and development for Kuwaiti society. Announcing its content is bad, and may God reward them with good, erase it, and God willing, the next will be better."
As for Haya Al-Jumu’ah, she wrote, “The strongest and most beautiful propaganda for Zain; propaganda that represents the freedom to which we are accustomed, the innate freedom in which it does not infringe on anyone else, Kuwaiti society is different and everyone must accept this difference. No one has the right to be a guardian of anyone.” Thank you, Zain, and Zain is a beautiful world.”
Madi Al-Khamis wrote, "Zain is the largest telecommunications company in Kuwait with many great national and social contributions. It has produced many beautiful, meaningful national songs that we sing about for many years. Their latest effort in a song - agreeing or disagreeing with the symbolism of some scenes - does not diminish its position or its many contributions. in social responsibility projects.
As for Mashari Bouyabes, he said - in turn - "The decision of the Zain board of directors to delete the Kuwaiti National Day announcement was a purely social matter, so that the announcement would not cause a clash between different trends. Nor is there a company that pays advertising costs and deletes it, because a certain group has an objection to the part - in it. More than one point of view - (and this is) a step that counts for them, not against them."