The world of catering experienced major upheavals between 2010 and 2019. Home delivery, drive-thru, take-out... New consumption patterns have emerged during this decade.
And they were generally beneficial to the market, which rose from 49 to 56 billion euros in overall turnover over this period, according to a study by the firm Roland Berger, relayed by
BFM Business
on Wednesday
.
Between 2010 and 2019, the drive-thru market share increased from 4 to 5%, that of take-out sales from 11 to 15% and that of home delivery increased from 2 to 6%.
This segment has also experienced the strongest growth with an average annual growth rate of 15.3%.
For its part, the meal in the restaurant recorded a decline.
If it represented 83% in 2010, it reached 73% nine years later.
As a whole, the restaurant industry has grown by 1.6% per year over the past decade, the study reveals.
Thank you to everyone who participated in our debate around the transformation of the #catering sector and a big thank you to our speakers!
➡️ Find our study on the subject: https://t.co/l5YnT4tIPB#Restaurant #Food #Consumption #Digitalisation pic.twitter.com/EjgM4LC7Po
— Roland Berger Paris (@BergerParis) February 17, 2022
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Fast food and chains dominate
The big winners of this evolution?
To the detriment of the independents, it is the chains.
The latter represented only 24% of the overall turnover of the market in 2010 and they finally represented 32% in 2019 then 40% in 2020. Another development which has been accentuated with the health crisis: competition from fast food .
While traditional catering still dominated the market in 2010, these two types of brands were neck and neck in 2019, with 33% market share each.
In 2020, fast food finally took over, growing to 40% market share.
“In reality, the crisis has only accelerated the loss of momentum of the independent and traditional model that has been in place for several years,” explain the authors of the study.
In 2020, the fast food and chain restaurant sector accounted for 11 billion euros, or 30% of the entire commercial catering market.
According to the firm Roland Berger, this significant growth is explained in particular by their ability to adapt to new consumption patterns of the French.
Their structures have also enabled them to better protect themselves from the economic consequences of the health crisis.
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