The Douban score is as low as 2.7, and the bad movies specially offered during the Valentine’s Day schedule are more crowded than the epidemic

　　It's Valentine's Day again.

　　This Monday, the total domestic box office exceeded 527 million yuan, and the three Valentine's Day special films all entered the top five box office of the day, and the sum of the three films accounted for half of the day's box office.

"Ten Years of One Product Wen Ruyan" even surpassed "Shuimen Bridge of Changjin Lake", which has dominated the list for 13 consecutive days, and topped the single-day box office list.

Contrary to the beautiful data, the audience sent the "ugly ten-year one-pin Wen Ruyan" to the hot search, and the online score was as low as 2.7.

More realistically, after the "one-day tour" on Valentine's Day, the box office results of the three films yesterday plunged without exception.

　　From "customized for love" to being abandoned by lovers, the cliff-like changes in the two-day release are like some kind of detector: the hot sale on February 14 can detect the capacity of romance films in the current Chinese market, and the release on February 15 When the three films were cold, it tested the tolerance of Chinese audiences for "one-shot deal" speculators.

In the end, one person, one vote gave the answer: "customized for love" and forced to say love without any reason can only overdraw the audience's trust in the next "520", Qixi Festival and other "love files".

　　When the so-called "couple bonus" has been defeated by word-of-mouth again and again, the impression that "bad films can only fight to the death with the concept of schedule" and "Valentine's Day movies are designed to cut leeks" may be difficult to remove.

The "classic IP" more than ten years ago has long been defeated by the audience's aesthetics

　　Among the overwhelming negative reviews surrounding "Ten Years One Product Wen Ruyan", some critics said sharply that "the film has zero artistry"; there are also many fans who came to the original novel to comment on "destroying the classics", thinking that the film will The original plot has changed beyond recognition, and that is the culprit.

　　"Ten Years of One Product Wen Ruyan" is adapted from Shu Hai Cangsheng's novel of the same name, telling the story of the hero and heroine Yan Xi and Wen Heng who have been fettered for ten years.

In 2009, the novel began to be serialized in Jinjiang Literature City, which became a huge hit.

The hero in the story, Yan Xi, once ranked third in the online selection of "Top 100 Most Attractive Novel Heroes", which shows his popularity.

But what makes people ponder is that the novels that were quite charming and won many four or five-star praise at that time, with the passage of time, more and more one-star negative reviews appeared in the front row of their hot reviews. Great impression from readers.

　　Looking back at the year 2009 when this online novel became a big IP, it was still the era of rapid expansion of online literature, and the sand and sand were all down.

In the context of that year, "Ten Years First Grade Wen Ruyan" broke out a bloody path with extreme sadomasochism and dog blood, and won countless attention.

In terms of abuse, the male protagonist Yan Xi was bombed, gang-raped, imprisoned, tried to commit suicide but broke his leg, and eventually suffered from cancer... The word "miserable" in life is not enough to describe.

In terms of strange feelings, it sets up a tantalizing plot outside the main line of infatuation between the hero and heroine, and almost all the male friends around the hero love him.

If this story does have an eye-catching effect in the age of savage growth of online youth literature, then in 2022, the old three treasures of "car accident, amnesia, and incurable" have already been repeatedly abandoned by the audience's aesthetic iterative year after year.

Even if the film adaptation deletes inappropriate characters and plots, the core still remains on abuse for the sake of abuse, and the so-called innovation is only in the new routine of "bullying, disconnection, depression".

A script that lacks real literary support, let alone the value of the current context, no matter how it is adapted, it is at best an "original work with traffic", and the judgment of "quirky" has been written almost from the beginning.

　　Let's look at the other two works in the Valentine's Day schedule. Although the controversy is small, the quality is equally unbearable.

"I Want to Go to Your World and Love You" superimposes fantasy colors on the type of love. The two sides of love are separated from two places. They are connected by an accidental brain wave. Since then, they have shared the five senses across the distance between China and Germany.

In addition to quoting Maugham a lot, such as "everyone is imprisoned in an iron tower, and can only rely on some symbols to convey their thoughts to others", most of the time, the film is not only like the 2014 American film "The World Through Your Eyes", but also For example, an article integrates a hodgepodge of old and old memes such as "missing back to back" and "writing our love into poetry".

As for "Don't Forget I Love You", another protagonist with amnesia and another story setting of "forget everything and still fall in love with you again" are described by the audience as "a movie viewing experience that is sadder than sadness".

　　Tolstoy said: "Art is not a skill, it is the conveyance of feelings experienced by the artist." Mere imagination or a collection of bridges cannot impress every audience who has a deep sense of love.

From cheap "classics" that have changed over time, to new films with thousands of routines, this year's Valentine's Day movies are frustrating, and the fundamental reason can only be that the creation has abandoned the experience of real life early.

Give way to "consumerism", no matter how sweet the schedule is, the audience will be incapable of love

　　In the eyes of the audience, the three romance films are competing with each other. Are romance films outdated, or are Chinese audiences "incompetent in love"?

　　The New Year's Eve "Myth of Love" can overturn these two settings at the same time. The Shanghai style under the sycamore tree blends with the real firewood, rice, oil and salt of mature men and women. The director of "Hu Drift" has tempered a cuteness from the past six or seven years. good story.

In 2019, "Youth of Youth" removed the soft light filter, and for the first time brought bullying among students onto the big screen, allowing the sincere love of young people to resist cruel youth, which was also highly praised.

In 2018, "Cohabitation in Time and Space" used fantasy settings to blend love, and on the framework of Tianruoyouqing's story, a small discussion about the conscience of business is also remarkable.

　　But in addition, the overall performance of domestic love movies in the past 10 years is not optimistic at all.

"Your Wedding", "Beijing Love Story", "The Year in a Hurry", "Passing Through Your World", "Crazy Mountain Prying Beauty", "Contract Men and Women", "Running for Love", "Murder Like Water", "High Heels Men and Women", "There Is One" Places Only We Know" and the "Predecessor" series, there are many successful people in business, but few people with excellent art.

　　On the one hand, the excellent domestic romance films are withering, and on the other hand, they are mass-produced every year. The reason for this is that the industry has long understood it, and it is called "sweet consumption".

The most typical example dates back to 2011. Under the circumstance that it was not favored by the outside world, "33 Days of Broken Love" used the "one-in-a-hundred-year Singles' Day" as a selling point, and received a box office of over 47 million yuan on November 11. And finally ranked eighth in the total box office of the year with 320 million yuan.

This completely created and hyped schedule has given great inspiration to film marketing.

Since then, Valentine's Day, Tanabata and other festivals that are recognized as sweet, the sweet consumption of exploring the wind and the moon and watching movies seems to be more natural.

So, year after year, we can always encounter "sweet special offerings" movies, and then erode our confidence in domestic romance films in the recurring "one-day tour products".

Before being scolded collectively on Valentine's Day in 2022, the most outrageous ones are "201413" and "201314", because they can take the homonyms of "Love you forever" and "Love you forever", the two films make money with great fanfare Attitude, pull a few popular hosts to save a game, hold high the guise of "Ten Thousand Years of True Love Day" to sell for a day.

　　In 2022, the global film market has not yet completely recovered from the haze caused by the epidemic, and it still needs to recover the public movie viewing habits affected by the two-year epidemic.

At this juncture, giving way to the creative concept of "consumerism" is more hurried than the epidemic.

(Author: Wang Yan)