(New Year's news) Pre-made dishes are "big hot" Lantern Festival table China's "Generation Z" has become the main force

　　China News Agency, Shijiazhuang, February 15th, topic: Pre-made dishes are "big hit" Lantern Festival tables, and China's "Generation Z" has become the main force

　　Author Zhao Danmei

　　During the Lantern Festival, how to prepare a table of delicacies from "five lakes and four seas" for the family is a difficult problem faced by Yang Yiyan, the "new" in the kitchen.

As young people represented by "Generation Z" gradually take over the "sponsorship" of the family, the pre-made dishes known as "easy to cook and not to lose to dine-in" have also filled the "shopping carts" of young people.

　　The so-called pre-made dishes refer to the dishes that are produced in a centralized kitchen using modern standardized production operations, and then packaged and stored in a series of methods such as freezing or vacuuming.

　　"No matter what festival is on, our family always likes to eat dumplings, but today I'm going to get some foreign dishes for my parents to try." After the Lantern Festival, Yang Yiyan will return to Shenzhen to work from his hometown in Hebei, so today's "reunion dinner" she hopes Can have some "patterns".

Yang Yiyan bought a gift box of pre-made dishes on an e-commerce platform, including 10 dishes including "Boiled Beef" and "Prairie Sheep Scorpion".

　　"It only takes simple heating and plate setting to bring complex dishes to the table. Compared to spending six or seven hours to prepare meals, it is very convenient to have 10 dishes on the table in 40 minutes. 'Xiaobai' can also become 'China's little master' in seconds." Yang Yiyan said that she was surprised that the pre-made dishes tasted good and the price was not expensive, she can now understand why the product she bought can reach the Monthly sales exceed 20,000 units.

　　Not only e-commerce platforms, but offline pre-made dishes are also very popular.

"This year, our sales of pre-made dishes have doubled compared to last year, and a large part of the consumer group is young people." Wang Lei, general manager of a catering company in Shijiazhuang, said that compared with instant noodles and other fast food, pre-made dishes have more varieties and taste better. .

Therefore, in recent years, the company has specially launched pre-made dishes such as "New Year's Eve Gift Box" and "Li Hongzhang Stewed Vegetable Gift Box", which are convenient for diners to enjoy at home and make complex "chef's specialty dishes".

　　Wang Lei said that, boosted by the "home economy", the pre-prepared vegetable industry has ushered in an outlet.

Compared with fresh dishes, because of the centralized procurement of raw materials, factory production and other factors, pre-made dishes are beneficial to help solve the pain of efficiency and cost in the catering industry.

And with the upgrading of customer consumption and the accelerated pace of life, pre-made dishes can reduce the waiting time of consumers.

　　According to data from the China Business Industry Research Institute, the market size of China's prefabricated vegetable industry will reach 252.70 billion yuan (RMB, the same below) in 2020, and it is expected to reach 313.66 billion yuan in 2021 and 415.15 billion yuan in 2022.

At present, the consumer market of prepared dishes is mainly concentrated in first- and second-tier cities. The main reason is that consumers in these markets are busy with work and have no time to cook. At the same time, they pay attention to healthy eating. Takeaway and dining out cannot meet their dining needs.

　　In the hot market, many emerging pre-made vegetable brands have obtained multiple rounds of financing. For example, the pre-made vegetable brand "Mai Zi Ma" received angel round financing from "Yuan Qi Forest" in October 2021; in April 2021, "Wei Zhi Xiang" went public , known as "the first stock of Chinese pre-made dishes".

　　The "2021-2022 China Prepared Vegetable Industry Development Report" released by NCBD (Meal Collection), a catering big data research and evaluation agency, in December 2021 mentioned that the development of China's prepared dishes, the new crown pneumonia epidemic is only a driving factor, and the market eventually broke out The root cause is the maturity of China's food industry technology and the gradual development of supporting facilities such as cold chain logistics.

　　As for how the prefabricated vegetable market will develop in the long run, Fengrui Capital once said: "Assuming that the prefabricated vegetable category has become a dark horse with rapid start-up and development, it has increased the total amount and frequency of users cooking at home, and the competition in the stock of meals has increased. It will crowd out some of the business from takeaways and restaurants.”

　　But who's opportunity will the prepared dishes be?

Catering, food, or both?

Might still need to watch.

(Finish)