5 minutes
Our national radio..innovative and reliable
Hala Badri
The past few years have always witnessed discussions and debates about the continuity opportunities for radio, especially in light of the rapid technological development witnessed by our time.
Today, we find that the radio has succeeded in maintaining its position and presence, and that it is still the most popular and attractive means of mass communication for audiences of all cultures, despite the diversity and competition it faces from other modern platforms.
It is true that the two factors of flexibility and innovation that characterized the radio, and its keeping up with the advanced technological means, and its transformation into a smart platform that transmits its programs in sound and image, played an important role in that, in addition to its great proximity to the audience who finds it its companion anywhere;
However, in my opinion, the biggest factor behind the permanence of its charm lies in "confidence".
Radio has, over the years, been a unique means of gaining access to information worthy of the trust of its listeners.
Its programs have always maintained credibility and avoided favoritism, listening to their issues, concerns and opinions, in order to build bridges of communication between them and decision-makers;
What made her earn their trust well deservedly.
Due to the strong impact that radio has on various segments of society, a day is dedicated to it to be celebrated on February 13 of each year, and being one of the most reliable media, we celebrate it this year under the slogan “Radio and Trust”.
The media in general, and radio in particular, in Dubai and the United Arab Emirates, enjoy high confidence from the public due to the high professionalism and ethics that workers in those media are committed to, which is evidenced by opinion polls that are conducted periodically by those in charge of them to ensure the sustainability of those media. trust.
Our radio stations in all its forms and languages maintain the strength and attractiveness of the content, the integrity of the information, impartiality and objectivity, avoiding hate speech, performing its noble mission and supporting government efforts at all times.
We have seen the important role it played, for example, during the COVID-19 pandemic;
As it played an encouraging, educational and awareness-raising role, and confronted rumors and misleading information that raise concern, it was a supportive and supportive substitute for efforts to tackle the pandemic.
• Our radio stations in all its forms and languages maintain the strength and attractiveness of the content and the integrity of the information.
Director General of the Dubai Culture and Arts Authority
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