Vert.eco, because the news of ecology deserved a media
Audio 29:57
Green, the media that announces the color.
© Vert.eco
By: Steven Jambot Follow |
David Brockway
1 min
Created two years ago in the form of a newsletter, Vert deals with the climate crisis and the decline in biodiversity on a daily basis.
The president and the editor-in-chief of Vert explain the positioning and specify the ambitions of their media.
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Faced with the climate emergency, more and more journalists are deciding to create their media to try to put environmental issues at the heart of public debate.
This was explained by the director general of Greenpeace France
Jean-François Julliard at the microphone of
L'atelier des media
in October 2021
.
No doubt he had
Vert.eco
in mind .
This media was born in January 2020 in the form of a daily newsletter.
It is growing as a deeply committed newspaper company.
Its founder and editor-in-chief
Loup Espargilière
and its president
Juliette Quef
are the guests of
L'atelier des medias
.
Loup recounts the genesis of Vert, a "
draft newsletter cobbled together in a few hours and sent to a few dozen friends
".
Sent daily, its format is minimalist since it must be able to be read in 7 minutes flat.
Vert quickly set up a website, takes care of its editorial positioning, its tone, its graphic identity.
It has recently been recognized as a political and general information media (IPG).
Vert is an independent media, without advertising, which can already count on 10,000 subscribers.
Its economic model is based on subscriptions and donations, recalls Juliette Quef.
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