The global flower business is not all rosy with a considerable environmental impact.
While nine out of ten flowers come from abroad, Breton Tiphaine Turluche favors 100% French and seasonal flowers.
She gets her supplies from producers in the Great West and the Var and will soon be producing her own flowers in Morbihan.
She is the symbol of love.
Like every year, the rose, preferably red, will again be the star of Valentine's Day among florists.
Not at Tiphaine Turluche, the manager of the Boots of Anemone, which will rather offer “colourful, joyful and committed” bouquets based on ranunculus, anemones, broom or wallflowers.
“We also have the first tulips of the year arriving,” enthuses the young 33-year-old florist, based in Bono in the Gulf of Morbihan.
Self-employed for a year and a half, Tiphaine Turluche embarked on an eco-responsible approach after discovering the Collectif de la fleur française and the “slow flower” movement.
In her online store, she only offers her customers French and seasonal flowers.
A unique choice given that nine out of ten flowers sold today in France come from abroad, the vast majority from Kenya, Ethiopia and the Netherlands.
"Even the hydrangea, which is nevertheless a typical flower of Brittany, mainly comes from Ecuador," she says.
Ultra-globalised, the flower market is therefore far from rosy with a disastrous carbon footprint and the massive use of pesticides.
"Yet when you buy a bouquet, you think you're offering nature", ironically the young woman.
“We got used to seeing roses all year round”
In order not to deny her values, this lover of the sea, who worked for ten years in the world of sailing, therefore decided to exercise her profession of florist differently.
"But I'm not blaming my colleagues," she says.
They are simply responding to a request from customers who have become accustomed to seeing roses all year round, as with strawberries or tomatoes”.
In the bouquets of Tiphaine, it is therefore seasonality that prevails.
To obtain supplies, it works with around fifteen French producers based in the Great West as well as in the Var.
"And I have flowers all year round with incredible diversity," she points out.
In the coming months, the florist will also sell her own flowers.
Tiphaine Turluche is indeed setting up, with her spouse, a flower farm project thanks to a crowdfunding campaign that was launched to help them.
They will start planting in April, and hope to harvest their first flowers by June.
"It will mainly be summer or autumn flowers such as dahlias, cosmos, snapdragons or delphiniums," she explains.
This will allow us to have a greater diversity of flowers and to respond more easily to last minute orders.
»
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Made in France
Valentine's Day
Flowers
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