"Produced in Beijing" film has a double harvest at the box office
In 2022, the total ticket sales of the Spring Festival stalls will be 6.035 billion yuan, tying the level of 2019 before the epidemic and ranking second in film history; the overall number of screenings hit a new record, reaching 3.143 million; 114 million people watched the film.
Going to the cinema for "New Year's Eve" is still the "standard" for the cultural life of the masses during the Spring Festival holiday.
The box office champion "Shuimen Bridge of Changjin Lake" won 2.528 billion yuan, accounting for 40% of the box office. It still continued the "super head" formation and received numerous praises.
"Sniper" became the best film in the Spring Festival.
71,000 screenings for the Spring Festival in Beijing
During the Spring Festival holiday in Beijing in 2022 (from January 31 to February 6), a total of 71,000 screenings will be shown, with 3.1364 million viewings and a box office of 238 million yuan (nearly 30 theaters in Fengtai District were closed due to the epidemic. At the same time, in order to protect the opening ceremony of the Winter Olympics, the theaters near the Bird's Nest were temporarily closed), ranking second in the box office of the Chinese Spring Festival stalls.
Among the top 10 single cinemas in the Spring Festival, Beijing accounted for 8 of them, of which Yingjia Xingmei Cinema in Haidian District, Wanda Cinema Shijingshan Store and Wanda Cinema Tongzhou Store ranked the top three.
During the Spring Festival in 2022, Beijing organized a total of 1,190 screenings of public welfare films, with about 28,827 viewers.
Two "produced in Beijing" films
During the Spring Festival this year, Beijing created and produced a total of two films. The two films "Changjin Lake's Watergate Bridge" and "Sniper" both have a "strong" reputation.
"Shuimen Bridge of Changjin Lake" is led by the previous film "Changjin Lake", the champion of Chinese film history. Since its release, the "want to see" index has risen rapidly, and its pre-sale performance has jumped to the top. It won 641 million yuan on the first day of its release. It ranks second in film history, and has won a total of 6 box office daily champions, 6 consecutive days of box office breaking 100 million, the next day champion per game, the next day champion of total people, and the champion of filming day and many other achievements.
"Sniper" co-directed by Zhang Yimou and Zhang Mo focuses on an encounter in the War to Resist U.S. Aggression and Aid Korea. It shows the bravery, resourcefulness and affection of the volunteer soldiers in a cold and restrained manner. It has become the best film in the Spring Festival file, with a Douban score of 7.7 points, and the Spring Festival The box office was 262 million yuan. With the film's high reputation "fermentation" and the opening ceremony of the Winter Olympics, the film placement rate gradually rose against the trend, and the box office trend gradually stabilized.
New Mainstream Movies Beloved
Compared with the Spring Festival stalls in previous years, a major feature of this year's Spring Festival stalls is that new mainstream films have become an important pillar and the biggest winner in the film market, achieving double harvests in word of mouth and box office.
New mainstream movies have aroused the attention and heated discussions of the whole society.
"People's Daily", "Guangming Daily" and Xinhuanet and many other media clients have published articles on "Changjin Lake's Water Gate Bridge" and "Sniper". Movie reviews are recommended, and related topics occupy an important position on the major hot search lists.
The new mainstream movies conform to the cultural values recognized by the broadest masses of the people, so they have received a lot of attention, high word-of-mouth evaluation, and good box office performance.
Text / Our reporter Xiao Yang co-ordinator / Man Yi