Mélanie Faure 11:14 a.m., February 11, 2022, modified at 11:31 a.m., February 11, 2022

Sunday, February 13 will mark the start of the final of the Super Bowl competition.

The American football match, followed each year by millions of television viewers around the world, once again created a major spectacle.

Journalist Peter Anderson confides to the microphone of "Culture Médias" how the final was able to import into French territory.

Each year, the event makes headlines.

Not so much because of its sporting dimension, but because of its life-size show.

On the night of Sunday February 13 to Monday February 14, the Super Bowl final will be held.

The Cincinnati Bengals take on the Los Angeles Rams at SoFi Stadium.

And if American football does not have the popularity of football in France, it has managed to find its audience for this great event, in particular thanks to its panel of artists who animate the half-time.

>> Find Philippe Vandel and Culture-Médias every day from 9 a.m. to 11 a.m. on Europe 1 as well as in replay and podcast here

Asked at the microphone of Europe 1 in the program

Culture Médias

by Philippe Vandel, Peter Anderson returns to the extent of the phenomenon in France which will be broadcast on the channel L'Équipe: "It is a global event which, sometimes, can go beyond the sport, unlike a World Cup final or the World Cup, for example," said the journalist specializing in American sports.

"It's also the advertisements that go with the game, it's very important."

In America, there are 100 million viewers in front of their small screen to follow the famous final.

And this year, the Super Bowl offers the performance of Snoop Dogg, Dr. Dre, Kendrick Lamar and Mary J. Blige.

The unexpected rise of the Cincinnati

For this 2022 edition, the attention should redouble due to the arrival of young quarterbacks within the Cincinnati team.

"The little youngsters take over, especially at the quarterback position, this very important position in American football. "We have two quarterbacks who have never played the Super Bowl, so it's a rather special final.

We have a team from Los Angeles playing at home with a lot of stars in their team.

Then opposite, we have a very young team, with Cincinnati which has a quarterback who is only 25 years old.

And to afford visibility, the brands had to put their hands in their pockets: a 30-second advertising spot should cost nearly 6.5 million dollars.