"Frozen" by Cao Xue, chief designer of "Bingdundun":
"Bingdundun" was born in Jinling Snowscape
Recently, Bing Dun Dun, the mascot of the Beijing Winter Olympics, which is "hard to find", has set off a buying wave. In front of the Winter Olympics licensed merchandise store, there is a long queue of "Bing Dun Dun fans".
The topic of realizing "Freedom of Bing Dundun" was discussed, and there was also a creative craze on social media.
Cao Xue, the head of the design team for the mascot of the Beijing Winter Olympics "Bingdundun" and a professor at the Guangzhou Academy of Fine Arts, told the Yangtze Evening News reporter, "We need to dig treasures from the past to find the Chinese context, not simply sticking the visual elements of our ancestors on Products. To respect Chinese culture, we must really understand China.”
Yangzi Evening News/Ziniu News reporter Zhang Nan
Collection also depends on online shopping, and the "hidden money" is drawn
Bing Dundun, the mascot of the 2022 Beijing Winter Olympics, combines the image of a panda with an ice crystal shell rich in super energy, and the overall image resembles an astronaut.
The "Bingdundun" with golden olive branches in the hands of the athletes is also the creation of Cao Xue's team, which is taken from the three friends of the cold season, pine, bamboo and plum.
Recently, there has been a flood of media interviews, and Cao Xue has to answer many calls a day.
He told reporters, "I was looking forward to the opening of the Winter Olympics, so I calmed down and prepared to go back to Nanjing to celebrate the New Year." Unexpectedly, this plan was quickly broken by the "Bingdundun" fire.
"Do you have Bing Dundun in your hands?" This is the question Cao Xue has been asked the most recently.
He revealed that each member of the original team had some ice piers to give to elders, family members and teachers.
Cao Xue said with a smile, "Now the team sighs regret every day in the group, and shot Bing Dundun too rashly."
When asked whether Cao Xue had any "rare money" hidden in his hands, he told reporters that in fact, the design team also spent money to buy Bingdun Dun online, and there was no special channel for collection.
"It may be fate. My son has a 1 in 120 chance of winning the hidden item 'Exploring the Future'." Cao Xue revealed, "I haven't dared to take it out recently, and I'm a bit hated."
"Bingdundun" drives the national tide? To truly understand China
Cao Xue is also paying attention to the popularity of Bing Dun Dun by international netizens.
"When we design the mascot of the Olympic Games, including the selection of panda elements, the first thing that comes to our mind is the issue of international communication." He believes that the reason why "Bingdundun" has become a phenomenal topic is that its design "completely breaks the age group. , country and country, the boundaries between different ethnic groups, it is worth our team to do research, thinking and summarizing in the future, and hope to give Chinese design education to think about.”
Bing Dundun has stimulated the strong creative desire of netizens. "Everything can be Bing Dundun" makes Cao Xue feel very interesting.
Paper-cuts, blue prints, traditional objects, used in today's cultural and creative products, are they called Guochao?
Cao Xue believes that graphic design, but not "planar thinking", "everyone is discussing the national tide driven by Bingdundun, and Chinese designers should explore traditional Chinese culture. But traditional culture and traditional culture's visual elements are two It is a different concept. We need to dig treasures from the past to find the Chinese context, but not simply paste the visual elements of our ancestors on the products. Respect Chinese culture and truly understand China.”
Xiaoxue was born, and there is a snow scene in Jinling behind "Bingdundun"
Cao Xue, born in the 1960s, is a native of Nanjing. He spent his middle school years at No. 11 Middle School (now the Middle School Affiliated to Nanjing University).
Later, Cao Xue was admitted to Wuxi Light Industry University and was one of the two students in the class who were admitted to the university.
In addition to publishing cartoons in newspapers, he still remembers that in 1989, the Yangzi Evening News reported that he had participated in the world's first can reuse design competition and won the grand prize, with a "huge" prize of US$1,300.
When others designed the cans as small handicrafts, he joined Liuli, dismantled the cans and made them into kiosks, cutting and interspersing them, completely without nails and rivets, which impressed the judges.
"Snow is in my name. My mother said that the day I was born was 'Xiao Xue'." It snowed in Nanjing recently, and Cao Xue also saw a beautiful picture from her parents and sister who lived in Nanjing.
He told reporters that many of his design materials came from his childhood memories.
Bing Dun Dun's action of shaking the snow after sliding down from the snowy mountain, as well as the scenes of brushing tops on the ice and riding on a sled when blending with the snow, are all inspired by the memory of childhood in Nanjing.
When it snowed in winter when I was a child, the children used small bamboo boards, wooden boards, and small benches, and tied them into "earth sleds" or skateboard covers, and invited friends to go skiing in the snow downstairs. .
Some people often ask Cao Xue, why do you have so many ideas?
"It's just that I learned to store. When a person's mind is empty and he hopes to store the received information in the USB flash drive and hard disk, he will turn a blind eye and turn a deaf ear when he sees point B. When your amount is enough , there must be a process of qualitative change, and it becomes your own sustenance." Cao Xue said.
Quick question and answer
Z=Zhang Nan
C=Cao Xue
Z uses the elements in his mind to express his hometown of Nanjing, what do you think of?
C instantly thought of "prime".
About Nanjing, it is still my childhood memory.
In my mind, Nanjing is a very high-end elegance.
The characteristic of this city is that it is a city riding on the Yangtze River, taking into account the cultural characteristics of the north and the south.
Often Guangzhou people think I am a northerner, and northerners think I am a southerner.
Therefore, Nanjing has both these cultural genes.
What kind of characteristics does Z Nanjing give you?
C The characteristic of my work is boldness and carefulness. In 2017, when I designed the city image LOGO for Guangzhou, someone asked me why I chose Xiaoman Yao, why not Wuyang and Kapok?
Including Bing Dun Dun this time, why is it a panda again?
I believe that everyone must learn to use their own strength to subvert other people's prejudices.
Has Z started a new project?
C has a project in hand.
I will have a choice, I don't want to be so tired.
I think the surname is Cao, and if you have "rice", it becomes "bad", but you still have to be cool and calm.
Staying in the original unit, there will be neither small waist nor ice pier.