【Hot spot observation】
New Year's picture light show, national wind slow live broadcast, catching up with the big fair on the cloud, the New Year's Eve competition... From January 19th, the Agricultural and Rural Program Center of the Central Radio and Television Station will coordinate the CCTV-17 Agricultural and Rural Channel and the Central Radio China Rural Program. Sound, together with CCTV Pastoral Channel, Cloud Ting Pastoral Channel, and "CCTV Sannong" integrated media matrix account, launched the new spring integrated media brand action "Hometown Chinese New Year" with the theme of "Sannong" for the first time, adding a strong "hometown" flavor. New Year's Eve, welcome the Chinese New Year with traditional cultural feasts.
The "Hometown Chinese New Year" campaign has attracted widespread attention both online and offline, especially the presentation of traditional culture such as New Year's customs, which highlights the taste of China, soothes Chinese sons and daughters, nourishes the Chinese nation, and makes Chinese culture shine in a new era.
New Year pictures protect millennium civilization
"There is an ancient legend in "The Classic of Mountains and Seas", which tells the story of two gods, Shen Tu and Yu Lei, who take care of monsters. These two gods lived on Dushuo Mountain... Therefore, Shen Tu and Yu Lei became The earliest door god." The seven-episode documentary series "New Year Paintings: Painting Years" of "Hometown Chinese New Year" begins. Ren Helin, a New Year painting research scholar and inheritor of intangible cultural heritage (woodblock New Year pictures), tells the history of Chinese New Year pictures.
He introduced the original varieties of gods such as Shentu, Yulei, rooster, peach wood, tiger, etc. He also described the heroes of various dynasties such as Qin Qiong, Jingde, Guan Yu, Zhang Fei, characters in mythological stories, and heroes of the Anti-Japanese War. Evolution gradually enters the history of door gods.
At the same time as he told the story, the dancers made the door gods "live" through their performances, the rhythm was relaxed and lively, and the content was lively and interesting. In addition, the whole process of "hooking, engraving, printing and painting" of the non-hereditary inheritors in the New Year's picture workshop was explained. Bringing a vivid lesson to the audience, showing the timeless charm of ancient art.
As a carrier of folk culture popular with the people, New Year pictures are one of the most important elements of the Chinese Spring Festival.
As a folk craft for the Chinese nation to pray for blessings and welcome the new year, New Year pictures carry the people's good wishes for the New Year, inherit the spiritual world of the Chinese nation for thousands of years, express the people's pursuit and yearning for ideals, wisdom and noble morality, and make Chinese culture burst into a powerful The cohesion and charisma of the Chinese people have an important position in the hearts of every Chinese son and daughter.
Before and after the Spring Festival, choose the theme of the New Year pictures, through extensive research, visit non-genetic inheritors, experts and scholars and cultural and creative designers, present the story behind the New Year pictures and the connotation of guardian culture in the form of documentaries, and tell how modern people study and inherit New Year pictures, how to enrich The modern expression and artistic presentation of excellent traditional culture, how to promote the application of New Year pictures in various trendy brands, how to promote the creative transformation and innovative development of Chinese excellent traditional culture, and how to continue the Chinese cultural context in innovative utilization, this is undoubtedly a something significant.
The presentation of different perspectives in the documentary not only provides rich materials for young people in the new era to understand New Year pictures and expand their horizons, but also guides the whole society to be kind and beautiful, and enhances people's sense of identification with Chinese culture and national pride.
The inheritance of New Year pictures essentially reflects the protection of the millennium civilization.
The slow live broadcast of "New Year Pictures, National Style Night" of "Hometown Chinese New Year", through the collision of traditional New Year pictures and modern light shows, staged a visual feast of international trends.
From New Year's Eve to the seventh day of the Lunar New Year, the landmark buildings of Shanghai, Guangzhou, Chengdu, Nanjing, Xi'an, Chongqing, Hangzhou and Hengyang jointly use New Year pictures to light up China in the lights, and let hundreds of millions of viewers enjoy the New Year pictures through live broadcast A visual feast, which has won wide acclaim from young people.
Food activates taste memory
Sugar paintings, steamed buns, rice cakes, donkey rolls, dumplings, youth balls, fried buns, Buddha jumps over the wall... Every Chinese New Year, people everywhere will naturally think of those food memories related to the taste of the New Year. The childhood pictures of the New Year will also come to my mind.
Programs such as "Celebrate Chinese New Year" and "Delicious Chinese New Year" in "Hometown Chinese New Year" can be described as Chinese New Years on the tip of the tongue. By exploring the deep genes of traditional Chinese food culture during the Spring Festival, the audience's taste memory is activated, allowing the audience to intuitively experience the taste of the new year. .
When the Spring Festival is approaching, "China Sannong Report" will focus on the special gatherings in the south and the north, leading the audience to "catch the big fair in the Spring Festival", experience the fireworks of the world at close range, and feel the festive atmosphere of the New Year.
In addition to the lively scenes such as opera performances and writing Spring Festival couplets, the most attractive thing is the fragrant special food.
Ciba from Nanchang, Jiangxi, Huamo from Qingdao, Shandong, bean buns from Shenyang, Liaoning, and vermicelli from Tongwei, Gansu make people smell the taste of Chinese New Year through the screen.
On the other hand, columns such as "Food for the New Year", "Who Knows Chinese Food on a Plate", and "Small Dishes" focus on a certain traditional food, or trace its source, or analyze it, or explore its cultural connotation in comparison.
The Chinese food culture is profound and has a long history.
After the precipitation of thousands of years of history and the infiltration of excellent traditional Chinese culture, the food culture has surpassed the food itself, making it more cultural.
It not only reflects people's pursuit of excellence in the inherent quality of food, but also shows people's pursuit of beauty; it not only acts as a medium for emotional communication between people, but also carries the millennium civilization of the country of Chinese etiquette. A feast for the taste, but also a spiritual enjoyment.
Since childhood, the series of "Hometown Chinese New Year" series has become more and more exciting, and the delicacies of various places can be seen at a glance. The traditional delicacies presented in the program not only activate people's taste memory, but also a touch of nostalgia.
Folklore ignites festival enthusiasm
"How powerful the lion dance can be", "How tacit understanding can the lion dance cooperate", "This is really ten years of work under the stage"... As the New Year of the Tiger arrives, topics about lion dance frequently appear on the hot search.
In the process of paying attention to traditional folk customs, the majority of netizens are no longer limited to the superficial liveliness, but watch the training process of the lion dance teenagers under the stage through short videos and other exploratory methods, and directly exclaim "Is this Qinggong?" "Chinese traditional culture YYDS" ".
At the same time, the tiger dance performances organized in various places to welcome the Chinese New Year have also received more attention.
Nowadays, with the wide application of information technology such as short videos, people pay more attention to traditional culture.
When you approach folk customs and folk skills, and understand the training stories and cultural connotations behind them, you will naturally be moved and moved.
As early as the Spring Festival of 2020, CCTV's documentary "The Chinese Year of Shehuo" has focused on Shaanxi Mizhi, Liaoning Haicheng, Zhejiang Anji, Guangdong Shawan, Shanxi Changzhi, Heilongjiang Durbert, Zhejiang Jinyun and other places, showing Folk cultural activities such as Yangko, dragon dance, stilts, back sticks, lanterns, Wu opera, etc., deeply excavate the cultural connotation behind traditional festivals, and focus on showing the new look of the new countryside in the new era, which quickly ignited the enthusiasm of the people for the festival, and also made people feel In the lively, I have a better understanding of folk culture.
Documentaries related to "Social Fire Chinese New Year" were interspersed in the "Hometown Chinese New Year" series of programs, and they were still lively, moved, and year-round.
The Spring Festival Shehuo Carnival in Zhenxing Village, Changzhi, Shanxi, which was broadcast on January 24, focused on the folk art of carrying sticks.
Zhenxing Village organizes young people to learn from the old artists. The old artists go from props to makeup, from the upper cut to the lower cut (loop), from historical stories to artistic features, explain in detail, and spare no effort to cultivate new talents. Inheriting skills leaves valuable historical data.
Traditional folk culture is the source of the development of our national spirit and an important part of our traditional culture.
During the lively Chinese New Year, folk customs and folk skills are essential.
The continuous inheritance of folk skills provides an important guarantee for the development and prosperity of folk culture, greatly enhances the national identity, strengthens the national spirit, and shapes the national character.
They carry the Chinese civilization and also record the memory of the times. Through the "Chinese New Year of Hometown Gathering", they constantly endow the excellent traditional Chinese culture with new era connotations and modern expressions, and serve traditional cultural feasts to the people of the whole country, adding the flavor of the New Year and leaving behind New Year's taste, this is the common wish of every Chinese son and daughter.
(Author: Li Shulin, associate researcher at the Research Center for Theoretical System of Socialism with Chinese Characteristics, Liaoning University)