An ordinary panda with an ice shell is transformed into "Bing Dun Dun", giving the world a warm baobao.
"Have you bought 'Bingdundun'?" Since the opening of the 2022 Beijing Winter Olympics, this has almost become the most commonly used Spring Festival greeting in China.
Not only that, but even foreign Winter Olympics merchandise franchise stores are facing a situation of "sold out as soon as they are on the shelves".
"Bingdundun" quickly became popular and became a veritable "top stream", gaining a large number of loyal fans around the world, which surprised the Beijing Winter Olympics mascot design team.
Cao Xue, the team leader and a professor at Guangzhou Academy of Fine Arts, told the China Youth Daily and China Youth Daily that he expected "Bing Dun Dun" to be loved by everyone, but he didn't expect it to be so popular, "If I knew earlier, I would also stock up a batch. , to friends and relatives."
The reporter was pleasantly surprised to find a variety of "Dun Dun" in Cao Xue's office, but Cao Xue was the only one who hid the hidden "Dun Dun" drawn from the blind box.
As a cultural element, why choose pandas?
Cao Xue said frankly that the purpose is very clear: to communicate with Westerners, it is necessary for them to understand and enjoy it.
This time, "Bingdundun" is different from all the pandas we have seen before, and the mascots of previous Olympic Games.
Because it has an ice shell, it is both good-looking and fun. No one thinks that "Bing Dun Dun" has a cold ice shell. It is very warm, and the ice crystal shell does not affect its transmission of warmth.
From "Panpan" and "Fuwa" to "Bingdundun", it is inheritance and innovation.
This "Ice and Snow Panda" from Guangzhou, Lingnan, behind its simple, honest and lovely image, embodies the innovation and ingenuity of the design team of Guangzhou Academy of Fine Arts, and most of them have no experience of ice and snow.
As Cao Xue said, "Children who have never seen ice and snow may have extraordinary imagination and creativity in ice and snow sports and ice and snow." Use ice shells to "dress" pandas and integrate into the national speed skating hall. "Ice Ribbon" element.
As a result, a futuristic mascot resembling an astronaut was born.
It can be said that the emergence of "Bing Dundun" shows the world's high recognition of the design team's creation, and no one can reject "Bing Dundun".
A "pier" is hard to find!
"Bingdundun" triggered a panic buying boom.
The public used this method to express their support for the Winter Olympics.
Before the opening of the Beijing Winter Olympics, "Bing Dun Dun" appeared as "Carmen", and his strength rushed to the hot search.
At the opening ceremony, "Bing Dun Dun" brought the lion dance team to the stage, which instantly became the focus of the audience.
Today, all the surrounding areas of "Bingdundun" have been swept away, and the voice of "one pier for one household" is still very high.
Earlier, Zhao Weidong, a spokesman for the Beijing Winter Olympics Organizing Committee, responded: "Recently, many people have asked me where to buy 'Bingdundun'. The results of ice and snow sports." He promised that in the face of the sudden outbreak of heat, he was coordinating to increase the supply of "Bingdundun".
On Wangfujing Street in Beijing, the long queue for the flagship store of licensed merchandise for the Winter Olympics has become a hot topic.
A citizen set out at 1 o'clock in the middle of the night and rode an electric bike from Beijing's Daxing District to queue here. After 10 hours, he got his wish and bought a "Bing Dun Dun".
He said happily: "The queue is very tiring, but the child's wish is fulfilled."
Prince Albert of Monaco asked the staff to help him make another after receiving a dough sculpture "Bingdundun".
Prince Albert said that because he has a pair of twins, it would be difficult to explain if he only brought back one "Bing Dundun".
Later, he got his wish and brought back a pair of lovely "Bingdundun".
In the short film "Future Champion" at the opening ceremony of the Beijing Winter Olympics, the 1-year-old cute baby Beibei was filmed at nearly minus 20°C without crying, fear or stage fright. Because of her excellent skiing performance, the snow field specially celebrated Beibei's birthday. I gave her a "Bing Dundun" that day.
On the evening of February 7, the 2022 Women's Asian Cup champion-Chinese women's football team was on the plane returning home. Captain Wang Shanshan proposed: The whole team likes "Bing Dundun", can you give them all a "Bing Dun Dun".
"It's the cutest in history", "It's so cute", "My heart is melted", "So cool (so cool)"... The charm of "Bing Dun Dun" has convinced contestants and event reporters around the world.
On February 8, Gu Ailing, who was standing on the highest podium of the women's freestyle skiing platform at the Winter Olympics, held up "Bingdundun".
And Ren Ziwei has already "three days and two golds" and won two Phnom Penh "Bingdundun".
Once, Wu Dajing was interviewed after the game and also helped "Bing Dun Dun" to find a scene.
The 17-year-old Su Yiming expressed his love for "Bing Dun Dun": "I was very envious when I saw the Chinese short track speed skating team (receiving the award). I really got it today, and I watched it on the podium for a long time. , I hope I can win more 'bing dung dun' through my performance."
In the mixed relay of short track speed skating, Hungarian athlete Liu Shaolin won a bronze medal and liked to mention the golden "Bingdundun".
He said, "I have a 3-year-old sister. If I win another one, I will give it to her, but I will not give her this one." Let the netizens shout: As long as they enter the top three in the Winter Olympics, they will have their own customized "Bingdun" pier".
The design team revealed that this is a customized version of "Bing Dun Dun" for athletes.
The reporter learned that some foreign media opened a special introduction to "Bing Dun Dun": "Full of charming smiles, stocky and lovely figure, this panda will be active on the streets of Beijing as the mascot of the Winter Olympics in a few weeks." There are also Japanese reporters who changed their name to "Yidundun" and directly sent the captured "Bingdundun" back to Japan. The live broadcast caused heated discussions.
In the closed loop, the reporters of China Youth Daily and China Youth Daily, in addition to the intense event reports, did not forget to shoot vlogs to timely report the progress of "Bingdundun" to readers.
After a lapse of 14 years, the Olympic Games have returned to Beijing, and the world has once again focused its attention on China.
At this moment, China is using the naive "Bing Dun Dun" to convey the Chinese people's enthusiasm for the Winter Olympics and express the unique Chinese romance of ice and snow.
Under the global epidemic, an ice and snow appointment came as scheduled. China created extraordinary confidence to explore the future, and sent a friendly signal. Everyone loved ice and snow sports more and paid more attention to the Olympic spirit because of "Bingdundun".
"True love without borders and no difference" is so crazy, we deserve to be a "fan fan"!
China Youth Daily and China Youth Daily reporter Lin Jie Source: China Youth Daily