【新春纪事】四川“沉浸式过年”花样多：餐饮娱乐中体验国潮
【解说】近年来，随着民众消费不断升级，各类沉浸式业态创新产生，成为新春佳节期间民众聚会娱乐的热门选择。如沉浸式游戏中的剧本杀、需要消费者参与角色扮演的沉浸式戏剧、实景与VR、AR相结合的展览……这类沉浸式消费大多以国风文化为重点主题。在沉浸式消费的背后，是民众对传统文化的坚定自信和喜爱，也是传统文化“出圈”的重要途径。
【解说】时逢新春佳节，主打沉浸式参观的成都十二月市博物馆吸引不少市民前来。该馆设置AR汉服换装体验、古法酿酒体验、环幕影院等打卡点，参观者可通过感应激活博物馆内的特殊多媒体互动展项，“穿越”体验古代成都的热闹市集场景。
【同期】参观者 帅礼洋
整个博物馆的风格是非常新潮的，特别是有国潮的这种感觉。我觉得这种场景化的(展览)，就完全把一个很平面的东西变得非常立体、非常生动，(我)就很愿意去了解这背后的一些文化故事。并且还有好多可以互动的一些游戏展项，还可以(AR)换装。并且还有可以沉浸体验的一个沉浸影院，我们可以坐在船上，通过在江上看成都商业文化的变迁，我觉得特别有意思。
【解说】据了解，“成都十二月市”是两宋时期集中销售成都特色产品的定期市场，反映了当时蜀地的富庶和商业的繁盛，在历史上久负盛名。该馆展陈设计公司总经理翁路表示，博物馆在设计之初便是希望通过打造各类互动装置，引导参观者沉浸其中，厘清成都商业文化千年来的变迁。
【同期】十二月市博物馆展陈设计公司总经理 翁路
In fact, this museum hopes to use a small incision like "December City" to see the prosperity of the entire Chengdu business and to look back on the thousand-year-old business line of Chengdu.
We hope that everyone will not just watch exhibitions and exhibitions in the museum, nor just look at the panels and exhibits on the wall. We hope that everyone can truly walk into the prosperous commercial scene of Chengdu and into the prosperous streets of Chengdu. In such an environment, you can experience the prosperity of Chengdu, experience the code of business development in Chengdu, and feel the flourishing future of Chengdu in this environment.
So we set up the entire museum into such a scene-based, experiential, punch-in-style venue.
[Commentary] The performers in Chinese costumes flew over the lake with Weiya hanging, reproducing the beautiful posture of "Flying Sky" in the murals. In the pavilions on the shore, the diners kept their chopsticks while admiring. Ups and downs in the bottom of the red butter pot... A hot pot restaurant in Chengdu, with the theme of "immersion + hot pot", welcomed a large number of customers during the Spring Festival holiday.
[Concurrent] Lei Ting, manager of hot pot at Manor Margaux
During the New Year here, we mainly perform on stage, because performance is a major feature of our manor.
We will use lights, waterfalls, fountains and lasers, as well as our professional music college students, like this sound, light and color, to highlight the scene of our national style, including all of us can Sing a sentence or two of this kind of national style song, I (we) let everyone experience such a dining atmosphere in which they participate in a large-scale concert.
[Explanation] Lei Ting, the hotpot manager of Manor Margaux, introduced that he hopes to improve the dining experience of consumers through the creation of dining scenes.
For example, elements such as traditional houses in western Sichuan, wooden wheel waterwheels and other elements are implanted in the decoration.
Thanks to the growing cultural self-confidence of the people, the effect of combining traditional Chinese culture with hot pot is unexpectedly good.
[Concurrent] Lei Ting, manager of hot pot at Manor Margaux
The traditional culture is like this, that is to say, we want to use our hot pot as the best food in Sichuan, which can be combined with some of our traditional cultural manifestations, so all our buildings are mainly made of wood. , we will not do too much of this modern decoration, so that everyone can have a very friendly feeling when they come to see it. In this case, before the meal is opened, they are already hungry and want to eat a big meal. .
He Xi and Chen Xuanbin report from Chengdu
Responsible editor: [Fang Jialiang]