Pauline Jacot 12:13 p.m., January 28, 2022
Release this Friday of a new Pokémon video game.
It is called "Legends: Pokémon Arceus", a new version of the game of Japanese origin.
Since its creation in 1996, and the release of the first game "Pocket Monsters Green and Red", the phenomenon has continued to grow, becoming a global brand.
They come back, again. Release this Friday of a new Pokémon video game. It's called "Legends: Pokémon Arceus", a new version of the game that will probably delight fans of the little creatures. It has been a huge success for over 25 years. Pokémon were born in 1996 in Japan and it's a global commercial juggernaut.
It may be hard to remember today.
But at the very beginning, Pokémon is a Game Boy game.
A teenager who travels the world in search of small creatures that all have special powers.
Charmander, Squirtle, Jigglypuff and, of course, Pikachu.
Defeat champions in the arena, become the best trainer.
Pokémon, contraction of Pocket and Monsters, seduces all over the world.
Stuffed animals, cards, toys, the brand became one of the most lucrative in the world.
Pokémon fever has not only reached children.
Counterfeit specialists have also taken advantage of the explosion of Pikachu and his cronies on the French market.
Find all the eco editorials of Europe 1 in podcast
A video game that has become interactive
Pokémon are infiltrating schools and playgrounds everywhere.
Students resell trading cards for more than 50 times their price.
In 2016, a new Pokémon Go phenomenon was released. Now you have to catch little monsters no longer on a screen, but in real life.
The success is such that some mayors are trying to ban the practice of Pokémon Go in their city, a little like the provost of Paris, who in 1397 had banned the practice of the Jeu de Paume which, according to him, disturbed good public order.
But nothing worked.
The Pokémon myth has become too strong.
Today there are 898 Pokemon.
Since 1996, 368 million video games and more than 30 billion cards have been sold worldwide.
Pokémon have been more than 90 billion dollars in sales since 1996. For Nintendo, it's more than Mickey, Star Wars or even Winnie the Pooh.Keywords: