How powerful can external publishing and distribution be?
In the 18th century, the "Encyclopedia" that was born in the sky tore through the gloom of the old system, shone rational light in the French sky, and provided spiritual nourishment for the magnificent Enlightenment.
It is the sages who produce ideas, but it is a group of painstaking booksellers who materialize ideas, print, publish, distribute, and then spread throughout Europe.
The world depends on businessmen, although they are well known to women and children, but from a historical macro perspective, this force has gathered to indirectly promote the greatest ideological movement of mankind.
Looking to the east, almost at the same time, a lot of Chinese classics are flowing into Japan on an unprecedented scale.
Ordinary Chinese businessmen set sail and cut through the waves to build a bridge of cultural exchange between China and Japan on the vast sea.
"Tang Chuanchidushu" is rich in categories, and popular novels include "Wonders of Modern and Ancient", "Water Margin", "Romance of the Three Kingdoms", "Wai Shi Xian", "Dream of Red Mansions", "Jin Ping Mei", etc. There are more than 200 kinds of popular novels, which are popular among Japanese aristocrats, literati and commoners. It became popular among all classes, and then promoted the flourishing of Edo literature.
In addition to the overseas dissemination of Chinese classics, in addition to being donated by the imperial court and privately, and carried by visiting monks and missionaries, it is also one of the important ways to publish and distribute Chinese classics as commodities.
The sound of camel bells on the Silk Road in the Han and Tang Dynasties, the sea breeze hunting of merchant ships in the Song Dynasty, and the hard development after the founding of New China... China's external publishing and distribution are constantly advancing with the wheel of history.
Especially after the founding of the People's Republic of China, the industry has grown from weak to strong, from "small in and small out" to "big in and big out", making a significant contribution to spreading Chinese culture and telling Chinese stories well.
In 1949, China established the first professional foreign book trade organization - International Bookstore.
The curtain has been raised, but due to factors such as the domestic and international environment, monotonous scarcity of varieties, unbalanced trade structure, and insufficient distribution capacity, China's foreign publishing and distribution business has moved forward with twists and turns in the changing circumstances.
The reform and opening up has brought spring breeze for Chinese publications to "go global".
From traditional books and periodicals to magnetic tapes, video tapes, CD-ROMs, and then to emerging digital products, the structures and forms are becoming more and more diverse; from correspondence, fax calls, and e-mails, to the current instant messaging, promotion methods are increasingly updated; from the original "Panda Series" ", and later "Greater China Library", "Chinese Books Promotion Program", "Translation and Introduction Project of 100 Excellent Contemporary Chinese Literature", "Classic China International Publishing Project", "Chinese Cultural Works Translation and Publishing Project" and other projects emerge in an endless stream. , the copyright transaction volume has increased significantly; from the slow delivery speed and low-end price competition, to the expansion of the freight system, the establishment of a comprehensive management and control system, market segmentation and precise positioning, all aspects of Chinese publications "going out" are improving.
At present, the great changes unseen in a century in human history are still deepening, and the global fight against the new crown pneumonia epidemic is still ongoing. China's external publishing industry is committed to finding new opportunities in the crisis and creating new opportunities in the changing situation.
At 22:00 on January 25, 2022, the second season finale of "Like an old friend", followed the footsteps of Liu Binjie, the former director of the State Press and Publication Administration, and walked into China's foreign publishing industry together to see how it goes Promote international exchanges and mutual learning among civilizations in the new era.
Say goodbye to the second season, for a better reunion in the third season.
When the old man comes, do you still want to meet?