Mall of the Emirates and Cisco collaborate to achieve the "Store of the Future"

Mall of the Emirates, owned and operated by Majid Al Futtaim, has announced its collaboration with Cisco, the global leader in information technology and digital transformation, to provide customers with an immersive, digital and personalized shopping experience that will achieve a sense of comprehensive belonging from During the launch of the "Store of the Future" store.

The store offers a more enjoyable, persuasive and enjoyable shopping experience, as well as a simplified shopping experience.

That, the local luxury destination by Majid Al Futtaim, was the first retail store to capture the sophisticated and modern space.

For the first time in the region, visitors in Dubai will get an exclusive opportunity to interact with this type of store, which features unique concepts and combines both traditional and digital shopping.

The store will elevate the traditional shopping experience by integrating digital retail to introduce visitors to the shopping journey of the future, through five core technology features of Cisco: Digital Display Panel, Display and Sensor, Magic Mirror, Beauty Mirror and Store Analytics.

The launch of the "Store of the Future" reflects a growing trend of personalization within stores.

Digital displays welcome visitors into the store and create a distinctive ambiance with the help of artificial intelligence and computer vision.

Digital content on screens also changes based on facial analytics, such as gender and age group.

In this way, each visitor has a unique journey of discovering products and merchandise as he or she walks through the store.

“The retail sector is constantly evolving to meet the needs of customers around the world. Achieving a seamless, interactive, attractive, secure and personalized customer experience is all a key driver for adopting this digital development. We have realized During the past two years, all people need to feel comfortable and safe when visiting malls, and accordingly this was one of the reasons why we decided to design the “Store of the Future”, to provide a simple and easy shopping experience with limited connectivity compared to a traditional store.Given our location and the reputation and standing of our leading shopping malls, communities, retail and leisure experiences, we look forward to adapting this space to accommodate more brands for greater fun and continue our efforts to transform retail by creating distinctive and memorable experiences for our customers, visitors and employees alike.”

Reem Asaad, Vice President, Middle East and Africa, Cisco, said, “Customer experiences have evolved dramatically, and in this diverse world, retailers who are widely oriented towards the advanced digital world are looking at how to move Internet experiences into space and the traditional world. Working with Majid Al Futtaim, which plays a key role in retail, hospitality, tourism and community development in the region, will help us provide a futuristic shopping experience for consumers. This unique and participatory digital experience contributes to achieving a personalized and comprehensive product discovery journey for every customer."

The display and sensing feature improves the personalization feature and makes it personal to each visitor, by personalizing recommendations and displaying product information on the screen as soon as the customer selects them off the shelf.

In addition to the product discovery journey, the magic mirror helps the customer browse a variety of products, which are available in online stores, through an interactive digital touch screen display.

In addition, the beauty mirror contributes to the reduction of physical contact, to discover beauty and makeup products by helping customers to experience them through augmented reality and interactive touch.

The customer's purchasing journey not only ensures the protection of the customer's health and well-being, but also ensures that he does not face the problems of removing and reapplying make-up.

This feature aims to support customers in making the best and easiest purchase decision.

The store's advanced technology leverages wireless infrastructure locator service analytics and cloud-based smart ceiling cameras, to provide insights, insights and analytics into consumer behavior.

The number of visitors, demographics, turnout distribution, stay periods, sentiment analysis, store capacity, social distancing, and compliance with wearing masks are also determined, with the aim of improving future experiences, and continuing the effective implementation of social distancing practices and safety conditions.

That store is considered the first retail store to acquire the "Store of the Future", benefiting from the success of its branches located in Mall of the Emirates and City Center Mirdif.

The new store continues to offer what the local fashion destination Majid Al Futtaim is known for, including its innovative services and ever-evolving collection of designers from around the world.

Until February, visitors will be able to discover key pieces from the variety of brands available at Thatt, including clothing, accessories, jewellery, shoes and homeware as well as exclusive products not available anywhere else in the region.

The launch of the "Store of the Future" is another indication of the commitment of Majid Al Futtaim and Cisco to the pioneering efforts of the United Arab Emirates in the areas of innovation and technological development.

Cisco in the UAE is a recognized leader in the field of information and communications technology and has an active role in launching and making digital projects all over the country.

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