In 2021, the top 100 UP masters of station B announced: "Academician Wang Pinxian", "Luo Xiang said criminal law", etc. are listed
People's Daily Online, Shanghai, January 24 (Ma Zuopeng) Recently, Bilibili (hereinafter referred to as "Bilibili") comprehensively selected the annual top 100 UP masters and annual newcomer awards from the three dimensions of professionalism, influence and innovation. , Best Work of the Year, Annual Social Contribution and many other awards.
This is the fourth consecutive year that Station B has held the Top 100 UP Master Ceremony.
With the increasing influence of station B and UP masters, UP masters have become an emerging profession recognized by the society. This year, while B station announced the list of the top 100 UP masters, it also announced "professionalism", "influence" and "innovation". "Sex" three new selection criteria, the proportion of UP masters who were shortlisted for the first time in the top 100 accounted for 63%.
Among them, "professionalism" means "creation is highly professional and can be used as a representative of the corresponding content type".
Academician of the Chinese Academy of Sciences, "Academician Wang Pinxian", the UP host of the knowledge area, is good at explaining various marine geological knowledge to users; "DarkCarrot", the UP host of the game area with only 410,000 fans, was also selected as one of the top 100 UP hosts for his professional game commentary. .
"Influence" refers to the "positive, positive and extensive community influence of important works this year".
The knowledge area UP host "Infinite Xiaoliang's Science Popularization Daily", dedicated to biological science popularization, and created the Tibetan fox terrier popular on the whole network; the living area UP host "Short-learned and shallow-minded", handmade Sanxingdui gold masks and scepters with gold , has been reported by Xinhua News Agency and many other official media, and has produced extensive and positive influence.
"Innovative" means "break through oneself, be brave in innovation, and actively try different creative methods".
In the past year, many top 100 UP owners have made innovative content.
For example, "Hello, my teacher, my name is classmate He", the UP host in the science and technology area, reproduces products that Apple once abandoned; the "Plaza Past Events" series created by "Director Xiaoce", the UP host in the living area; The video was filmed using techniques to reflect the problem of pet blind boxes, which aroused great social concern.
"Luo Xiang Said Criminal Law", which is deeply loved by netizens for its high-quality legal science and has more than 20 million fans at station B, is still included in the top 100 UP main list this time.
In the past year, pan-knowledge content has ushered in rapid growth at station B.
In 2021, pan-knowledge content will account for 45% of the total broadcast volume at station B, and 190 million users will watch pan-knowledge videos at station B, which is equivalent to five times the number of college students in China.
为了让优质创作者能进行更好的创作，B站不断完善流量分配机制，为创作者优化商业化通路。B站还于10月29日推出了“UP主版权保护计划”，为个人创作者提供跨平台侵权稿件检测以及“一键维权”等功能。