It continued to implement the axes of its ambitious strategy roadmap 2020-2026
"Dubai Culture" .. a track record of creative achievements and support for art in 2021
Dubai Culture, led by Latifa bint Mohammed, constantly communicates with the cultural community in the emirate to promote the prosperity of the cultural environment.
From the source
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The Dubai Culture and Arts Authority "Dubai Culture" has turned a year during which it recorded in the pages of the emirate's cultural and creative achievements and successes that accompanied in its distinction the successes of the UAE in the year of its fiftieth union.
Over the course of 2021, Dubai Culture continued to implement the axes of its ambitious strategy roadmap 2020-2026, spreading the colors of creativity among the emirate’s residents, including Emiratis, residents and visitors, and continuing its role in discovering and nurturing talents and creators, developing cultural and creative industries, and preserving and promoting the rich Emirati heritage. And strengthening the emirate's position on the world's cultural map.
At the conclusion of this year, the authority has many projects, initiatives and events to its credit, the most prominent of which are listed here.
A promising creative sector
The creative sector is a vital part of Dubai's economy and quality of life, and a main focus of its future economic vision based on knowledge, innovation and creativity.
Hence, the year 2021 witnessed the launch of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, the Dubai Creative Economy Strategy, which aims to transform the emirate into a preferred destination for innovators from all over the world, and the capital of the creative economy by 2025, from By increasing the number of creative and cultural companies to 15,000, they create 140,000 jobs with a target contribution size of 5% to the emirate's GDP.
The Dubai Creative Economy Strategy is being implemented under the leadership of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, President of Dubai Culture and Member of the Dubai Council.
In response to the launch of this ambitious strategy, His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council, launched the Al Quoz Creative District project with the aim of establishing an integrated creative complex that meets the requirements of creators from all over the world and entrepreneurs wishing to invest in various areas of the creative economy. .
After that, "Dubai Culture" held two workshops for Al-Quoz accelerators, in the presence of representatives of the creative industries sector and representatives of government departments that are members of the Al-Quoz Creative District Development Committee, and the components of the 100-day plan were approved, which set the priorities for the implementation of the project.
As part of this plan, His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum directed that tenants who renovate or rebuild their properties within the uses that serve the creative Al Quoz area from rents for periods of up to two years.
Creative strategic projects
The cultural movement led by Dubai Culture in the emirate during the year 2021 witnessed the launch of several strategic projects aimed at preserving the cultural and civilizational heritage in the emirate, supporting its creators and consolidating its global cultural position.
As part of the second phase of the project to develop and revitalize Dubai's historic district, His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum launched the Al Fahidi Fort rehabilitation project, the joint project between Dubai Culture, Dubai Municipality and Dubai Department of Economy and Tourism, with the aim of preserving and preserving historical monuments for future generations to enhance their affiliation with its national identity.
The authority announced the launch of the first branch of Life Schools in Hatta and cooperation with Dubai Holding to support the creative community in it, and to provide the opportunity for its entrepreneurs to translate their ideas and creativity into successful achievements and businesses.
Following a visit to the "Hatta" region, Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum directed the launch of the "Faces of Hatta" documentary project, which aims to record the oral history of the Hatta region and its cultural heritage in the words of its people, and to preserve it and pass it on through generations.
To coincide with the UAE's preparations to celebrate the golden jubilee of its founding, Dubai Culture launched a dialogue series entitled "Dialogue of Museums" throughout 2021 at the Etihad Museum, celebrating the great achievements of the country in the past fifty years of its life.
Through the “Al Hay” project, which was launched in partnership between Dubai Culture, the Department of Economy and Tourism in Dubai and Emaar during the Dubai Shopping Festival, Sheikh Mohammed bin Rashid Boulevard, opposite the Address Downtown Hotel, shone with dazzling lighting, taking Dubai residents and visitors on a journey from Lights and Discoveries, where the project included a group of innovative and sustainable lighting models.
In an important achievement through the "Dubai Collectibles" initiative, the initiative's supreme and executive committees, headed by Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, selected 87 new artworks to its collection, including works by a number of the most prominent symbols of modern art in the Arab world, and works by contemporary artists. Known people from the UAE, in addition to works of art from the collection of His Highness Sheikh Mohammed bin Rashid Al Maktoum, as well as 19 works that form part of the art collection of «ARM.
Holding.
In line with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum to enhance Dubai's position on the global scene and make it the capital of the creative economy in the world, Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum launched the "Dubai Culture and Heritage" project on Google Arts & Culture. To be the first cultural page through which the global audience knows the thriving creative scene in Dubai and the essence of the city's authentic cultural identity.
As part of its role as an enabler, organizer and operator of the cultural and creative sector in the Emirate of Dubai, Dubai Culture launched the "Dubai Framework for Cultural Statistics", which developed a comprehensive local statistical description and classification of creative economy activities in the emirate.
Cultural visa.. Global talent incubator
The authority provided the opportunity for craftsmen, talents and manufacturers in the Al Quoz region to apply for the long-term cultural visa, which was approved by His Highness Sheikh Mohammed bin Rashid Al Maktoum in 2019, with the aim of empowering and encouraging them to settle, and providing them with the opportunity to thrive and engage in the development process in the region.
Until the end of 2021, "Dubai Culture" granted more than 4,500 "creative and talented certificates" to creators and artists of different nationalities.
"Expo 2020" .. Culture is the pioneer of the scene
Expo 2020 Dubai is a milestone in the UAE’s record of achievements, and as the official supporter of cultural affairs for this leading international event, the authority has supported many projects that seek to make culture a leader in the scene at Expo 2020 Dubai, with the aim of celebrating the rich culture of the UAE in front of the whole world .
The authority worked to ensure the readiness of its cultural assets to receive millions of visitors from Expo 2020 Dubai, and to provide unforgettable cultural experiences.
As part of the interactive events and activities prepared by the authority to enrich the experience of visitors to this huge international exhibition and leave a sustainable impact on them, "Dubai Culture" has established a partnership with "Secret City Trails" and the Dubai Department of Economy and Tourism with the aim of preparing exploratory experiences at Al Shindagha Museum in Dubai to introduce the world to the emirate's ancient history and rich heritage .
Dubai Culture, in partnership with Talabat Middle East, the official food delivery service provider for this leading global event, launched the #TasteArt initiative, through which a group of Emirati and UAE-based artists present their own visions of the culinary scene in Talabat Kitchen during Expo 2020 Dubai.
Under this partnership, Talabat will host one artist each month for the duration of Expo 2020.
It has always supported various initiatives and projects that would achieve its vision of enhancing Dubai's position as a global center for culture, an incubator for creativity, and a forum for talent, and it continued its efforts to enable effective cultural participation everywhere and for all segments of society, and to enhance the emirate's global cultural footprint.
The authority highlighted elite cultural pioneers in the UAE and the Arab world through the innovative “Cultural Faces” platform, with which it participated in the 2021 edition of the Emirates Airline Festival of Literature.
Providing the festival's audience with a rich experience in which literature and art are blended through the brush of the prominent cartoonist, Hassan Idlebi.
Dubai Culture also launched the 2021 version of the “Reading Box” in a digital form, as part of its continuous keenness to activate the national reading month, which the UAE celebrates every year, and to emphasize its active role in promoting the habit of reading among various segments of society.
Dubai Culture organized an exhibition of a group of creative ceramic art collections by young and old artists, citizens and residents of the United Arab Emirates, in addition to a bouquet of workshops to teach the basics of the ceramics industry, as part of the "World Art Dubai" 2021.
In conjunction with the celebrations of the fiftieth anniversary of the founding of the UAE and Dubai's preparations to host Expo 2020, "Dubai Culture" launched the first edition of the "Bvlgari Prize for Contemporary Art" in partnership with the "Bulgari Group", the leading Italian brand in the world of jewelry, and with the support of the Italian pavilion at the Expo .
The annual award, which celebrates contemporary arts, aims to provide an innovative platform to support local talent in contemporary arts throughout the Expo 2020 Dubai journey.
In cooperation with the Dubai College of Tourism, Dubai Culture launched the "Young Cultural Guide" program with the aim of investing the energies of youngsters during the summer vacation by participating in useful activities that open up broad horizons for them to acquire skills in the art of cultural guidance and how to organize cultural tours in the emirate's museums and heritage sites.
In the context of supporting local theatrical talents and supporting the creative economy of the emirate, "Dubai Culture" brought theatrical arts back to the realistic stage with the launch of the 2021 edition of the "Dubai Festival for Youth Theater" on the stage of "Theater for All" in the Mall of the Emirates in Dubai, where it renewed the meeting with the audience In an exceptional version, it was distinguished by the participation of all civil theater groups across the UAE, presenting six theatrical performances, and celebrating the great Emirati actor, director and author, Muhammad Saeed Al-Salti, by giving him the “theatrical personality of the year”.
It also provided support for the Dubai Design Week Market initiative for creative entrepreneurs, including granting grants to a group of small companies working in the creative field, with the aim of facilitating their participation in the Dubai Design Week Market.
The authority made the exhibition "Photos in Dialogue" organized at the Etihad Museum in Dubai via the "Dubai 360" website, the largest interactive tour on the Internet to explore cities in the world. Through "Dubai 360", "Dubai Culture" provides an interactive channel that allows visitors from all over the world to learn about the journey of the establishment of the United Arab Emirates in 1971, and to be inspired by the story of its founding.
Partnerships to support talent Dubai Culture continued its strategic partnership with Art Dubai, the leading international art fair in the Middle East, Africa and South Asia, which is held annually under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, in order to support talent and enhance the cultural scene in the emirate. Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, and Sultan Ahmed bin Sulayem, Chairman and CEO of DB World Group, the first global trading partner of Expo 2020 Dubai, signed a cooperation and partnership agreement aimed at creating new avenues for partnership between the public and private sectors. In order to promote the cultural and creative economy of the Emirate of Dubai and the United Arab Emirates.
As part of the steps in support of the creative journey in the city, Dubai Culture signed a memorandum of understanding with Letswork, the innovative platform to provide practical solutions for co-working spaces in the emirate, in order to provide flexible work spaces for creators within a network of the finest destinations within the city at affordable prices and exclusive privileges. .
In conjunction with the celebrations of the 50th UAE Union Day, the authority, in partnership with "Dubai Holding" and "Tashkeel" Center, launched a creative artwork entitled "For a Better Life", which celebrates the civilizational achievements witnessed by the UAE over the past fifty years.
Dubai Culture, in cooperation with the Knowledge and Human Development Authority, celebrated the launch of a new heritage book entitled "Hatta", which documents Emirati heritage and life in the city of Hatta, by Emirati author and researcher Juma Khalifa bin Thalith.
social responsibility
Dubai Culture continued to make its mark in the field of humanitarian community initiatives, promoting the spirit of goodness and spreading the values of giving among members of society. The campaign, whose scope of support included basic service employees and needy families across the country.
It has succeeded in delivering Iftar meals and Ramadan Meer parcels to 76,652 beneficiaries around the UAE, with a value of more than 606,000 dirhams.
The authority has agreed with the young Emirati writer "Dubai Abulhoul" to donate copies of her children's story collection to Al Jalila Children's Specialist Hospital in order to promote cultural awareness among sick children and make them happy and support them during their treatment journey.
• "Dubai Culture" has brought theatrical arts back to the real stage with the launch of the "Dubai Festival for Youth Theater".
The creative sector is a major focus of Dubai's future economic vision based on knowledge, innovation and creativity.
Achievement and leadership
Dubai Culture won six awards, including four gold, silver and bronze, at the “Transform Awards for the Middle East and North Africa 2021” ceremony, which was held in Dubai in May 2021. The “Transform Awards” celebrate creative and strategic ideas in the field of developing corporate identities in the region and distinguished people in Build and re-launch.
As part of its commitment to playing an active role in achieving the objectives of the Dubai Paperless Strategy launched by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, in February 2018, Dubai Culture has succeeded in achieving complete digital transformation in the internal and external operations and services it provides in Its headquarters and at its Al Jalila Center for Child Culture, each of them obtains the “100 percent paperless” stamp, making it the only government agency to obtain two stamps.
First place in the Arab world
At the level of the Emirate of Dubai, the wise vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and the great efforts made by Dubai Culture under the leadership of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, and its continuous communication with the cultural community in emirate; In promoting prosperity in the cultural environment in Dubai, achieving a new achievement in the cultural field, as the emirate advanced to the fifth place in the world while retaining the first place in the Arab world within the “Global Strong Cities 2021” index issued by the Institute for Urban Strategies - the Japanese “Mori Memorial” Foundation, in a standard Cultural interaction, while Dubai also maintained its leadership in the Arab world within the economic criterion, while it advanced six global centers to precede major global cities such as Seoul, Madrid, Vienna, Helsinki and others.
The UAE also won the hosting and organization of the 27th Conference of the International Council of Museums (ICOM) for the year 2025 in Dubai, in a new global achievement that confirms the country’s leadership at all levels. An Arab city in the Middle East has the honor to organize this prestigious international conference.
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