China News Service, Beijing, January 24 (Liu Wenwen) According to the data of Maoyan Professional Edition, as of 15:22 on January 23, 2022, the total box office of the 2022 Spring Festival pre-sale has exceeded 100 million yuan, and a total of 8 films are about to enter this year. In the competition for the Spring Festival.
As the largest period of the year, the box office output of the Spring Festival stall and its contribution to the annual box office have continued to maintain a high level in recent years.
On the 24th, the Maoyan Research Institute released the "2022 Spring Festival File Prospect", which uses data to analyze the 2022 Spring Festival file.
The data shows that the box office of the Spring Festival in 2021 will reach a record high of 7.8 billion yuan, and the average daily box office will break 1 billion for the first time. The two films of "Detective Chinatown 3" and "Hello, Li Huanying" even account for 80% of the total box office of the Spring Festival. , highlighting the fierce competition in the first major schedule of the year.
In 2022, "Want to Watch" has rapidly climbed to the top since "Shuimen Bridge of Changjin Lake" was finalized. "Miracle · Stupid Child", "The Four Seas", "It's the Killer Is Not So Calm" and "Sniper" have fierce competition. In 2022 The Spring Festival stalls as a whole show a trend of group competition.
"Shuimen Bridge of Changjin Lake" is scheduled for 11 days and "want to see" added 720,000, which is particularly significant for the diversion of "Sniper" and "Miracle".
"Miracle · Stupid Child" has a significant difference in the proportion of young women as a whole, and it also has a high reach in the third- and fourth-tier sinking markets, as well as middle and low-frequency audiences.
"Sniper", which is also a historical war-themed film, faces greater challenges when it is released on the same schedule as "Shuimen Bridge of Changjin Lake".
In recent years, although the proportion of the Spring Festival comedy box office has declined twice, it is still a must-have theme with the highest popularity. "This Killer Is Not Too Calm" will be the only comedy-themed film in 2022 to play in the Spring Festival file to meet the rigid market demand for the Spring Festival file; The rich elements of "comedy + love" in "The Four Seas" satisfy the choices of different audiences.
In terms of parent-child animation, three animated films competed for the Spring Festival, and "The Bear" and "Pleasant Goat and Big Big Wolf" met again after six years.
Compared with 2021, the overall time of the Spring Festival in 2022 is relatively short, and there is a certain gap in the overall pre-sale of the large market. However, in terms of single-chip, the performance of the three-day pre-sale this year is generally better than that of last year.
According to Maoyan Want to Watch data, with the exception of "Sniper", the proportion of audiences in first- and second-tier cities is higher than the industry average, and the other seven films in the Spring Festival file have high sinking attributes.
The competition for the third- and fourth-tier dividends will be fierce, and it is critical to develop regional differentiation.
The two films with comedy elements, "This Killer Is Not Calm" and "Sihai" in the northern market have obvious advantages; "Changjin Lake" leads the East China market except for the high proportion of fourth-tier cities; East China is an advantageous area, and "Sniper" is more inclined to the western region.
The three animations also have their own characteristics. "Little Hudun Hero" has a higher proportion of northern audiences wanting to watch it, "Bears" tends to be in the Midwest, and "Pleasant Goat and Big Big Wolf" has a certain advantage in the Northeast.
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