After e-commerce came to Xiaoshan Village...

  Our reporter Qiao Dong

  Shenlongwan Village in winter has a different kind of beauty.

  After the snow, in the early morning, the mountains are surrounded by thick fog.

The 7-kilometer-long Gudi Valley is accompanied by high mountains and deep valleys, and snow fog and cliffs.

The fog dissipated, the sun came out, and Shenlongwan Village came into view.

In the white snow, on the top of the stone bricks and tiles, every household raises the curling smoke, grinds tofu, and steams steamed buns.

At the entrance of Shenlongwan Scenic Area, a row of red lanterns has been hung up early.

  This is Pingshun County, Shanxi Province.

Shenlongwan Village, a village surrounded by Taihang cliffs.

The unique landform and long-term isolation have left a unique beauty to the village, and it has also brought hardships to the villagers - the road is difficult to travel, the industry is difficult to prosper, and life is tight.

  In recent years, this quiet ancient village has pressed the accelerator button for development.

  The highway is connected, the network is connected, express delivery and e-commerce have entered the village; urban goods have entered the village, agricultural products have come out of the mountains, e-commerce live broadcasting has become popular, the digital industry has been alive, the primary, secondary and tertiary industries have been integrated, and the village has a new look.

  The spring breeze of the times blew across the mountains, into the villages, and into the hearts of the villagers.

The villagers also kept up with the times, caught up with the trend, took up new jobs and lived a new life.

  Before you know it, everything in this small mountain village is taking a leap.

  Road construction, the three employments of "old drivers"

  When he was young, Liu Yuchang always squatted on the mountainside while eating, looking up at the Moon Bridge in the northwest corner of the village.

  This stone bridge, only a few meters wide, is the way out of the village.

In the morning, the sun hit the large yellow-brown cliff beside the bridge, as bright as an overexposed photo.

Similarly, the sun also gilded the town of Pingshun on the other side of the mountain, making Liu Yuchang yearn for it.

  At the age of 23, Liu Yuchang went to Pingshun County for the first time. He walked to the town for 5 hours, and then took the bus.

  In this part of the walk, you have to climb the Moon Bridge from the village first, which takes several hours.

On the way, there is a sheep intestine trail. The stone steps are carved out by the villagers on the rock cliff. They are irregular and steep. After walking for dozens of minutes, people are prone to gasping for breath and make a "haha" sound, "Hello ladder" This is where the folk name comes from.

  If you want to "go out of the mountain" from the village to the county seat - either take the "Hello Ladder" to the town; or follow the ditch to the east to go down the mountain in the direction of Shibanyan Town in Henan Province, and then take the Hebei road to circle back to the county seat.

  Where there is a way, there is hope.

Several of Liu Yuchang's employments in his life were related to the road.

  37 years ago, Liu Yuchang resigned from the village's supply and marketing cooperative, took out his savings and a loan to buy a six-wheeled agricultural vehicle - soon, his vehicle was running at "full capacity", "running every day, pulling lime, sand, and more. The things of the supply and marketing cooperative go around 3 provinces every day, 8 hours one way, and pull materials back from the county seat.”

  At that time, the village was doing a big thing - building a wall-hung road, also called a wall-hung tunnel.

  1.5 km, 15 years!

From 1985 to 2000, after a lot of hard work, the tunnel was finally opened to traffic.

Liu Yuchang remembered the old party member Hu Shulin's words when he went to work with "fried batter": "My leg was broken while walking on the mountain road. If there is no road, the children in the village have to fall." He even remembered that the whole village sang opera when the road was repaired and opened to traffic. The lively, "It's like seeing the sun again."

  To get a job again, Liu Yuchang runs a shuttle bus.

Crossing the belt-like wall-hung highway on the Taihang Mountains, Liu Yuchang's car ran from the village to the county seat, and it only took more than 40 minutes one way.

That was around 2005, "two trips a day."

  After working for a long time, he also works part-time as a "dry courier".

There are more than 260 villages in Dongsitou Township where the village is located, like pearls scattered in the depths of Taihang.

"Slowly, more things were sent from the county town to the village. But things could only be delivered to the town, and people had to pick it up from the town. I brought back all the things that went to the village. I'm embarrassed to manage people asking for money."

  It is also because of the reputation accumulated over the years that Liu Yuchang, who is in his sixtieth year, has a third job, and in October 2021, he will be elected as the Party branch secretary of Shenlongwan Village with a high vote.

"This time on a new journey." He said with a smile.

  In the evening, Liu Yuchang took reporters to the observation deck to see the wall-hung highway. It was a different feeling. The lights came out from the 33 cliff holes of the wall-hung highway, connecting front and rear, like a long time tunnel. .

  Trucks pass through the tunnel, pulling in things from outside, and pulling out things in the village.

Shenlongwan opened the road, and the road changed Shenlongwan.

  Touch the net, the "three major sectors" of e-commerce experts

  Unbeknownst to Liu Yuchang, he inadvertently became the first person in the village to "do express delivery".

  More than 10 years ago, when he was still running the bus, there were two new changes in the village: first, most people in the village bought computers at their homes, and second, the network cable and optical cable were built along the Moon Bridge.

  In terms of seniority, the post-90s Zhou Ruifeng called Liu Yuchang Uncle.

Zhou Ruifeng's father, and Liu Yuchang were the former village party secretary.

In 2011, when Zhou Ruifeng University returned to the village during the summer vacation, he bought a pair of sneakers online, which was brought back by Liu Yuchang's bus.

  It was this online shopping that allowed Zhou Ruifeng to see business opportunities, and he became attached to the word "e-commerce" since then.

  接下来的10多年里,周瑞锋干了三件事:进货、卖货、快递。这一切,都和电商紧密相连。

  2014年毕业后,周瑞锋在神龙湾村和周边村子开了几个小卖铺,进货渠道都是知名电商平台。“10件大豆油,10件饮料,20袋面粉……”打开手机,周瑞锋展示了最近一年的进货清单,随便点开一单,进货都是以“10”为单位,覆盖了日常食品、生活用品的方方面面,基本可以做到隔天送货上门。

  这几年,城里的东西越来越频繁地在村里出现,假货、劣质货问题也越来越少了。如今,大伙儿买大件,也越来越倾向于在网上下单。经营者周继承的民宿“悬崖居”在村里开业后,他一口气在网上买了10台电视机:“价格合适,省事省心!”

  电商产品下行,给了周瑞锋启发。

  “外面的东西能进来,我们的农产品为什么不能出去?”周瑞锋的脑子很活。在太原读大学时,他很想念老家的特色面点“炒奇”。家里人寄给他后,周边同学尝了都说好吃,这相当于最朴素的市场调研经验了。于是,2016年起,周瑞锋又尝试开网店销售农特产品。

  巧合的是,也就从这一年开始,平顺农特产品的上行迎来了发展的窗口期。“小米、潞党参、大红袍花椒,是平顺县的主力农特产品,也是网上卖得最好的几款农特产品。”平顺县委书记连树斌介绍,市场主体自发在网上销售,加上电商平台购物节的流量支持,平顺的初级农产品在大众视线中崭露头角。

  那两年,“打开朋友圈,不少代售小米、潞党参的。”一些村民也赶起了潮流,这让周瑞锋清晰感受到,乡村对于寄件的需求在增长,做快递的念头,在他脑海里萌生。

  2019年,他通过加盟的方式,让极兔快递在平顺落地,瞄准了乡村物流。他把平顺县的快递分成几个片区,每天4辆车,按照不同线路,从县城出发,跑到各个行政村。这个年轻人,想通过自己的力量,打通快递进村“最后一公里”。

  布点,支撑电商发展的三级物流体系

  “起步很难。收件费一个4毛5分钱,寄件费一个挣不到1块钱,一些村子快递量少,规模起不来,人员、车辆成本高,再加上包仓费,很难平账。”刚开始,周瑞锋干得很辛苦。

  If it wasn't for Pingshun County's overall efforts in e-commerce services, Zhou Ruifeng would not be able to survive the most difficult time.

  2019 is a year of great development of Pingshun e-commerce.

Binh Shun undertook the national comprehensive demonstration project of e-commerce in rural areas, and began to build a three-level logistics system at the county, township and village levels around the e-commerce public service center.

  The construction of the three-level logistics system helped Zhou Ruifeng solve the "pain point".

"It not only brings subsidies to express logistics companies, but also solves the last 100 meters of distribution." Liu Peipei, director of Pingshun County E-Commerce Center, introduced that the county has integrated 13 express companies and set up warehousing and logistics distribution centers at the county level. , to build a logistics system covering 150 administrative villages.

The reporter saw on the information screen of the county logistics center that the accessories and the location of the distribution vehicles in each township are very clear.

  Spring River Plumbing Duck Prophet.

In early 2019, when Zhou Ruifeng returned to the village, he told his aunt Zhou Zhiping about the news that Shenlongwan Village was going to build a village-level logistics e-commerce service station.

"Daughter, don't be in the county town. Now that the country is developing rural e-commerce, isn't it better to get this at home than to work outside?"

  Hearing this, Zhou Zhiping was silent, but secretly moved - this is a woman who is serious and meticulous in her work.

The 38-year-old has just completed the e-commerce training in the county seat and opened her own online store on her mobile phone. In fact, she has already made plans.

  Occasionally two barks make Shenlongwan Village more peaceful at night.

Perseus hangs overhead like a bow, and Jupiter is struggling to climb out of the hill to the west.

The merchants on the street were all closed, and with a "squeak", Zhou Zhiping walked out of his store, holding a stack of documents, and walked to the express service outlet directly opposite.

"Only at night will I have time to sort out today's express bill." Now, she devotes most of her energy to the Shenlongwan e-commerce service site.

  The bowl of noodles on the table was full, but she didn't bother to eat it.

The shelves on the side are full of couriers that have not been picked up in time.

Among them, there are tropical fruits such as dragon fruit and bananas, as well as daily food such as lettuce and milk. Online shopping has become a habit of the villagers.

  The village-level e-commerce service site where Zhou Zhiping is located, although it is the end link connecting the tertiary logistics system in Pingshun County, is indispensable - it is like a village-level "hive" that does the final distribution work.

After a long time, Zhou Zhiping has a deep understanding of rural e-commerce outlets: "What I do is the last 100 meters."

  It is said to be 100 meters, but it is more than 100 meters.

One summer, it rained heavily in the Taihang Mountains, and the wall-hanging road was closed for maintenance, and express delivery could only be delivered to the other side of the wall-hanging road.

For several days, she had to walk several kilometers back and forth to pick up the courier, carrying a large woven bag with scars on her hands.

  “虽然辛苦,但能帮到村民。收发快递,一个月能收入1000多元。村民取快递时会顺手在商店买东西,也能收入1000多元。好的时候,有好几千元呢。”周志平说。

  前不久,国家邮政局公布数据显示,2021年中国快递业务量累计完成1083亿件。这一年,神龙湾村共完成33693件物流快递的上行、下行。听到记者介绍数据,周志平意识到自己也是其中一分子,神情颇为自豪。

  通达,产业融合助推乡村振兴

  “人呢?”周志平手拿着快递,站在村里一家养殖场门口,后面跟着几个人。周志平的突然到访,让养殖场老板方亮两口子有点意外:“最近没买大件啊,怎么还‘组团’送货?”

  周志平腼腆一笑:“有人看见你们直播,跟着手机定位到了村头找不到,我就顺便把他们领到后沟来了。”

  “啦啦啦”的声音在山谷回荡,方亮一嗓子喊完,一只只家畜跑得飞快,从两边的山坡奔下来。方亮从三轮车上搬下一颗冻得瓷实的南瓜,投摔在地上,立刻遭到哄抢,场面甚是热闹。旁边的妻子刘静拿着手机直播,实时解说着:“大家可以看到,我家养殖场不喂饲料,喂的都是南瓜、野党参和连翘……”

  在这条山沟里,年近不惑的方亮、刘静两口子,已经坚守了8年。如今,通过互联网直播,夫妻二人已经小有名气。“连续播的那几个月,每天都有5000多人观看,产品卖到了不少地方。”

  从通路,通网,到通畅物流,偏远的神龙湾村接通并融入了大市场。红火的电商直播进一步泛起涟漪,正一圈圈地在村里、县里荡漾开来,乡村振兴之路的探索也在这里次第展开。

  ——直播带动了农产品的线上销售。连树斌介绍,目前平顺县电商团队逐渐成长,小微个体已有400余家,“直播达人”扶持计划孵化出100多个带货主播,各类电商培训5548人次。2021年,平顺县网络销售额达2.76亿元。

  ——The strong sales promote the upgrading of the processing industry, and promote the standardization and branding of products.

"A two-year-old Lu Codonopsis sells for 50 yuan online. This small bottle of 5 ml of essence oral liquid costs 5 yuan." Fan Xiaozhong, the person in charge of Zhenglai Pharmaceutical, joked, "Don't worry about the price, we will sell it in 2020. More than 30 million yuan." In the Pingshun County E-commerce Service Center, more than 30 products such as Codonopsis noodle, Codonopsis biscuits, and millet fried Codonopsis are very popular in the market.

  ——E-commerce live broadcast drives the development of the digital industry.

Sang Shuqing is a post-90s college student in the village. After graduation, she worked in an e-commerce digital labeling base in the e-commerce town of Pingshun County.

"This work is very challenging. It needs to be marked from different dimensions such as character information, displayed items, environment, events, etc. in thousands of live broadcast rooms." In just 4 months, Sang Shuqing has grown from Data annotators grow into group leaders.

  ——The live broadcast of e-commerce has made the tourism industry more prosperous.

"In recent years, with the rise of short videos and live broadcasts, the Taihang cliff scenery in Shenlongwan Village has attracted more and more people," said Zhang Pu, Secretary of the Party Committee of Dongsitou Township, Pingshun County.

Walking along Shenlong Bay to the ditch, all the way to Qingtan Waterfall, the essence of Taihang was posted on the Internet by tourist punchers, and the popularity of the village continued to expand.

  Now, Zhou Ruifeng has used his brain again.

"I registered the Shenlongwan Tourism Product Development Co., Ltd., and printed the scenery of the village on the packaging of the characteristic agricultural products, attracting online shoppers to visit us, and making more tourists become 'return customers' of the characteristic agricultural products."

  "After a while, scan the QR code on the admission ticket of Shenlongwan Scenic Spot, and you will be able to log in to the online mall of specialty agricultural products! The road to development is too wide!" Zhou Ruifeng smiled naively and happily.