Xinhua All Media +丨Why is the "Internet celebrity collection" in rural areas favored by urban people?
Xinhua News Agency, Yinchuan, January 22, Question: Why is the "Internet celebrity collection" in rural areas favored by urban people?
Xinhua News Agency reporters Sun Yi and Yang Wenxi
Mao Lijun, a 48-year-old from Ningxia, is nicknamed "Xiao Mao".
Anyone who is familiar with Xiaomao knows that sacks filled with dried chili peppers, freshly pounded chili powder, and Douyin live broadcast are his three "magic weapons". .
When it comes to Jingui Daji, it is no different from the rural market that people imagine.
A wide variety of dry candies, pastries and snacks from all over the world, freshly ground spices with strong flavor, pots and pans that have been beaten... On the big set, all kinds of groceries are readily available, and the ones sold are the most authentic. convenient, fresh and earthy.
It's just that this open-air market, which is about 10 kilometers away from the urban area of Yinchuan and opens on the 1st, 4th, and 7th of the date, has become a favorite for both urban and rural people today, nearly a hundred years after its birth." "Internet celebrity collection" has also driven merchants such as Xiaomao, who sells chili powder, and Xiaolu, who sells fruit, to become "Internet celebrities".
Nowadays, there are many shopping malls and supermarkets in the city, and online shopping is also very convenient. Why is the rural gathering so popular?
"It's all about going out for a walk, look how good this day is!" "Things are cheap, you see, this mutton is only more than 30 yuan per pound." ... Whether it is an aunt or a young group, everyone can name this rural market. unique charm.
Middle-aged and elderly consumers find the sense of "living" in Daji, while young people walk around with a play or "hunting" mentality, or just for a hot and delicious snack.
"On weekends or when I'm free, I come to eat a meal. Knife-cut noodles, Malatang, braised pork... Cheap but delicious, there is no such flavor in the city." Zhang Ping, a 30-year-old Yinchuan resident, said.
As the saying goes, after Laba is a new year.
During this period of time, the Jingui Bazaar has become more lively than usual.
The reporter visited on the first opening day after Laba, and saw that there was a lot of traffic in front of the archway at the main entrance of Daji, the open-air shops were shouting loudly, and the noodles shops were steaming hot.
According to Shen Chuan, a market manager, the Jingui Market covers an area of about 35,000 square meters and has more than 300 merchants.
The average number of people during the opening of the show is around 10,000, and the daily volume of visitors during peak holidays can reach 30,000.
Now, even on weekdays, more and more urbanites will "seek farther" to go to the market.
Shen Chuan told reporters that in recent years, the history of "country people" going to the city to purchase New Year's goods is being reversed.
City people and rural people go to the big fair to go shopping, eat and buy, can small traders and hawkers make a "plenty of money"?
In this regard, Xiao Mao, who has been selling chili powder for 23 years, has quite a say.
"I'm running the market, '1, 4, 7' come to Jingui Daji, and on '2, 5, 8' and '3, 6, 9' and other days, I go to other markets to sell goods, the market and live broadcast two This channel can earn about 20,000 yuan a month.”
Fruit cakes are the most sought-after, 300 bowls of knife-cut noodles are sold a day, more than 500 pieces of Liangpi are sold a day, and the annual sales of clothing, shoes and socks are over 100,000... According to reports, market stalls are charged according to their location and size, and they are basically 100 to 200 yuan per month. Yuan.
The market management party and the market supervision and management department will regularly check the sanitation status of the market and the quality of the products of the merchants to ensure that the masses can eat with confidence, buy with confidence, and have a good time shopping.
"For townships, the market is not all about making money, but more about letting the popular market inject new impetus into the revitalization of local villages." Qin Qiang, a member of the Jingui Town Party Committee, said that benefiting from the drive of the village fair, the local Logistics, farmer employment, ecological agriculture, etc. have all been further boosted.
Qin Qiang said that Jingui Town has planned to develop rural tourism industries such as strawberry picking and peony flower town around the market, which will be able to meet the needs of the masses for one-stop eating, drinking and entertainment.
Today, the rural markets in Ningxia are developing from "one-of-a-kind" to "full of flowers", and the days of "1, 4, 7", "3, 6, 9", "2, 5, 8" and other places have been deeply Remembered in the minds of the masses, just as Xiao Mao said: "I was selling goods from one market to another. I must have been busy a few years ago. There are many people going to the market everywhere."