China News Agency, Chengdu, January 20 (Reporter Wang Peng) "Kangba men in Ganzi Prefecture have a feeling of being crafted by God. We are fully willing and hope to continue to copy more 'Ding Zhen'." "Net The influence of the red economy is very large, and our Tibet-related areas must keep pace with the times and be in line with the outside world, and the government must increase its support..."
On the 20th, at the Sichuan Provincial Two Sessions held in Chengdu, representatives from Tibet-related areas paid close attention to the connection between the "Internet celebrity" economy and rural development.
"Internet celebrity" is no longer a new term in Sichuan and Tibet-related areas.
Taking Ding Zhen as an example, after becoming popular in November 2020, he became the "spokesperson" of Litang County, Ganzi Prefecture, drinking butter tea with Nicholas Tse in Litang, and recording variety shows with Tranquility. Because of him, the remote Ganzi Prefecture frequently appeared in the public. vision.
"I have been saying that the appearance of 'Ding Zhen' is accidental and inevitable for Tibet-related areas." As Yin Ling, deputy to the Sichuan Provincial People's Congress and director of the Creation Office of the Ganzi Prefecture Culture, Radio, Television and Tourism Bureau, said that in recent years , the "Internet celebrity wind" has been blowing in the Tibet-related areas of Sichuan.
"Lausang and Xiaozhima" in Jiulong County, Ganzi Prefecture, "Matsutake Xishi" Gerong Zhuomu in Daocheng County, and "Jiarong Sister" Ajuan in Xiaojin County, Aba Prefecture... They became popular in different ways, but their goals were the same. Each has become the backbone of local rural development.
"For a long time, the sale of agricultural products in Tibet-related areas has been far-reachingly affected by traffic and geographical conditions, and is still a bottleneck at present," said Gen Quedanzi, deputy to the Sichuan Provincial People's Congress and deputy head of Daofu County, Ganzi Prefecture. "Internet celebrities" brought goods through live broadcasts, allowing "the fragrance of wine to float out of the deep alleys", which has an obvious driving effect.
While the delegates were discussing heatedly, in Jiulong County, a few hundred kilometers away, 31-year-old "Internet celebrity" Lausanne was paying employees salaries.
In 2021, Lausanne will sell hometown specialties worth nearly 5 million yuan (RMB, the same below) through live broadcasts, and the seven Tibetan compatriots he employs also have stable incomes.
Since he became popular, Lausanne has been saying, "'Internet celebrity' can really be copied. In terms of live broadcast and delivery, the short video platform also has a fixed model. It can be copied in my hometown. I am also teaching my younger brothers and sisters."
He further explained to a reporter from China News Agency: He was an ordinary worker two years ago, and later received the training of "Sister Jiarong" A Juan, step by step to today.
Lausanne's suggestion is actually being paid attention to by the deputies.
"There are many types of 'Internet celebrities', and some of them are not desirable. We must strengthen management." Xu Jianxiang, member of the Sichuan Provincial Committee of the Chinese People's Political Consultative Conference and director of the Aba Prefecture Science and Technology Exchange and Popularization Center, suggested that those who are combined with local people, land resources, and economic development Close "net red", government departments should give special support.
He believes that the reproduction and cultivation of "Internet celebrities" requires government participation, but does not have to be dominant. "The specific business can be done by a market-oriented third party. The government plays a management and supervision role, and the key is to establish a mechanism."
Yin Ling revealed to reporters that Ding Zhen's drive to tourism is very obvious: in 2021, Ganzi Prefecture will receive a total of 35.7795 million tourists, and achieve tourism revenue of 39.240 billion yuan, an increase of 15.31% and 14.98% over 2020 respectively, a record high .
Yin Ling said that Ganzi Prefecture has the humanistic resources of "Kangba men", and how to replicate more "Ding Zhen" in the future requires further research by government departments, "But before that, we must build the basic software and hardware of tourism, Make up for the shortcomings and develop the industry well.”
"While cultivating and replicating 'net celebrities', we must not forget industrial development." Gen Que Danzi emphasized that although "net celebrities" can drive more sales of agricultural products, the deep processing and finishing of agricultural products in Tibet-related areas is still a shortcoming and is urgently needed. Introducing leading companies and advanced technologies from outside, there is an urgent need for advanced equipment and high-end talents.
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