[Explanation] On January 18, the 2022 Jingchu Agricultural Premium New Year's Festival with the theme of "Chinese New Year Jingchu Taste" was launched at the Guishan TV Tower in Wuhan.

  [Explanation] The "Internet celebrity with cargo group" composed of Hubei Olympic champion, first secretary of the village, and positive energy network expert entered the live broadcast room of Guishan TV Tower to help Jingchu agricultural and sideline products go out of the village and into the city.

The event was jointly organized by the Hubei Provincial Department of Agriculture and Rural Affairs and Hubei Radio and Television Station.

  [Same period] Zhang Xiaoyu, director of the "Chinese New Year, Jingchu Taste" New Year's Goods Festival

  After nearly 30 days of careful selection, nearly 200 products from nearly 100 companies in the top ten industrial chains in Hubei Province and regional public brands in Hubei Province are all products that our people love to see.

So today, we also specially invited our Olympic diving champion Liu Huixia and our badminton world champion in the live broadcast room. At the same time, we also invited two members of the Chinese People's Political Consultative Conference and representatives of the National People's Congress to help our agricultural products go out of the village and into the city.

  [Explanation] According to reports, the products brought this time focus on Hubei's "ten key agricultural industry chains", covering Hubei tea, high-quality rice, rapeseed oil, crayfish, citrus and other key agricultural industries, so as to enhance the regional public use of agricultural products in Hubei Province. Brand awareness, smooth agricultural product sales channels, help rural revitalization, and at the same time meet the needs of consumers for the purchase of new year goods.

  [Concurrent] Gui Hua, General Manager of Hubei Jiazhen Ecological Agriculture Development Co., Ltd.

  This year's lotus root in Hubei is also one of the top ten industrial chains. Then we have been exploring the development of the industry. Today, it is also very low price to give back to our people and let our Hubei specialty products go to our country.

  [Explanation] Hubei Olympic champion Liu Huixia said through the live broadcast that, as a native of Hubei, he hopes to contribute to rural revitalization through live broadcast and help Jingchu Nongyoupin get out of the mountains.

  [Concurrent] Hubei Olympic champion Liu Huixia

  Many of my good friends like to eat our Hubei food very much. If they come to our local Hubei, I will definitely take them to eat local specialties such as bean curd, hot dry noodles, eggnog and so on.

If it is a souvenir that can be brought home, I would recommend our special local delicacy, Huangshi Port Cake and Lotus Root Belt.

  [Explanation] Xu Zhixin, whose online name is "Gu Ge", is not only an "Internet celebrity", but also the first secretary of Yanwowan Village, Luotuoao Town, Luotian County, Huanggang City.

Xu Zhixin introduced that Yanwowan Village is located in the Dabie Mountains, where logistics are inconvenient and there is no market for agricultural products.

As the first secretary, he opened a video account in 2020 to bring goods for agricultural products through live broadcast.

In front of the camera, 53-year-old Xu Zhixin is always high-pitched and energetic, attracting netizens from all over the world to place orders.

  [Concurrent] Xu Zhixin, First Secretary of Yanwowan Village, Luotuoao Town, Luotian County, Huanggang City

  Polish the brands of our top ten industrial chains in Hubei, and let friends from all over the country know, buy, and consume more about our famous agricultural products in Hubei through my live broadcast room, and let friends across the country know the stories of our Dabie Mountains. Every product has its culture and story, and more attention will support our Dabie Mountains to consolidate the achievements of poverty alleviation.

  Reporter Zheng Ziyan reports from Wuhan, Hubei

Responsible editor: [Wang Shanshan]