Obituary Ricardo Bofill dies, architect of the counterculture and the 'jet set'
Some of the thousands of people who in recent years have uploaded
a
selfie
to Instagram with the Red Wall in the background
may not know that behind this summer apartment block is the name of
Ricardo Bofill
, who died this Friday at 82 years old. The
hashtag
#murallarojacalpe
has today nearly 18,000 posts on Instagram,
#lamuralroja
another 16,700 and
#murallarojacalpe
more than 500.
The madness to be photographed in this building of the La Manzanera urbanization in Calpe reached such a point that
the neighbors, saturated, decided in 2019 to prohibit the passage of anyone outside the building
because, as they explained, finding 20 strangers on the access stairs to their homes with mobile in hand looking for the best angle to immortalize themselves had become an everyday thing.
That year the prestigious publisher Gestalten Verlag published the book
Ricardo Bofill: Visions of Architecture
, a review of the main milestones of his career.
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Photographer Gregori Civera has been photographing Bofill's work for 25 years.
In 2015 the studio entrusted him with the mission of approaching the Red Wall to photograph it again, an exercise that in the last decade has taken Civera on trips to cities around the world, from Tokyo to Houston, with the aim of taking photos of the architect's buildings.
"We didn't know what we were going to find," he
recalls.
Detail of the Red Wall.
Coincidentally, 2015 was the year that
Pantone
, which tends to prophesy the color of fashion every January, chose
marsala
, "a naturally robust wine-colored earthy red," as its official shade. In a few months, the
selfies
on the clipped stairs of the Calpe summer apartment building went
viral.
The enormous photogenicity of the building
, projected in a palette of pinkish colors that explodes when portrayed with the blue of the sea in the background, caused dozens of
influencers
to begin a peculiar pilgrimage to the town on the Valencian coast to immortalize themselves in the building, with its mesmerizing geometry. .
The advertising campaigns were not long in coming.
and if at first the new status of the Red Wall as
a cool building
attracted firms related to design such as Zara Home, Delpozo or Reebok, in the end even El Corte Inglés ended up filming its traditional
Eight Days of Gold sales spot there.
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Civera remembers that
in the study the
boom
of the building was experienced with "surprise"
because, after all, the apartments had been there since 1973. "With Bofill I talked about it several times, but he was not interested in all that He
was always a person who lived looking forward, any hint of nostalgia did not interest him in the least
, the past did not count for him except to learn, he always worked looking to the future and I think deep down, he
despised the phenomenon a little from Instagram
," he explains.
For the photographer, the architecture of Bofill is especially grateful to photograph. "
It is the dream of any photographer, a gift
. Visually it is very grateful and all its buildings give a lot of play. Right now I am in the studio, which I have been coming to for 25 years, and every time I enter something surprises me, depending on whether it is winter or summer, or daylight".
Civera is not at all surprised by the fascination with Bofill's work that exists today among the younger generations.
"His spirit is still fully valid because it has to do with modernity and the radical.
It is very experimental and utopian
. It is not surprising that it has become a benchmark for the youngest because his work speaks of challenging the dominant thought.
Bofill is very 1968 and today we are much closer to 1968 than we were in 1995 or in the year 2000
," he concludes.
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