Already at the head of the HugoDécrypte channel and its million and a half subscribers, the youtubeur Hugo Travers launches, three months before the presidential election, a new weekly news program on the Twitch platform.
Entitled
Mashup
, it is “at the crossroads of talk show and pop culture” and will be broadcast for the first time on Wednesday and presented by the 24-year-old YouTuber.
A meeting for those under 35
“Until now, HugoDécrypte deals with daily news, via short formats on social networks.
With
Mashup
, we go further by developing a magazine aspect, which takes the time to explore the news in more detail, ”said a press release from the channel.
Objective: to create a topical event for "young people under 35 on a platform that is familiar to them, as well as for all those who do not identify with traditional media".
A graduate of Sciences Po, Hugo Travers is at the head of a small company that sprinkles social networks with news videos that are very popular with young people but also with politicians.
In 2019, he conducted the interview with Marine Le Pen on the set of “L'Émission politique” on France 2.
Conquering the youth vote
Live meetings, political broadcasts, questions and answers with Internet users… Initially designed to broadcast video game games live, the American platform Twitch has become a valuable tool in winning the vote of young people for the presidential election.
This age group is particularly affected by abstention: 29% of 18-24 year olds abstained in the first round of the 2017 presidential election, according to an Ipsos / Sopra Steria survey.
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