Mainstream "pharmaceutical" e-commerce platform evaluation
During the epidemic, more and more people began to use e-commerce to buy medicines.
Aiming at this "window", major Internet companies have entered the pharmaceutical e-commerce track one after another. Meituan Maiyao, JD Health, Ali Health Pharmacy, Dingdang Kuaiyao, and Yiyao.com were born, accelerating the market capture and cultivating consumption. habit of purchasing medicines online.
The reporter personally experienced the five mainstream pharmaceutical e-commerce companies currently on the market, and tested and analyzed them from the four dimensions of drug type, delivery time, night service, and preferential treatment.
Industry insiders pointed out that consumers have developed the habit of buying medicines online, and they have higher requirements for these professional medicine delivery e-commerce companies, which means that the "moat" of these platforms will become higher and higher.
Wen Jing and Tu Duanyu, all media reporters of Guangzhou Daily
Photo / Li Bo, all media reporter of Guangzhou Daily
Pharmacy + same-day express delivery is fast, but there are delivery requirements
The reporter has tested in the past few days and found that if it is an emergency drug, it is better to use the online "drug delivery" service with time commitment.
At present, the mainstream platforms' "delivery within 1 hour" and "delivery within 30 minutes on average" can basically be achieved.
It is worth mentioning that consumers use express delivery services to buy medicines. Under normal circumstances, most platforms have requirements for express fee reductions and starting prices.
● Jianmin Medicine
Advantages: promised 1 hour, actually delivered in half an hour
Inadequate: public awareness needs to be improved, online medical insurance is not supported
On the afternoon of January 10, the reporter found out that there is a branch of Jianmin Pharmaceutical chain pharmacy nearby, and its promised "Drug Flash Delivery" applet can deliver medicines to your door within 60 minutes.
The reporter immediately opened his WeChat applet and searched for a Baiyunshan Weinaian capsule to place an order, but after careful understanding, he found that the single product price of 26 yuan for the drug was far from the free delivery threshold of "free shipping over 48 yuan". There is still a big gap. Fortunately, the commonly used medicines on this small program are relatively complete. The reporter found other commodities to make up the order for this purpose, and used a coupon of "full 68 minus 10 yuan" when paying, the overall feeling is relatively Convenient and cost-effective.
Or because the location of the store is relatively close, after placing the order, the rider will deliver the relevant medicine within half an hour. At this time, there is still half an hour before the promise of "delivery medicine to the door within 60 minutes".
● Meituan to buy medicine
Advantages: large brick and mortar chain stores cooperate to deliver fast and package well
Insufficient: delivery fee and packing fee
At 7:46 on the evening of the 9th, the reporter placed an order at Meituan to buy a box of 10 pieces of vitamin C effervescent tablets, and a box of 15 pieces of Ruizhu polyvinyl alcohol eye drops.
At that time, the order page showed that it was expected to be delivered at 8:23 that night.
The actual delivery time is 8:10 that night.
The reporter saw from the Meituan-buying page that it marked "delivery in an average of 30 minutes".
In terms of price, the price of vitamin C effervescent tablets is 20.9 yuan/box; the price of Ruizhu eye drops is 29.25 yuan/box.
If the same pharmacy places an order for two drugs, a delivery fee and a packaging fee will be charged, which are 1.5 yuan and 0.5 yuan respectively.
The medicines are delivered in paper bags.
At present, Meituan buys medicine through the Meituan App/Meituan Takeaway App, and there is no independent app for the time being.
It is reported that Meituan Maiyao has cooperated with nearly 200,000 offline physical chain pharmacies.
As of the time of writing, Meituan has not opened a medical insurance card to buy medicines.
● Jingle fast medicine
Advantage: Delivering medicine at night to solve "pain points"
Disadvantages: Zengcheng and Huadu are not covered for the time being and do not support medical insurance
A major pain point of the traditional consumption model is that users need medicines at night, but it is inconvenient to go out to buy medicines at night. Therefore, it is particularly important whether medicine O2O supports night delivery.
It is said that Dingdang Kuaiyao can deliver medicines to your door 24 hours a day. At 2 am, the reporter placed an order for vitamins and calcium tablets on the Dingdang Kuaiyao APP. Know the specific medication methods and incompatibilities, you can consult a professional pharmacist at any time 24 hours a day, and the pharmacist will give professional guidance.
Dingdang Kuaiyao also shows that long-term chronic disease users can consult online doctors for free through pictures, texts, videos and other forms and purchase chronic disease drugs in one-stop.
"Our 24/7 mobile phone consultation and drug purchase service is to solve the worries of citizens. Dingdang Kuaiyao has its own offline Dingdang Smart Pharmacy, and has built a team of professional doctors, licensed pharmacists and professional drug delivery teams." Dingdang Kuaiyao Said so.
Part of the online support for medical insurance to purchase medicines has a wider choice of non-urgently needed medicines
Online ordering + same-day express delivery service can meet the needs of consumers for urgent medication.
Consumers have needs for certain designated drugs, or they need to apply for medical insurance, the former may not be fully satisfied.
The reporter's test found that if the drug is not urgently needed, it does not require an hour, half an hour, etc., and consumers have more choices.
● Suikang buys medicines
Advantage: can use medical insurance to pay
Deficiencies: It is necessary to improve the delivery time and strive to achieve the one-hour delivery level of mainstream platforms
Previously, I learned that the Suikang drug purchase applet can directly purchase medical insurance online, but it is limited to the purchase of non-prescription drugs on the Suikang drug purchase platform with a medical insurance personal account. pay.
After finding the relevant products in the applet, the reporter completes the address information and submits the requirements as required, and then can see that medical insurance payment can be selected in the order payment. When paying, the amount of the commodity can be paid directly with the bound medical insurance personal account. The courier postage of the goods needs to be paid by yourself.
The reporter noticed that the order of the applet is "free shipping over 79 yuan".
The next day, the reporter received a parcel from the same city in Guangzhou.
The reporter found that the express delivery of the drug purchase applet is "same-city next-day delivery", so those who do not need drugs urgently, those who hope to purchase drugs online through medical insurance, or can consider purchasing drugs through such channels.
● JD Health
Advantages: self-operated pharmacies are cost-effective
Disadvantage: Self-operated pharmacies generally need to arrive the next day
The reporter entered the Jingdong Health APP to search for vitamin C effervescent tablets and Ruizhu polyvinyl alcohol eye drops, and the results showed that there were nearby pharmacies, as well as self-operated Jingdong pharmacies and pharmacies in other cities.
The former belongs to Jingdong Pharmaceutical Express, which promises to be delivered in 60 minutes. The reporter placed the order and received it in about 20 minutes.
The reporter placed an order for the above two drugs in the self-operated store of Jingdong Pharmacy at 11:30 p.m. on the 9th. According to reports, the delivery is expected to be between 3 p.m. and 9 p.m. on the 10th.
The actual delivery was at 4:45 pm on the 10th.
In terms of price, the total actual payment for the two medicines is 50.30 yuan.
If you choose a pharmacy, the price of the two drugs is 53 yuan, which is 2.8 yuan more expensive than the self-operated store.
However, the shipping fee is also reduced at present.
It is reported that from December 30, 2021, Guangzhou insured citizens can use the Jingdong APP and Jingdong Health APP to directly purchase medicines for medical insurance.
The epidemic has prompted the "moat" of the online drug shopping and drug delivery APP to build higher and higher
Is there a "moat" for medicine e-commerce?
From the perspective of the industry, it means that there are basically "no shortcomings" in terms of speed, service, and category. Medicines are not ordinary commodities. Speed, the market will have more expectations on whether medical insurance can pay in the future.
The reporter interviewed a number of consumers and found that four dimensions are the most concerned issues for consumers: "whether the types of drugs are complete", "whether the speed of drug delivery is fast", "whether the drug delivery at night is supported", and "whether the discount is strong enough", in addition, Whether it is possible to purchase medicines online through medical insurance and which medicines can be purchased are also concerned by some middle-aged and elderly people.
A senior pharmaceutical distributor in Guangzhou told reporters that "drug delivery" is a new "blue ocean" born of the Internet health care track under the background of the epidemic.
"After the outbreak, the online drug shopping business has become more and more popular. Once such consumption habits are cultivated, it is difficult to change." He believes that the drug delivery business may seem simple, but in fact, the "moat" will be higher and higher - do it quickly Door-to-door drug delivery requires support from procurement, distribution, etc., and professional medical service matching to establish an ecosystem that includes users, distribution teams, pharmacies, pharmaceutical companies, and medical professionals. This is the high threshold for professional drug delivery apps. .
tips
At present, pharmaceutical e-commerce is mainly divided into two modes. One is that it has an offline physical store. It moves from online to online, and builds its own brand of online stores, small programs, and even APPs, such as Suikang Buying Medicine, Jianmin Medicine, Dashenlin, etc.; the other is the cooperation between Internet platforms and large chain pharmacies, as well as the establishment of self-operated stores, such as Meituanbuyao, Dingdang Kuaiyao, JD Health, etc.
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Text and photos / Tu Duanyu, an all-media reporter of Guangzhou Daily