Why does the domestic version of "Lego Master" end flat?
At the end of December last year, the competitive reality show "Lego Master" ended flat. Since its premiere on Shenzhen Satellite TV on September 17, the show has not received much attention. 740 people finally gave it 7.3. The evaluation of points is quite satisfactory.
However, the original version of "Lego Masters" of this show is a high-scoring variety show that has attracted worldwide attention. The original version introduced is very good. Why is it always "bad tone" when it becomes a national variety show?
Yangzi Evening News/Ziniu News reporter Shen Zhao
Relying on the players "fighting with gods", the production of the hip pull was criticized
The "Lego Masters" program was introduced from "LEGO Masters". This program has been broadcast in the United Kingdom, the United States, Australia and other countries since 2017. The program focuses on Lego competitions.
Lego, a building block toy that many people think is only played by children, is enough to build a fantasy world in the hands of master players.
Lego competition is not very familiar to the general public, and it is also a relatively unpopular theme in competitive variety shows, but the Lego products built by top players are indeed amazing.
The game rules of "Lego Masters" are similar to the overseas version. The theme is given by the program team, and the participating teams can play freely within a limited time according to the theme, and then the master Lego players will give the score.
The program flow is very common, and the audience's attention will naturally be on the variety effects of Lego works and programs.
The players of "Lego Masters" are really strong. The show almost brings together the top domestic LEGO players. The theme is also very local. The work is truly amazing.
However, the production of the show with a slightly stretched hip was criticized by many netizens. The lighting of the studio was a mess, and the layout in the studio was a bit perfunctory. It only took ten hours to make Lego, which is not enough. The blunt, strong concave sensational is even more unacceptable.
The highlights of this show should have focused on the LEGO building process and the details of the final work, but the actual work was shown in a single stroke, and there were almost no details.
Why is it so difficult to introduce original variety shows
The most popular point of the overseas version of "Lego Masters" is that the show is very entertaining and competitive, and the contestants also have their own characteristics. Attracted by creative minds.
The domestic imported version of "Lego Master" ended flatly. It can only be said that it was a fly in the ointment. There was no "rollover" accident, but many imported national comprehensives were directly "car accident scenes", which were terrible.
The domestic reality show "Why Are You So Good-looking", adapted from the American reality show "Fan Xiong Rescue", staged an extremely tragic remake accident. The purpose of "Fan" is to break stereotypes and help amateurs regain their confidence in life. Heroes Rescue the Soldier has been broadcast for six seasons so far, and the ratings are all above 9 points, while "Why Are You So Beautiful" adopted the same model and finally received a super low score of 2.2.
It is common to borrow or introduce excellent overseas variety shows, and there are many successful cases. The familiar variety shows "Lucky 52" and "Happy Dictionary" are all born out of European and American variety shows.
Since then, Han Zong, represented by "Let's Run", has been introduced into the domestic variety show market in large numbers. Many popular variety shows such as "Where Are We Going Dad?" and "The Voice of China" have also become exhausted after being broadcast for many years, and their popularity is not as good. In the past, "Youth With You", "Creation Camp" and other live-action talent training programs from Japan and South Korea were even more chaotic.
It is naturally a good way to move overseas variety shows, eliminating the risk of market testing, and there is a ready-made model, but the problem of adapting to the environment seems to be difficult to overcome.
The degeneration of old-fashioned variety shows and the rigidity of the variety show model are also forcing domestic variety shows to find other ways out.
Original variety shows are highly risky, and a brand-new program model does make many platforms play drums in their hearts. In order to play an insurance card, they will be more inclined to invest in variety shows with successful market cases, which greatly weakens the motivation of producers to do original variety shows.
Today, domestic variety shows have begun to exert their efforts in the field of traditional culture. The success of programs such as "China in Classics" and "Dancing Millennium" also confirms that there is still much to be done in this regard. In 2022, whether domestic variety shows can find their own way in the predicament Woolen cloth?