Founder, member of the supervisory board, adviser and voice of young entrepreneurs: 34-year-old Sarna Röser wears a lot of hats. Most of all, she is currently hogging her position as national chairwoman of the Association of Young Entrepreneurs based in Berlin. It is an office at the interface between business and politics, which aims to protect the interests of the clientele and to polish up the bad image of their class from their point of view. “In Germany we have a negative image of entrepreneurs. At the crime scene, the murderer is most often an entrepreneur, ”complains the Swabian.
Röser has been federal chairwoman of the association since 2018.
This sees itself as a cross-industry interest group in Germany for family and owner-entrepreneurs up to 40 years of age.
Not everyone can become a member.
The company in question must have at least ten employees or generate a million turnover per year.
The voice of entrepreneurs sees clear differences between their industry and politics.
“The mills in politics grind slowly.
It takes longer to make decisions than in companies.
It is clearly too slow for me, "she says, adding one more thing:" Entrepreneurs have a vision that is being implemented.
And that's missing in politics. ”The 34-year-old speaks plain language and wants to critically follow the plans of the new traffic light coalition in Berlin.
"I am not bound by party politics"
She sees a need to make adjustments, especially when it comes to pensions. “The new federal government must tackle the issue of pensions. We cannot just distribute tax money without keeping an eye on demographic change. An awareness must be created that taxpayers' money has to be generated beforehand. “The planned share pension is a good way to get started with reforms,” she says, and at the same time complains that in the past, promises were often made on one or the other topic and implementation was hesitant. Take digitization as an example: “We need a digital economic miracle. We have to bring the country up to date. "
Sarna Röser grew up in her own family business in Mundelsheim am Neckar, not far from Stuttgart. Her father and his brother run the cement pipe and concrete works Karl Röser & Sohn GmbH, a company with 50 employees in the third generation. Her father had already involved his eldest daughter in running the company for a long time. "As the designated successor, my parents conveyed a sense of responsibility early on." She also works in the management of the Röser FAM, which is part of the Röser group of companies. This is a personnel consultancy that develops personnel strategies and concepts for corporate responsibility as well as for the return of older, already retired employees for individual projects.