In cooperation with Mohammed bin Rashid Global Initiatives to raise $10 million

“The Most Beautiful Winter in the World” spreads warmth among 100,000 refugee and needy families in the Arab world

• The initiative allows everyone from around the world to participate in the challenge to provide the largest amount of assistance.

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The "The Most Beautiful Winter in the World" campaign, aimed at introducing the UAE's landmarks in its mild winter and spreading human values ​​to its people, announced that it will launch, as of today, a charitable initiative, aimed at supporting peoples who suffer difficult conditions as a result of the cold winter, and supporting refugees whose circumstances forced them to live in tents. In the Arab world and Africa, by spreading warmth in their tents and whereabouts; Emphasizing the human spirit of the people of the Emirates, and in continuation of the approach of the authentic values ​​of their children who have never been late in providing relief to the needy around the world, in order to believe in them the description of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai: “The best people in the world.”

In this context, the “The Most Beautiful Winter in the World” campaign is cooperating with the young YouTuber Hassan Suleiman “Abu Fella”, one of the most prominent content makers specialized in electronic and entertainment games in the Arab region, in the purposeful humanitarian initiative that will provide support to hundreds of thousands of people who need support under the title “Let’s make Their winter is warmer.”

The humanitarian initiative, which is carried out in partnership with the "Mohammed bin Rashid Al Maktoum Global Initiatives" and the global company "Galaxy Racer" specialized in the field of digital virtual games, which is headquartered in Dubai and supervises the work and activities of YouTuber "Abu Fella", allows everyone from around the world to participate. In the challenge to provide the largest amount of aid and support the largest number of refugee families and communities in need in the region in the winter season, in cooperation with the United Nations High Commissioner for Refugees and the Regional Network of Food Banks, which will contribute to delivering aid to those in need.

The “Make Their Winters Warmer” initiative receives contributions to the charitable campaign from everywhere and around the clock throughout the duration of the initiative, on the website

.

Until the entire required amount of $ 10 million is collected, the young YouTuber “Abu Fella” will lock himself in a glass room as of today, Friday, and will not leave it until the amount is completed, in the lively downtown of Dubai, which is visited by millions from around the world, specifically in The Burj Plaza area in the vicinity of the Burj Khalifa, the tallest man-made building in the world, to broadcast from there the content of the initiative on its YouTube channel in a live broadcast that continues until the required amount is collected, and it encourages contributors from everywhere to support refugees and the needy to overcome Winter and its harsh conditions during the first months of 2022.

The public can follow all the developments and news of the "Let's Make Their Winters Warmer" initiative on Abu Falla's YouTube channel of Somali content maker Hassan Suleiman, whose channel's content has recorded more than 2.8 billion views since its launch.

The creator of the content «Abu Fella» said: Warmth in winter for those who suffer from cold and frost is no less important than the need for food and drinking water.

There are millions of refugees and displaced persons in the region who need all the support they can find, so I wanted to participate in this humanitarian initiative, and I wish everyone to contribute to it to bring warmth to the lives of those who are deprived of it.

Direct access to those in need by concerted efforts

For her part, Director of the Office of "Mohammed bin Rashid Al Maktoum Global Initiatives" Sarah Al Nuaimi said: "The (Let's Make Their Winter Warmer) initiative from the (The Most Beautiful Winter in the World) campaign in the UAE represents the values ​​of the people of the Emirates, who are used to extending a hand of good to all and not forgetting the peoples negatively affected by the cold of winter. It reflects the joint efforts and fruitful cooperation between long-standing charitable, humanitarian and relief institutions, such as the global initiatives of Mohammed bin Rashid Al Maktoum, the United Nations High Commissioner for Refugees, and the regional network of food banks on the one hand, and distinguished young content makers in the Arab region on the other hand. In order to achieve the greatest impact of humanitarian action towards the most needy groups, especially in the winter season.

She added that the "Let's Make Their Winter Warmer" initiative reaffirms "the values ​​of the people of the Emirates and the well-established culture of charitable and humanitarian work in the UAE, which is unforgettable, while celebrating its most beautiful natural and tourist attractions in its warm winter, those who suffer from the winter cold of refugees and displaced persons, and because it is not satisfied with its success in supporting The tourism sector in the UAE, but also combines it with success in supporting humanitarian work in the world as well, and launches practical initiatives that reach those in direct need, and works in cooperation with international and regional organizations and pioneers of charitable and humanitarian work, especially young people, to provide their needs and improve their lives.

Galaxy

For his part, Galaxy Racer CEO Paul Roy praised the initiative, saying: “In the company, we believe in the importance of social work that is in the public interest, and we all, led by content creators in our company such as Abu Falla, share these societal values.”

The United Nations High Commissioner for Refugees and the Regional Network of Food Banks will purchase basic supplies and necessities such as blankets, blankets, winter clothes and heating devices from donor contributions, and provide them directly to refugees and displaced persons in Jordan, Iraq and Lebanon, and the aid will include individuals and families most in need. in Syria and Egypt. The United Nations High Commissioner for Refugees estimates that there are 3.8 million refugees and internally displaced persons in the Arab region, in addition to the millions in Africa who are suffering from the cold winter and need sustainable assistance to overcome the difficult weather conditions.

Adviser to the High Commissioner and UNHCR representative to the Gulf states, Khaled Khalifa, said: “The United Nations High Commissioner for Refugees contributes to providing support to millions of refugees and displaced people in the region, and in its cooperation with experienced partners in institutional and sustainable humanitarian work such as the Mohammed bin Rashid Al Maktoum Global Initiatives, it can implement extensive campaigns. The scope is to relieve hundreds of thousands of refugees from life-threatening frost and cold, as is the case in the “Let’s Make Their Winter Warmer” initiative, which reaffirms the importance of the collective efforts led by the UAE at the regional level to provide relief to the most needy individuals and families in refugee and displacement camps in many regions of the world in cooperation with the United Nations.

For his part, the founding member and head of the regional network of food banks that provide various services such as feeding, clothing, healing and rehabilitation to the deserving groups in the region, Dr. Moez Al-Shahdi, stressed that the initiative embodies the values ​​of giving, giving and human solidarity, sensing the conditions and circumstances of those who are less fortunate and more in need. The regional network of food banks in cooperation with the Mohammed bin Rashid Al Maktoum Global Initiatives, the United Nations High Commissioner for Refugees and youth interested in humanitarian work in an initiative aimed at providing direct support to refugees and the needy, which represents an open message of solidarity from everyone who wants to provide assistance from around the world to millions of refugees and the displaced in the area.

31 thousand donors

The “Let’s Make Their Winter Warmer” initiative constitutes an expansion of the concept of humanitarian work that involves everyone from everywhere and from all groups, after a previous campaign by the content maker “Abu Fella” last October, in which more than 31 thousand donors contributed, during which, and through the live broadcast. Continuous for 28 hours, one million dollars to support refugees and displaced persons in Syria, Lebanon, Jordan and Iraq, in coordination with the United Nations High Commissioner for Refugees.

The UAE’s Continuous Giving Approach

The “Let’s Make Their Winter Warmer” initiative embodies the continuous giving approach that the UAE and its institutions have committed to since the establishment of its union, and continues today in conjunction with its golden jubilee celebrations and the “Most Beautiful Winter in the World” campaign, to expand the circle of charitable and humanitarian work and continue to innovate in it and involve the largest number of individuals and institutions in The success of his initiatives, to contribute to spreading warmth in the winter of those in need in the communities most in need of support in the region, and making it more beautiful in solidarity with them and reviving hope for them, their families and their children.

• “Let's make their winter warmer” will start today, and the live broadcast will continue until the specified amount is collected.

• "Abu Fella" will lock himself in a glass room in Dubai in the vicinity of the Burj Khalifa, to raise 10 million dollars for the benefit of the most needy families in the region through a broadcast on his YouTube channel.

• 3.8 million refugees in the region suffer from the cold winter, storms and continuous rains.

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