It witnessed a huge turnout from citizens, residents and visitors from outside the country
Rainy weather and "the most beautiful winter" boost domestic tourism in the UAE
The natural areas represent a safe tourist haven for visitors from inside and outside the country.
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Finally, natural sites in the Emirates topped the lists of the best tourism options in the country, after witnessing a heavy turnout from citizens, residents, and visitors from outside the country, as the ideal atmosphere witnessed by most regions of the country prompted many to organize trips to the mountains, coasts, oases and reserves spread over an area Country.
The natural sites provide unique advantages with the onset of winter in the country, as it usually witnesses a climatic atmosphere suitable for hiking in the lap of green nature, jogging, biking, mountain bikes, camping, organizing safari trips in the desert, going to the beaches, and other activities and sports that involve A fun exploration and adventure.
During the past period, a number of factors helped to enhance the tourism attractiveness of the natural areas in the country, represented in the acceleration of the pace of service projects witnessed by those areas, the launch of the "Best Winter Campaign", and the role it played in promoting tourism internally and externally, as well as a safe tourist environment. provided by the UAE, in light of the health conditions the world is witnessing as a result of the outbreak of the Covid-19 virus.
During the past period, the UAE launched a large number of strategic projects in various natural sites, with the aim of enhancing its tourism attractiveness, including developing and raising the efficiency of the main roads leading to and surrounding it. Other services, such as green spaces, car parking, etc.
The campaign "The Most Beautiful Winter in the World" contributed to highlighting the natural sites in the country, and made them a major choice for vacations and vacations for the residents of the country or those coming from abroad, and the campaign in its first version played an influential role in encouraging domestic tourism, achieving 950,000 internal tourists, And about one billion dirhams in direct revenues, while the number of views of the campaign’s content reached nearly 500 million views from around the world.
The natural areas represent a safe tourist haven for visitors from inside and outside the country, where the open atmosphere and wide areas that provide the best amount of social separation, in addition to the efficiency achieved by the UAE in dealing with the emerging corona virus, and effectively limiting its spread, thanks to a better application. Preventive measures, achieving global leadership in distributing vaccines and conducting proactive examinations.
In December 2020, the UAE adopted the internal tourism strategy, which aims to shed light on the most important natural, cultural, heritage and historical attractions in the country, investigate people's interests and aspirations, collect information, monitor turnout seasons and vital attractions, conduct field studies, and use them in product development. Tourism as a whole, locally and federally.
• «The most beautiful winter in the world» contributed to highlighting the natural sites, and made them a prime choice for vacations.
• 950,000 internal tourists, and one billion dirhams, achieved by the "The Most Beautiful Winter in the World" in its first edition.
The contribution of domestic tourism
The contribution of domestic tourism to the tourism sector as a whole in the UAE increased to 60% in the period from January to October 2021, compared to 29% in the same period in 2019, while the number of domestic tourists reached 8.9 million guests from the beginning of 2021 until the end of October , compared to 6.2 million downloads for the same period in 2020.
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