Audiences Historical 'sorpasso' from Antena 3 to TVE in the bells for the 'metamorphosis' of Pedroche
The chimes may well serve as a summary of the year for RTVE.
In the last program of 2021, La 1 scored a 23.9% share of the screen, which translates into 4.8 million viewers, almost nine points less than in 2020. For its part, Antena 3 led the night with 37, 9% share and 7.5 million audience.
Never until now has the public ceded the leadership in this strip.
Neither had the public channel ever signed an 8.8% share of the screen
in the accumulated annual, nor had it gone 12 months without exceeding the 10% barrier,
nor had the entire RTVE group reaped a 14.4%
share
.
All these negative data have been added by state television in 2021, where it has reached its historical lows, according to audience figures from Barlovento Comunicación.
On March 26, José Manuel Pérez Tornero assumed the presidency of a public entity that had started the year with a 9.8% share of the screen - it would end up being its best figure of the year-;
Two months after the arrival of Pérez Tornero, it was already at 8.7%, and
the following three months it would continue to fall to 8.1%
, which would mark the annual low in June.
During that time, the president of RTVE has insisted on asking for "a change" in the metrics of the channels and has doubted its validity by omitting potential viewers outside of live hours. But the reality is that the data in the second half of the year have not accompanied La 1 either, and it has barely surpassed the 9% share of the screen in the last three months of the year:
9.1%, in October; 9.4% in November and 9% in December.
Also closing the year with its worst data in the Chimes presented by Anne Igartiburu and Jacob Petrus in the absence of Ana Obregón at the last minute for a positive in Covid.
In addition, these data place the chain and the public entity very far from its private competitors: Mediaset and Atresmedia.
Telecinco, which has closed the year as the leader for the tenth consecutive time, accumulates a 15% share and Antena 3 adds 13.8%
, both very far from the public, which is six and five points ahead, respectively.
The same happens in the group battle, where
14.4% of RTVE represents almost half the percentage accumulated by Mediaset (28%) and Atresmedia (27.3%)
.
In fact, with the annual data set, La 1 is closely watched by pay television and regional television in audience.
The former have accumulated their best historical data with 8.6%, only two tenths of the public, while the latter stand with 8.3%, their best result since 2013.
If the record of viewers on the last night of the year is symptomatic of the collapse that La 1 has suffered in 2021, it is also symptomatic of the change in trend that has been experienced in the second half of the year in the leadership by channels.
Antena 3 dominated during the broadcast of the grapes with Alberto Chicote and Cristina Pedroche
, reaching 7,798,000 viewers in the golden minute (23.59 hours).
In the last six months of the year, the main channel of Atresmedia signed up four of the six audience leaderships that Telecinco had dominated in the first semester and in the previous year.
The Mediaset channel marked in the month of July, coinciding with the broadcast of the decisive phase of the Eurocup - to which it had the rights - its biggest difference with Antena 3: 17% compared to 15.1%.
From that moment on, Telecinco only regained its leadership in October.
In fact,
in December, Antena 3 reaped its maximum difference with respect to its main pursuer
with six tenths of difference (13.8% compared to 13.2%).
Still, the Mediaset chain has remained the global leader in 2021.
This expansion of Antena 3 is fundamentally supported by the two points that have grown with respect to 2020 thanks to the trio that make up
Pasapalabra
, the information services and
El hormiguero
. The news programs of the Atresmedia chain accumulate 2.4 million viewers and a 19.2% audience share. At noon, Sandra Golpe has her best share data in 14 years, while Vicente Vallés in the evening edition is the most watched information program on television with
its best results in 14 years (20.5% and 2.8 million viewers)
.
In addition,
Pasapalabra
is established as the most watched daily program on television (23.2% and 2.7 million).
El Hormiguero
is also the leader in prime time with 2,653,000 viewers and a 16.2% audience share, promoting nightly series such as
Mi Hija
,
Mujer
or
Infiel
.
For its part,
the morning and evening slots are dominated by Telecinco
.
In the mornings, the Mediaset chain scores 15.9%;
in the afternoons, 16.4%.
Worst historical data of Cuatro and fall of La Sexta
In the battle of the secondary chains of Atresmedia and Mediaset, the victory in 2021 has once again tilted towards the side of the San Sebastián de los Reyes group.
La Sexta adds an average screen share of 6.4%
, which allows it to surpass its direct rival for the eighth year in a row, despite losing six tenths in the global count compared to the previous year.
For its part,
Cuatro
, which loses a tenth percentage in the comparison with 2020,
scores a new historical low with a 5.3% share
.
The 2 can only reach 2.9%.
According to the criteria of The Trust Project
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