Agnès Roy, Agy Rev, the singularity of recycling costume jewelry
Audio 02:53
Agnès Roy, founder of Agy Rev © Agy Rev
By: Maria Afonso
3 min
Bracelet, ring, brooch, cuff or necklace, Agnès Roy, founder of Agy Rev, accepts all donations of costume jewelry.
The designer cleans them, dismantles, repairs and transforms them.
Restore, repair, recycle, Agnès Roy gives new life to these neglected jewels and makes them unique.
Advertising
We must not be alone when we create.
It's good to be alone in the process, but to be able to exchange is an immense happiness.
Agnès Roy, founder of Agy Rev
“
Agy Rev at the beginning was Agyness Riviera, Agyness is Agnès and Riviera was associated with jewelry, the river of diamonds, the pure side.
Very quickly, I got caught in relation to the INPI (the national institute of industrial property).
I said to myself "when you register the name of a brand, you have to do something improbable since everything is already registered".
Agy Rev is a bit of a contraction of all that.
"
Agnès Roy, collect all the sleeping treasures.
All the costume jewelry forgotten in the drawers, without market value, she repairs and recycles them.
After going to fashion school, Agnès Roy was an assistant stylist, then an accessory stylist, she worked for more than seventeen years for large textile groups.
Despite this great experience, Agnès Roy wanted to find a more ecological solution for production and engage in an
ethical and more responsible approach.
upcycling egyptian necklace, Agy Rev © Agy Rev
"
I'm the jewelry nurse
"
With her
brand Agy Rev
and gifts of costume jewelry, she recreate according to arrivals.
“
I'm the jewelry nurse.
Ideas, they can come not according to the value, but rather according to the singularity and this allows me to have a raw material, which is all the time, different.
Sometimes, I receive jewelry and I say to myself "if this jewelry was given to someone or worn, it is because there is a moment when the person liked it".
So I try to understand the raw material.
It's exciting because I'm going to make assemblies that I would never have thought of.
Everything is allowed.
"
Agy Rev © Agy Rev
Caring for costume jewelry
Agnès Roy brings jewelry back to life and also provides a gilding and silvering service.
“
All the jewelry I have is worthless.
Me, I only wear fantasy.
I like scrunchy, showy and light jewelry.
I always wear the same.
I make them dress again every five years and that way I can wear them all my life.
You have to agree to maintain a piece of jewelry bought for twenty or thirty euros, accept to bring it back to the gilder.
This service does not exist for individuals, I am the first to offer it.
I offer gilding and silvering at artisan prices to all my customers to be able to keep these jewels alive for longer.
What I like about fantasy is that it creates an illusion.
Then we can mix the real with the fantasy,
”concludes
Agnès Roy.
Find all the episodes of 100% Création on:
Apple Podcast Castbox Deezer Google Podcast Podcast Addict Spotify or any other platform via RSS feed.
Newsletter
Receive all international news directly in your mailbox
I subscribe
Follow all the international news by downloading the RFI application
google-play-badge_FR
Culture