Unprecedented experiences within a "caravan"

“Ajmal Winter” attracts travel content makers to explore the country’s landmarks

Content creators share their experiences and challenges with their followers on their YouTube channels.

From the source

The “The Most Beautiful Winter in the World” campaign, the largest of its kind this year, returns to introduce tourists inside the UAE and from various countries in the region and the world to its natural, cultural, tourism and entertainment gems, and opens the door for the pioneers of the Arab and international content industry to highlight its most beautiful landmarks, experiences and adventures in an interesting creative content.

In conjunction with the largest campaign of its kind in the UAE, Arab content makers specializing in travel, mobility and exploration Omar Farouk and Joe Hattab are touring some of the most beautiful landmarks of the UAE for seven continuous days, in an exciting experience, during which they publish the content of their tour and joint adventure, successively to millions of followers. On various digital platforms, from aboard a mobile caravan bearing the campaign logo.

The public can follow all the stations of the journey on the official Omar Farouk and Joe Hattab channels on “YouTube” and their social media pages, while the content makers are going through a series of challenges and sharing them with the audience around the world from their accounts.

Omar Farouk said: “A unique opportunity to share with the public content about the most beautiful landmarks and adventures for a whole week from the UAE, which is rich in its terrain, diverse society and distinctive nature.

We invite the public to follow the “The Most Beautiful Winter Caravan in the World” to get to know with us the most beautiful things that the UAE offers to its visitors.

For his part, Joe Hattab stressed that "the UAE is a role model in developing tourism and providing an integrated infrastructure for it and unlimited options for its visitors, who feel the warmth of the UAE society's treatment of tourists, their good reception and their hospitality.

The content of our motorhome tour will showcase these features to our audience on digital platforms and social media.”

The trip extends from the north to the south of the Emirates, to include its various picturesque areas, starting from Dubai, passing through Fujairah, Umm Al Quwain, Ras Al Khaimah, Ajman and Sharjah, all the way to the capital, Abu Dhabi.

The "The Most Beautiful Winter Caravan in the World" trip highlights nature reserves, destinations and sustainable tourism activities in various regions of the Emirates. The trip also includes a set of exciting adventures and challenges.

The activities of the "The Most Beautiful Winter in the World" campaign, which is implemented by the UAE Government Media Office in cooperation with the Ministry of Economy and various bodies concerned with tourism, culture and heritage in the country, will continue from December 15, 2021 until the end of January 2022.

• Tours aboard a mobile caravan bearing the slogan “The Most Beautiful Winter in the World” campaign.

• Tour experiences include nature reserves, destinations, sustainable tourism activities and ability exams.

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