Recently, some netizens posted a product promotion poster for the "Three Squirrels" in October 2019. Due to the "squinted eyes" makeup of the model in the poster, some netizens believed that the "Three Squirrels" were deliberately demonizing the Chinese people. This matter caused controversy.

On the evening of December 26, the model in the poster responded to the incident, hoping that netizens would no longer trust her in private or insult her.

In this regard, the Shanghai Consumer Protection Committee issued a document on the 27th that the aesthetics of the consumer circle should also keep pace with the times.

Society is developing and consumption is iterating. Only by advancing with the times can businesses keep pace with the times, meet the new aesthetic needs of consumers, and establish cultural and emotional resonance with consumers.

(Produced by Xu Miaoqiao)

Editor in charge: [Ji Xiang]