Message The King asks politicians to "think about citizens" and to seek "consensus" despite the "differences"
The eighth Christmas message from
King Felipe VI
registered
an average audience of 7,933,000 viewers
and 64.1% of the screen share, in the total of
30 channels
that broadcast the speech live (in "simulcast") and that are measured by Kantar.
However,
in 2020 the audience was 10.8 million
and 71% in the accumulated of the 29 channels, so this year there is a decrease of 2.8 million viewers and almost 7 points of screen share.
Total television consumption was 12.3 million and
decreased by 4 million compared to 2020
, which represents a decrease of 25 percent, according to data provided by Barlovento Comunicación.
The data reflect that the demographic segments where the
King's
Christmas message
had the greatest follow-up are among women,
those over 45 years of age and the regions of Aragon, Murcia and Castilla La Mancha.
According to the criteria of The Trust Project
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