Chinanews Client Beijing, December 23 (Reporter Song Yusheng) Following iQiyi’s announcement a few days ago to adjust member prices, Mango TV also issued a notice on the 22nd to adjust its member prices.
On the whole, the adjusted member prices have risen to varying degrees.
Among them, the iQIYI Gold VIP monthly subscription card will be increased by 3 yuan, the gold VIP regular monthly card and the continuous seasonal package will be increased by 5 yuan, and the gold VIP regular seasonal card will be increased by 10 yuan; the price of the continuous monthly subscription of Mango TV will be increased by 1 yuan for consecutive seasons The price will be raised by 5 yuan, the price of consecutive packages will be raised by 10 yuan, and the annual card price will be raised by 20 yuan.
Screenshot of Mango TV Member Channel Weibo
In this regard, some netizens made it clear that they "will not buy"; others are curious whether the rights and interests enjoyed by members will be adjusted accordingly after the price increase.
The reporter noticed that iQiyi clearly stated in the price adjustment notice that users who have purchased relevant membership services before the price increase will enjoy the service at the original price for one year.
In addition, iQiyi has not adjusted its VIP membership service.
Screenshot of iQiyi VIP member Weibo
Mango TV also promises that member users who have not cancelled their subscription before the price increase will enjoy the service of maintaining the original price for one year.
At the same time, Mango TV has comprehensively upgraded its membership rights matrix, including priority participation rights for new program recordings, priority participation rights for exploration classes, etc.
It is worth noting that for a while, the topic of "advanced on-demand services" and "ad-free benefits" for VIP members of the video platform has repeatedly attracted attention and discussion.
In October of this year, iQiyi, Youku, and Tencent Video successively announced the cancellation of the "advanced on-demand service" where VIP users can spend money on new episodes.
However, there have been media reports since then that the membership services of video platforms still exist. Members have to buy members and open-screen advertisements, some movies have to be purchased for a fee, cross-port viewing requires additional money to upgrade, and the cancellation of automatic renewal will break through layers of "ecstasy", etc. problem.
The China Consumers Association once pointed out that the video platform that meets the needs of users and provides VIP membership services should respect consumers, abide by the principle of good faith, and abide by the law.
According to many media reports, iQiyi has previously responded to the price adjustment: “The subscription price of video platform members has always been low. This phenomenon has affected the healthy development of the industry. In order to establish a more benign industrial ecology, let excellent The content producers are rewarded and ultimately provide members with more and better content. We have decided to adjust the member prices."
Weibo screenshot
Regarding the increase in the price of video platform members, screenwriter Wang Hailin said through his Weibo that he did criticize the low membership fee of the video platform, but "we must create high-quality content, and then increase the membership fee, so that the audience is willing to pay for the good content. Instead of only raising fees and providing low-quality content."
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