EL MUNDO beats its historical audience record: 101.5 million page views on the day of the Christmas Lottery Draw

• Christmas Lottery 2021 Number Checker and Prizes

• Lottery List of all 2021 Christmas Lottery prizes

The extraordinary Christmas draw another award yesterday left

and we apologize celebration, but the winners this time it

was us. EL MUNDO beat the

this Wednesday

, the chronicles from all parts of Spain where millions of euros fell throughout the morning and the search for the graceful numbers and all the information about the prizes throughout the day.

ELMUNDO.es registered

on December 22nd

, which is a gigantic leap from our best figures. The number of users who passed through our news increased by 64% compared to last year's draw and the number of page views increased by another 50%.

The total number of users also exceeded by 30% the previous record of our website, which was reached on March 27, 2020, coinciding with

, in full alarm. That Friday, the Covid left 769 dead in our country and the Government approved in an extraordinary Council of Ministers a battery of measures to restrict dismissals in Spain and review the avalanche of ERTEs requested throughout the country.

Fortunately, on Wednesday we left behind those numbers with much happier information, in one of those days when everything seems like good news. "It is a satisfaction to achieve this historical traffic on the most competitive day of the year, since it is the day with the highest consumption on the internet in Spain and also the day with the highest advertising turnover," says

, deputy director of EL MUNDO and responsible for its Web page. "Although direct traffic was also in one of its best data of the year,

with our news and our search engine throughout the day. And it is a joy because a large team dedicates many hours to achieve this goal: from the SEO team to the newsroom, through the product team and the technology department. "

During the weeks prior to the draw, the entire EL MUNDO SEO team, who are dedicated to optimizing our information to achieve the highest possible performance in search engines, worked to position the content of our website. Search volume in the days leading up to and after the Christmas giveaway skyrockets across all platforms.

or the information that answers any questions or curiosity about the collection of the prizes are those that generate the highest number of visits on the Internet.

"The keys to success have been, on the one hand, all the previous work of analysis of search trends and adoption of strategies to be able to respond in the most appropriate way to the needs of the readers, for which the SEO team has worked intensely both with the writing and with the Product and Technology teams ", explains

, head of Audience Development and SEO at EL MUNDO. "And, above all, it has been essential to work in real time, with up-to-the-minute monitoring of information demands, the behavior of the search results pages and the development of the giveaway, which forces decisions to be made very quickly and where coordination with the writing team and their responsiveness is radically important. "

In the case of EL MUNDO, the prize search engine was the

that accumulated the most traffic, followed by our live narration of the draw by the writing of Últimas Noticias and the news of El Gordo, 86,148, which came out at 12.12 hours in the morning.

The story about the two girls who sang the award and their emotional reaction, captured by the microphones of the Teatro Real in Madrid, was another of the reports that received the most visits.

"Auntie, it's our turn, I'm going to cry, I love you a lot," Yanisse Alexandra Soto and Paula Figuereo said to each other, while half of Spain checked their tickets and ELMUNDO.es traffic reached the top of a historical record.

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