• The polka dot blouse that will solve the holidays is red

  • Marta Ortega's new Zara or how to direct accessible fashion towards luxury

  • How to combine jogger pants like the experts

  • Runway looks that will inspire you these parties

Much has been said about

Spanish fashion

, both positive and negative. That there is a lot of talent and that we are the inspiration for numerous creative directors who parade abroad (there, among others, John Galliano's Haute Couture Autumn-Winter 2003 collection for Dior, in which he revisited the flamenco dress). But also that we do not know how to value ourselves and that we end up immersed in the mammoth fast fashion market. And there may be some truth to it, but it is not the only reality. Because apart from those hyperpopular companies,

there are also a handful of

Spanish fashion brands

that have gradually made their way, slowly but surely, into the coveted collective imagination

. Also for these holidays.

That a brand manages to be among the first positions of lists that are made on the fly and only by pulling from memory, is not easy.

What's more, it is one of their main objectives once they get started and be solvent.

If they succeed, they can be almost sure that

their jacket suits, their dresses, their jewelry, their bags and everything that they throw will be taken into account both in day to day and on more special occasions

, such as this month (and these weeks) that concern us.

For this reason, and although there are not all of them, this is a small approximation of

the Spanish fashion firms that we want to be on our wish list.

laagam

Courtesy of laagam

The firm co-founded by

Inés Arroyo

, the visible head of this Barcelona-based project, has managed to win over the public for many reasons, but we are going to highlight two: increasingly daring designs with a greater own entity and a business system willing to revolutionize the fashion industry.

Your password?

Weekly 'drops' in which a few references are launched

that are put up for sale and

whose orders are those that are sent to production.

There is no surplus stock

and there is a community of faithful who wait for it to arrive every Wednesday.

Bleis

Courtesy of Bleis Madrid

Its name gives a fairly accurate clue of which is the star piece of the brand founded by

Blanca Bleis

, one that has already dressed, among others, Queen Letizia.

The

suit jackets

are a specialty of this brand of

feminine tailoring

which is in the form of sleeves of his identity, without forgetting a

finish rather than polished and an adjustment is millimetric silhouette

.

They have different collections and pieces designed for different occasions and times of the day, but most of them are so versatile that they can (and even should) be used 24/7.

By Niumaal

Courtesy of By Niumaal

It is one of the most recent births on the list, but

its growth has been spectacular: it already has different points of sale throughout the Spanish geography

and has found its way into the styles of many celebrities, who find in this offer of timeless and basic basics. special insurance for day to day and more special events.

We must not lose sight of the suits, but neither the

knitwear

that are a hug.

Neutral

Courtesy of Neutrale

If you are in Madrid, it is likely that you have come across some 'Stories' in which you see a clean cafeteria called

Neutrale House

.

Well, this is the second project of these young partners who are committed to creating a lifestyle aligned with the maxims of 'slow fashion' and, in terms of design (and conceptual), with the

capsule wardrobe

.

The

basics

are impeccable, as is its transparency and its commitment to

sustainability

.

Mall

Courtesy of Alameda

Here is a firm where you can find special garments, in bright colors and with a very careful selection of fabrics;

Garments with which you will not go unnoticed under any circumstances

.

No shy souls around here.

But yes, anyone who aligns with the aesthetic sentiment of its founder, who decided to turn her life around after working in the fast fashion industry.

The result

is

a 'queer' fashion brand

for anyone who simply loves pretty clothes.

Cléa Studio

Courtesy of Cléa Studio

Nuria Freire's bet could be that of any young designer who loves custom, but she goes much further.

Not only because of the

romanticism

and

sculptural

fondness

that can be seen in their shirts (the Tulip in white is a success) and dresses, but also because of the community that Nuria has created thanks to a sincere and active communication system, where her 'newsletter stands out. '.

The crush happens with her clothes, but also with her.

Beatriz Palacios

Lourdes cabrera

The stigma that jewelry is inaccessible was long gone, especially when a new batch of jewelry lovers realized that there was a very clear market niche to fill: that of

people who want to gift themselves special pieces without make it prohibitive

.

If you add to that precious designs with

inspirations

that range from

nature

to

art

and include

techniques that are rescued from past centuries

, you have the formula for the success of Palacios, who has in his workshop on Calle Mayor a refuge for who continue to believe in the power of beauty.

Alter Made

Courtesy of Alter Made

If you are one of those people who enjoy the act of dressing but need to invest as little time as possible due to the rhythm of the routine and, in addition, you love versatile and neutral pieces, this is your signature.

But don't be fooled by neutrality, because it is not synonymous with boredom, but

with self-care and awareness of quality and durability

.

An easy but tasty wardrobe was what

Alejandra Mur,

the founder of the new firm that is included within the

Mango Group,

wanted to achieve

.

Watch out for

polo shirts

and

jeans

, because if perfection exists, they are very close to touching it.

Manola Atelier

Courtesy of Manola Atelier

The changes in the lifestyle that have been brewing for a long time have made sportswear once again take on an unparalleled importance, as already happened with

certain looks from the 80s and with many of the 2000s

(two decades that, finally and after all, they are again a trend here and now). Except that unlike what happened years ago, there are now another series of concepts at play that were not required before, such as

sustainability

. Although in other categories of garments it may be easy to order, in sportswear it is an extra difficulty that the firm of the also content creator

Belén Hostalet

has managed to solve. And no,

the tops and the 'leggings'

They are not just for sports: think about casual looks from

Lady Di

and you will have another way to wear these garments.

Miuur

Courtesy of Miuur

What emerges from the union of a

fashion expert

and an

architect

, an esthete couple from head to toe?

A brand of accessories without gender that is emerging as the Spanish brand of luxury bags at affordable prices.

It is not a contradiction, but part of its origins:

Miuur

uses surpluses from the luxury industry, a

strategy that allows them to offer the highest quality at competitive prices, while not generating waste and

addressing sustainability in a way little seen in the leather goods industry.

According to the criteria of The Trust Project

Know more

  • Fashion trends

Josefina The Madrilenian behind the bags that triumph in Paris: "Spanish women are more sophisticated than French ones"

Zara joins luxury coats with 'Atelier', the most exclusive collection in the history of Inditex

Zara's elephant leg pants, the 'must' of this season

See links of interest

  • Last News

  • 2022 business calendar

  • Home THE WORLD today

  • Christmas Lottery Prizes

  • How to do

  • Check Christmas Lottery

  • Second Prize Christmas Lottery

  • Lottery jackpot

  • Barça - Unics Kazan

  • Athletic Club - Real Madrid

  • FC Bayern Munich - Bitci Baskonia

  • Panathinaikos - Olympiacos Piraeus

  • Real Madrid - CSKA Moscow