The "Fifty Principles" chart the strategic path of the state in the next five decades

"The UAE is one tourist destination"... in the next 50 years

Tourism has a fundamental and growing role in the economy and society of the UAE, which has more than 200 nationalities.

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The "Fifty Principles" chart the strategic path of the UAE during its new economic, political, development and internal path in the next five decades. The sixth principle of them affirmed that "the UAE is one economic destination, one tourist destination, one industrial destination, one investment destination, and one cultural destination." One, and our national institutions are required to unite efforts, jointly benefit from the capabilities, and work to build transcontinental institutions under the umbrella of the UAE.”

"Today, we launched the campaign (the most beautiful winter in the world) for the second year, with the cooperation of the federal authorities and local tourism departments as one team, to consolidate the UAE as a single tourist destination, as confirmed by the fifty principles." This was announced by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President of the State The Prime Minister and Ruler of Dubai, on the second annual edition of the “The Most Beautiful Winter in the World” campaign, which aims to shed light on the most beautiful things that the UAE offers in all its regions to tourists from the country’s residents and visitors, linking His Highness between the dedication of the country’s tourism position and the country’s strategic plan for the next 50 years.

This is what contributes to achieving it by shedding light on the most prominent attractions in the seven emirates of the country and enhancing awareness and knowledge of them, making them an attractive tourist destination for visitors both internally and in the countries of the world at large. The distinguished character, while presenting a more comprehensive, clearer and more complete picture of the most important natural, heritage and historical landmarks and the modern and modern urban edifices for which it is famous, and highlighting the recreational activities and the cultural and community activities that it offers. This supports the crystallization of the local tourist identities for each emirate, and achieves their integration in the formulation of the unified tourism identity of the country that was announced in December 2020.

Tourism has a fundamental and growing role in the economy and society of the UAE, where more than 200 nationalities from different parts of the world live. Most of them came initially as a visit to the country. When they saw a society of safety, tolerance and respect for pluralism, they chose to build their dreams in it and live, work and live in it.

The UAE ranked first in the world in terms of people feeling safe roaming the streets at night alone, according to the “Law and Global Order 2021” index issued by the global research institute Gallup, which monitors levels of public order and law in various countries of the world, as well as the levels of feelings of residents. In every country, it is safe, and it ranked second in the ranking of the safest countries in the world in the same index.

The UAE also ranked second globally in the "The Safest Countries in the World in 2021" index, which was published by the British magazine "Global Finance" in July 2021.

Thus, the safe and peaceful environment of the Emirates is a main attraction for millions of tourists around the world who seek to live an exceptional experience in a country where the comfort and personal safety of the individual is a top priority, and it is also an essential component of the unified tourism identity of the country, and a key element in consolidating the UAE’s global reputation.

Tolerance, inclusion, pluralism and coexistence are also essential components of the unified tourist identity of the state, because the tourist and visitor finds it everywhere in the seven emirates, so he always feels welcome from any cultural or ethnic background, which is what he feels wherever he goes from the far north of the country to the far south, and from east to west.

This is also one of the practical translations of the concept of the UAE as a single tourist destination contained in the sixth principle of the "Fifty Principles".

Distinguished tourism services, unprecedented experiences in all parts of the country, respect for the law, transparency and standards of customer happiness, which constitute a global model in tourism and recreational facilities in the country, are also unique components that distinguish the UAE as a single tourist destination, and make it a global center of attraction for foreign and domestic tourism as well.

In addition to all these components affecting the enhancement of the country’s global reputation as a desired, reliable and attractive tourist destination for all, comes the institutionalization of local tourism initiatives at the level of each emirate and transforming them into anticipated annual events, turning them into festivals that internal and external tourists look forward to every year. These initiatives, in turn, contribute to Supporting the domestic product and creating sustainable opportunities for talents, competencies, entrepreneurs and emerging entrepreneurs in the sector for the next five decades, and achieving annual quantitative and qualitative growth in the country’s tourism sector that enhances the contribution of tourism to the economy of the next 50 years in the country.

Among the meanings that indicate that the UAE is one tourist destination is also that everyone in it works as a team to achieve all the ingredients for success and excellence for a new development phase that includes all economic sectors, including tourism, for the next 50 years, in order to achieve the goals of the UAE Centennial 2071.

An outstanding example of the effectiveness of the cooperation of various bodies and departments concerned with tourism, culture, heritage and events at the state level is the achievement of the first version of the “The Most Beautiful Winter in the World” campaign, which succeeded in achieving direct revenues equivalent to one billion dirhams, and attracted 950,000 internal tourists, and recorded 500 million views. from around the world.

Tourism identity is a global mark

The fruits of working as a team to highlight the most beautiful of the seven emirates of the country, will not be limited to more success that is expected from the “The Most Beautiful Winter in the World” campaign in its second edition, which will continue until the end of January 2022, but will go beyond it to establish a well-established success equation for integrative tourism work between All the authorities and institutions concerned with the sector at the local and federal levels to consolidate the reputation of the UAE globally, and to establish its unified tourism identity as a distinctive distinguishing mark that tells its inspiring story to the world, and attracts tourists and visitors from the four sides of the earth to explore its hidden gems and unspoken details.

• The tourism experiences in the Emirates are integrated so that each emirate provides natural and competitive advantages within one system.

• The authenticity of the heritage and culture of the people of the Emirates and their tolerant and open values ​​to the peoples and civilizations of the world are one spirit that the visitor touches.

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