(Dancing the Yangtze River Economic Belt·Exploring the Millennium Context) Exploring the New "Password" of Intangible Heritage in Liuyang, Hunan: Guarding Innovation and Fusion
China News Service, Liuyang, December 20th (Reporter Tang Xiaoqing) To create an intangible cultural heritage ecological village, a new "butterfly change" of traditional fireworks, and traditional techniques to go international... From 19th to 20th, under the guidance of the Network News and Information Dissemination Bureau of the Central Cyberspace Affairs Office , Hosted by the Network Information Office of the Hunan Provincial Party Committee and others, and undertaken by the Network Information Office of the Changsha Municipal Party Committee, the theme activity of "Dancing the Yangtze River Economic Belt and Exploring the Millennium Context" entered Liuyang, Hunan to experience the encounter of culture and tourism, the collision of new life and old age.
Build intangible cultural heritage ecological village to help rural revitalization
The craftsmanship of hand-made paper in Liuyang, Hunan has always adhered to the complete ancient paper-making process, with complicated procedures and strict technology, with nearly 30 main processes, and a sheet of hand-made paper is formed.
In the Qianlong period of the Qing Dynasty, Liuyang's hand-made paper industry reached its peak and was adopted by the imperial court and was called "tribute paper".
Daoguan Chong Ancient Papermaking Research Institute.
Photo by Tang Xiaoqing
With the changes of the times, by the beginning of the 21st century, Liuyang's hand-made papermaking skills only existed in Daoguanchong, and there are fewer and fewer inheritors of ancient papermaking, and the paper mill has changed from the original workshop to a family workshop.
In order to protect and inherit the intangible cultural heritage, Liuyang joined hands with the intangible cultural heritage communication company to establish Liuyang Daoguanchong Rural Tourism Development Co., Ltd. with the village collectives and villagers to dig deep into the local characteristic culture and start the Daoguanchong intangible cultural heritage brand.
How can the ancient skills "meet" the contemporary, how can they be reborn?
Liuyang's approach is to introduce fresh blood.
In 2020, the Daoguan Chong Ancient Paper Research Institute will be completed, and Liu Lan, who graduated from Hunan University, will serve as the curator.
“Daoguanchong is a small village with only 57 households. At its peak, 70% of the households made handmade paper. By 2011, only a few households in the village were adhering to the ancient papermaking skills.” How to make intangible cultural heritage create value and livelihood Take longer?
Liu Lan believes that only by opening up the connection between intangible cultural heritage and modern life, letting it live in the moment and enter the people, can we realize "local protection and inheritance" and let Liuyang's ancient papermaking skills go on for a long time.
At present, Liu Lan and other young talents are actively exploring new paths for intangible cultural heritage development, promoting the joint shares of all villagers, village collectives and intangible cultural heritage communication companies in the Daoguanchong group, and the registration and establishment of Liuyang Daoguanchong Rural Tourism Development Co., Ltd., combining local culture Realize the "live protection and inheritance of intangible heritage" and build an intangible cultural heritage ecological village.
"Post-90s" Liu Lan said that at present, Daoguanchong's "Liuyang bamboo paper making skills", "Liuyang rammed earth wall making skills", and "Send Spring Cow Folk Customs" have been successfully selected as "Changsha City Intangible Cultural Heritage", and Daoguanchong has also been included. Liuyang City’s “14th Five-Year Plan” key planning project and 10 intangible cultural heritage research and study tourist routes from Hunan Provincial Department of Culture and Tourism.
"The Research Institute is listed as a model non-genetic learning institute in Changsha and a professional science popularization site in Liuyang." Liu Lan said that through the development of "intangible heritage + research", "intangible heritage + homestay" and other projects, the intangible cultural heritage industry chain has been extended. To increase the income of local villagers, Daoguanchong has found a new way of intangible cultural heritage to help rural revitalization. Daoguanchong Intangible Cultural Heritage Eco-Village is becoming a model case for exploring intangible cultural heritage conservation and rural revitalization.
Fresh blood also allows the continuation of the ancient techniques of papermaking.
The 31-year-old Huang Jianhong is the fifth-generation inheritor of hand-made bamboo paper making skills in Liuyang. He learned hand-made bamboo paper skills from his father Huang Longxin since childhood.
This year, he resigned and returned home and chose to inherit his father's mantle.
“Intangible cultural heritage preserves the history and local warmth for us. Only when the intangible cultural heritage is integrated into our daily lives can we truly inherit the culture.” Most of the paper made by Huang Jianhong is used for the restoration of ancient books. He intends to broadcast a live broadcast to let more people know Liuyang. Ancient papermaking skills.
A bag made by Liuyang Xiabu.
Photo by Tang Xiaoqing
Creative fireworks let "the most beautiful love letter written to the sky" light up the world
The world's fireworks look at China, and the Chinese fireworks look at Liuyang.
Liuyang fireworks is a well-known local traditional handicraft. It is one of Hunan's famous and special products and one of the main export commodities. It has a history of more than 1,400 years.
At the end of the Qing Dynasty and the beginning of the Republic of China, Liuyang was known as the "Hometown of Firecrackers" and was awarded the title of "Hometown of Firecrackers in China" in 1995.
In 2006, Liuyang fireworks making skills were approved by the State Council to be included in the first batch of national intangible cultural heritage lists.
Fireworks are "the most beautiful love letter written to the sky".
As the main production area of the fireworks industry, Liuyang City fully implements the strategic positioning and mission of "Three Highs and Four New", through the creative empowerment of culture and technology, it fully promotes the deep integration of the fireworks industry, creative design, and media art, and opens up a new line of creative fireworks. New track.
Hunan Fireworks Troupe Co., Ltd. is China’s first cultural and creative enterprise with fireworks special effects as the theme. Through cultural creativity and technological innovation, "painting on the stars" through the integration of multimedia, it has successively hosted the 2014 Beijing APEC Summit and 2014 Nanjing Youth The Olympic Games, the 2018 Qingdao Shanghai Cooperation Summit, the Taipei 101 New Year's Eve fireworks display and other large-scale event fireworks displays, and continue to develop special effect products that meet the market safety and environmental protection, and develop innovative display technology.
"No creativity, no fireworks." said Huang Cheng, general manager of Hunan Fireworks Troupe Co., Ltd., Liuyang presents a series of new products such as urban creative fireworks, scene micro-fireworks, and boutique fireworks, as well as fireworks and creative design, digital technology, and media. Deep integration of art, and the world's first scene art fireworks.
The Fireworks Theatre has undertaken the planning, design and execution of more than 1,000 fireworks at home and abroad.
As a world-renowned cultural business card, Liuyang Fireworks is undoubtedly an important brand that enhances Changsha's international cultural competitiveness.
To this end, Liuyang has also built the "International Fireworks Creative Dream Workshop", gathering more than 20 "fireworks + culture + Internet" enterprises, and was awarded the first batch of cultural and creative buildings in Changsha City, promoting the "building of a global creative fireworks design base" into Hunan Province An important part of the construction of the modern cultural industry innovation system.
"Cultural inheritance + creative empowerment", the Liuyang fireworks going to the world, with its own international IP, help Changsha build an "international cultural and creative center" and amplify the brand effect of the media and art capital.
At present, Liuyang Fireworks has cooperated with 18 domestic scenic spots to create a normalized fireworks display project, and the industrial value chain has been further extended.
Integration allows cultural and creative products to tell Chinese culture overseas
Liuyang summer cloth, also known as ramie cloth, is woven from ramie fiber by hand. It is light, thin, soft, cool and breathable, and durable. It was sold to Japan, North Korea, and Southeast Asia during the Guangxu period of the Qing Dynasty.
At its peak, Liuyang Xiabu once had a grand occasion of "exporting 4.85 million dans worth of nearly one million" in a year.
In 2017, Liuyang Xiabu was selected as Changsha Intangible Cultural Heritage.
Paper made by ancient techniques.
Photo by Tang Xiaoqing
In order to bring new vitality to traditional skills, Liuyang City has led the construction of Liuyang Xiabu Cultural and Creative Center, which has already settled in many enterprises in "Xia Zhi Xia", "Liu Xia" and "Xia Yu He".
Tan Zhixiang, the fifth-generation inheritor of Liuyang Xiabu, has been weaving summer cloth for 42 years, and he can hand-knit more than 300 kinds of fabric patterns. He was hired as a visiting professor by Beijing Institute of Fashion Technology, a higher education institution in the domestic clothing industry, and is known as the golden sign of Liuyang Xiabu.
Tan Zhixiang told reporters that Liuyang Xiabu, from storage bags to summer clothes, to tea art furniture, Xiabu embroidery and other artworks, each product makes people truly feel a strong traditional cultural atmosphere.
With people's rediscovery and emphasis on traditional concepts, and many cultural and creative products entering the market, Liuyang Xiabu with complicated craftsmanship is slowly returning to the public eye.
Now, the Liuyang Xiabu made by Tan Zhixiang has been spread all over Beijing, Shanghai, Hangzhou and many other cities.
His apprentice Lu Songyuan, general manager of the "Xia Zhixia" brand, led the team to develop more than 160 creative summer cloth products in eight series, including Liuyang summer cloth clothing, bags, home decorations, and tea ceremony utensils, attracting more and more "fans" through the Internet.
Liuyang fireworks.
Photo by Tang Xiaoqing
Lu Songyuan said that using Xia Bu as raw material, integrating non-genetic inheritance, manual experience, creative production, and cultural and creative marketing, Xia Bu's cultural and creative products sell well at home and abroad, and have successively appeared in New York Fashion Week, Beijing International Design Week, East Asian Culture Week, etc. stage.
Currently, Liuyang Xiabu has formed a mature industrial chain of "center + enterprise + farmers", creating a model for saving intangible cultural heritage through creative industries.
Jili Street also uses Liuyang Xiabu Cultural and Creative Center to provide a position for social practice, so that more students have a strong interest in traditional handicraft culture.
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