[Explanation] The 4th Cross-Strait (Xiamen) Cheongsam Culture Festival and Global Chinese Clothes Fashion Ceremony, opened in Xiamen, Fujian on December 18 An elegant cheongsam show.

  [Explanation] As a traditional dress of Chinese women, cheongsam shows its dignified and elegant temperament.

At the fashion ceremony, the beauties took turns to show off the cheongsam with classical beauty and modern fashion.

In addition to young guests, many middle-aged and elderly people also appeared on stage.

  [Concurrent] Han Shuqin, President of Xiamen Cheongsam Cultural Association

  Because we are in Xiamen, we have close exchanges with Taiwan. In this way, we compatriots on both sides of the strait have some cultural exchanges, and we use cheongsam as a carrier for cultural exchanges. This kind of culture is also connected to Taiwan because they are all Chinese children.

  [Explanation] As a cheongsam lover, Liu Jiaqi from Taipei has been doing business in Xiamen for more than ten years. Since the first session, she has participated in the promotion of cheongsam culture for a long time and has also met many mainland friends. She believes that modern cheongsam should go with fashion and continue Innovation, this is also the meaning of cross-strait cheongsam sisters gathering together for exchanges.

  [Concurrent] Taiwan compatriot Liu Jiaqi

  It doesn’t matter where you are when you come here. I think I feel like my family and sisters.

Probably (20th century) in the 1930s and 1940s, in the 1950s and 1960s, we actually wore cheongsams. At that time, we might have been affected a little. Of course, there were less in the back. Now everyone in the mainland wears cheongsams, and it feels very special. The beauty of beauty, because when you wear a cheongsam, you must care about your appearance.

  [Explanation] With the importance of traditional culture, after the 1980s, cheongsam gradually revived on the mainland and became popular on both sides of the strait.

Today, the fast-moving consumer culture is prevalent, and while inheriting the tradition, how to gradually integrate modern and international elements to promote cheongsam culture has become a hot topic among the guests attending the ceremony that day.

  [Concurrent] Guo Xiaohua, Dean of the School of Film, Television and Communication, Xiamen University of Technology

  Contemporary fashion is able to inherit these fine elements of tradition and its existing charm, it can more satisfy the aesthetics of modern people and facilitate modern social interaction, so many cheongsams you see now have done a lot. Improvements include some visual elements such as modern ones, some color applications in modern ones, and even changes in layout. It is not so singular and rigid, it has a richer presentation.

  [Explanation] It is reported that the four-day cross-strait cheongsam cultural festival is hosted by Xiamen Cheongsam Cultural Association. During the cultural festival, in addition to cheongsam group exhibition competitions and cross-border forums, there will also be individual competitions and parent-child competitions to fully demonstrate The cultural heritage and fashion innovation of cheongsam.

  Li Siyuan and Qian Xiaoyun report from Xiamen, Fujian

Editor in charge: [Li Ji]