According to CCTV reports, two recent film and television dramas have appeared in a series of absurd scenes of "advance reviews"-the series has not been broadcast or an actor has not yet appeared, there are a large number of relevant ratings or reviews on the Internet, and none of them The under-scoring shows a state of polarization.

　　This phenomenon of "traveling scoring" is obviously related to the behavior of the "Navy" in scrutinizing scores and controlling evaluations.

A reporter sneaked into the "Water Army" single group as a fan, and found that at a price of a few cents, he could recruit real account users to brush their points, and they could be black and powder.

　　The emergence of Internet scoring platforms, on the one hand, is to provide comment space for users who have appreciated related works, and on the other hand, to provide reference for netizens who have not yet appreciated related works.

In recent years, the emergence and proliferation of "Navy Army" has greatly reduced the role of this public evaluation mechanism, and sometimes even made some jokes.

For example, in 2018, a popular artist released a music album, and the songs in it took the top spot on a famous foreign music chart after being swiped by fans.

After the truth was found out, not only the songs on the chart were removed, but this practice also became a joke in the global music circle.

　　In the performing arts industry, when the relatively objective and true scores are distorted due to the control and evaluation of the "Navy Army", it will undoubtedly further boost the flow and data worship. Some shoddy works are scored falsely due to the participation of popular artists. Some intentions However, no one cares about the work because of the lack of "hot spots".

Over time, bad money drives out good money, and the ecology of literary creation is worrying, and there will probably be fewer and fewer high-quality works.

　　In fact, the "Navy Army" accused and commented on suspicion of violating the "Anti-Unfair Competition Law."

According to the law, business operators shall not make false or misleading commercial publicity on the performance, function, quality, sales status, user evaluation, honors, etc. of their products to deceive or mislead consumers; business operators shall not fabricate or spread false information Information or misleading information that damages competitors’ business reputation and product reputation.

It can be seen that, no matter whether it is a fan or a black fan, the organized behavior of scraping has violated the normal operation order of the market, and in serious cases, it may be suspected of illegal operation.

　　The "Water Army" is not a new thing. Related parties have also taken measures to manage it many times before, but it is still difficult to eradicate the roots.

This is not unrelated to the support of the stakeholders behind the "legion"-the production and investors of the works are eager to recoup their profits while suppressing competitors; artists need to use higher popularity to obtain higher prices; scoring platforms need traffic; even Fans can also earn pocket money by using their love to "generate electricity".

As for competitors who feel pressured, the most immediate way to fight back is of course to recruit "armies" to retaliate.

In addition, it is not easy to collect convincing evidence for the "Navy" scrutiny, control and evaluation.

　　In February of this year, the State Cyberspace Administration of China launched a special action called "Clean and Bright Network Environment during the Chinese New Year".

Regulatory authorities have also successively issued "Regulations on the Ecological Governance of Network Information Content", "Regulations on the Management of Internet User Public Account Information Services", "Regulations on the Management of Internet Post Comment Services," and relevant scoring websites have also been interviewed many times.

　　To completely eliminate the "water forces", a joint force must be formed.

For example, the relevant departments should introduce specific measures to form a strong supervision of control and evaluation behaviors, so that the discovery can be investigated and dealt with together, so that all parties involved pay the corresponding price; on the one hand, the scoring platform should strengthen the technology for the invasion of the "Navy" Monitoring, on the one hand, must abandon the nostalgia for bad traffic, and seek an operating method that takes into account both economic and social benefits.

　　For entertainers and creators and producers of related works, the latest news may be very enlightening-in the 2021 music year-end list of major global markets announced by an authoritative music chart, mainland China In the music TOP100 chart, Jay Chou dominated the chart with more than half of 54 works, many of which were his songs 15 or even 20 years ago.

At that time, there was no navy.

　　Time and the market will test out the real good things, and the trick of water injection will always be exposed.

　　Luo Xiaoxiao