It frames the emirate's past and present

Dubai Frame receives 604,000 visitors since the beginning of the year

• The turnout rates for visiting the cultural landmark at the Dubai Frame are constantly increasing.

  Photography: Ahmed Ardeti

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Dubai Municipality reported that the Dubai Frame has received 604,000 visitors since the beginning of this year, stressing that the rates of turnout for the cultural landmark are constantly increasing.

The Dubai Frame is one of the latest cultural and entertainment landmarks in the country, and a prominent edifice that frames the charming scenes and views of the ancient and modern city of Dubai within one frame, to form a bridge linking the emirate’s ancient past to its prosperous present. It is characterized by panoramic views of the entire city, and tells its story through time since its establishment through With success stories that culminated in her ambitious plans to achieve a prosperous future.

The Dubai Frame was opened in January 2018, and the visitor's journey includes three distinct experiences designed specifically to express the past, present and future of the Emirate of Dubai.

The municipality pointed out that the frame is considered the latest cultural landmark at the state level currently, allowing the visitor to learn about Dubai, ancient and modern, and its future. A panoramic view of the city, both old and modern, and sees the most important buildings and landmarks in the emirate, and when he descends, he lives in a virtual world for the view of our leaders for the next fifty years in education, health, infrastructure, etc., and access to space.

She added: "The Dubai Frame is a world-leading building with its unique design and attractive shape, enriching the tourist's experience of the emirate, and it constitutes a large percentage of the line of tourists visiting the emirate."

The journey inside the frame begins with an overview of this innovative project, then the visitor sets off to see the “Old Dubai Exhibition”, which uses audio, visual and sensory effects to tell the story of the rapid development that the city witnessed and how it turned from a fishing village to a thriving modern city. It also displays amazing images of Emirati heritage. .

Thanks to the 3D screens and special effects, visitors can enjoy a more realistic experience that displays “old Dubai” images, sounds, words and chants that were heard then and smells as if they are in front of them now, through the use of hologram technology.

Guests are then taken to a glass-fronted express elevator that takes them to the upper bridge of the Frame, an elevated platform that offers visitors unparalleled panoramic views across the city from 150 metres.

Visitors see the old neighborhoods of Dubai, which includes the areas of Deira, Umm Hurair and Al Karama on the north side, while on the southern side visitors see at the same time the towering skyscrapers that stand tall in the center of modern Dubai.

The wide flyover platform overlooking old and new Dubai includes innovative features such as augmented reality screens that allow guests to learn about the city's diverse highlights.

The flyover is also characterized by a breathtaking technology, whereby the visitors' path designed from smart panels turns into a transparent floor once walking on it, giving the visitor the feeling that he is walking on the air and enjoys a unique view of the frame and the surrounding area from above.

After descending to the mezzanine floor from the opposite side via the express elevator, visitors will enjoy watching the "Exhibition of the Future", which presents an interactive screen with virtual reality technology that displays an advanced perception of the city of Dubai until the next fifty years from now.

The Dubai Frame is 150 meters high and 93 meters wide, and more than 9,900 cubic meters of reinforced concrete and about 2,000 tons of solid steel were used in its construction, in addition to 2,900 square meters of laminated glass panels.

It is covered with more than 15,000 square meters of gold cladding made of stainless steel paper with circles inspired by the Expo 2020 logo.

The measurements of the "Dubai Frame" in its rectangular shape were inspired by the "golden ratio" which is 1.618, which many architects and artists believe constitutes an ideal model of structural balance.

Elevators reach the flyover over 48 floors in 55 seconds.

awards

The Dubai Frame received the Excellence Award from the Fourth Theme Parks Forum 2018, the best performance award for the year "Aspire Summit" 2018, the largest frame in the world - Guinness World Records - 2019, and it is the UAE national winner of the "Best Tourism and Leisure Project of the Year". In addition to the MEED Enterprise Quality Awards 2019 and Indoor Recreation Center of the Year - Theme Park Forum - 2019 and the Certificate of Excellence "Trip Advisor 2019".

• The visitors' journey in the Dubai Frame includes three distinct experiences designed specifically to express the past, present and future of the Emirate of Dubai.

• 3D screens displaying images of “Old Dubai” and enabling the visitor to enjoy a more realistic experience.

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