To say that the most popular "female celebrity" in the past two months or so, Lina Belle from Shanghai Disneyland must be one of them.
She is a cartoon doll that only "debuted" in Disneyland at the end of September this year.
The official introduction to Lina Belle is very simple. It is a pink fox who loves adventure and often looks around with a magnifying glass.
But it is such an image that has never appeared in any of Disney's animation works.
If you want to take a photo with Lina Belle, the queue time starts for two or three hours; its dolls and peripheral products become the "out of stock king"; on social platforms, Lina Belle's emoticons are overwhelming.
Because Shanghai Disneyland is located in Chuansha Town, Pudong District, fans also gave Lingna Bell a nickname that is close to the local culture: Chuansha Daji.
Lina Belle became popular, and onlookers might be puzzled.
But if you think about it, there is no essential difference between this and the popularity of many cartoon images before.
Decades ago, Mickey Mouse’s brave enthusiasm and Donald Duck’s awkwardness and kindness won the love of adults and children; in recent years, the female cartoon image represented by "Ice Princess" Aisha has grown into a lot of people because of her sassy personality. The idol in the heart of the post girl.
When it comes to Lingna Belle, the character's characteristics have become high-looking, cute in every move, and full of anthropomorphic emotional expressions in interaction with tourists.
All of these have precisely touched the heartstrings of a large number of young women and even some young men-and they happen to be the main customer group of Disneyland in the country.
Lina Belle's high popularity is by no means "out of thin air".
In the official setting, she appeared as a friend of Duffy Bear, the resident character in the park.
Before that, the Duffy family had many characters without animation support.
In more than 10 years, relying on Disney's step by step in marketing and innovation, the Duffy family finally had the explosive model Lingna Belle.
In recent years, domestic cartoon works frequently emerged praise, but whether from classical literature Monkey, us, or from zero to design a Luo black, bald and strong character, has failed to become a great commercial and IP cultural values.
In terms of local theme park construction, after a brief heat also in trouble.
"Chuan Sha Daji" may not be popular forever, but it is foreseeable that Disney will be able to hold the next image to succeed it.
These all show once again that successful IP can only be produced on a solid foundation.
There are so many popular people, even dolls can't escape this law.
Because in a video screenshot, the female tourist who took the photo with her was far away, and then some netizens said that Lina Belle had rejected her birthday wish to "wag her tail". This week, Lina Belle was sent to the hot search again.
Looking down along the hot search, it is simply scary.
Some people think this is a "black hot search" bought by competitors. Some people think that Lingna Belle has gender bias and feel unreasonable. Some people only like a certain Lingna Belle actor who thinks that other actors have no soul...
There is a familiar feeling, right?
Is not that the "rice circle" that set it?
Station side, pull step on, and finally evolved into abuse.
These adults seem to have forgotten, this is just a virtual image, doll clothing since it is under a different cast and crew, and of course there will be deviations in movement behavior, if indeed there were rude treatment, reflecting a complaint to the amusement park It is the solution.
The "rice circle" invasion is nothing new.
It's just that when a fox born from people's pens is also involved, we can't help but ask: which side is the illusion and which side is the reality?
Disney is known as the place to make dreams. Let Lina Belle be just another dream for every little child and big child, and let it be just a simple and happy fox.
Isn't that bad?
Luo Xiaoxiao