Variety shows are cultural products, and they are more and more like a mirror.
In 2021, what kind of variety show will eventually get high scores from the audience?
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In 2021, domestic variety shows will explode.
High-reputation variety shows such as "New Life in Drama", "Talk Show Conference", "Goodbye Lovers", "National Treasure Show Season", and "Millennium Dance" prove that the vitality and influence of high-quality variety shows far exceed imagination.
This year, the variety show market introduced new ideas, imagination was unprecedentedly stimulated, and more potential audiences and new fields were widely discovered.
Young viewers love the new-wave culture that inspires imagination, and they are also obsessed with classical and traditional art forms; they look forward to poetry from afar, but they are extremely concerned about the saturation of daily life and the closeness of intimacy.
Variety shows are cultural products, and they are more and more like a mirror.
We want to find answers in variety shows and confirm ourselves.
Reality shows are gradually given the expectation of caring for reality.
The more real you are, the more I love it, embracing the truth of life makes variety shows more moving
Looking back at the variety show market this year, the best works that audiences are willing to pay for are all related to the word "real".
We don’t need floating themes, hard-working celebrities, and fancy expressions.
The closer the variety show is to the world’s fireworks and follow the preferences and logic of ordinary people, the more it can take root in the hearts of the audience.
In 2021, talk shows are very popular, comedy shows are very popular.
The fourth season of "Talk Show Conference", "Annual Comedy Competition", and the fifth season of "Tucao Conference", let us be pleasantly surprised to see that comedy can "live" variety shows.
How amazing is the talk show stage?
The most obvious point is that the stage is not only for professional actors. Every ordinary person can be a talk show actor for at least 5 minutes.
On the stage of the "Talk Show Conference", we saw some "experienced people" who cross the border to talk about talk shows after get off work, which was pretty good.
They "tear a hole" to the days they take for granted, and use humor and "offensive" art forms to see something alive, allowing us to re-examine ourselves while laughing.
The improvement of this year’s comedy variety show is that performers can start from the analysis of daily life and unearth many issues such as marriage and love, parent-child views, workplace views, self-esteem identity, etc. in the complex "social jungle". "Stem", poked at us, but also comforted us.
For example, in "Annual Comedy Contest", "Internet Checkup", "Sanmao Defense", "Where is the Time" and other out-of-the-loop shows, the laughter is all born out of the anxiety and helplessness of reality, and the audience burst into laughter while laughing. Call "Someone is spying on my life".
Variety shows that have won hearts because of their embrace of reality, as well as "Dark Horses" unexpected by audiences such as "Drama New Life" and "Goodbye Lover".
A reality show "Drama New Life" focused on the themes of drama brought the small bridges and rivers of Wuzhen and the living conditions of the dramatists online.
Should I choose to give up my favorite one-acre three-quarter land on the stage for money, or would I rather not make money and stand under the spotlight?
It is not so much that the audience is watching a reality show, it is better to re-recognize the "drama people" and examine their real living conditions.
At the 8th Wuzhen Drama Festival, the dramas in "Drama New Life" were performed offline, and the venues were full, confirming the far-reaching influence of variety shows on the audience.
The documentary observation reality show "Goodbye Lover" is very brave to pay attention to the most heartbreaking "marriage truth": let the audience observe and think, how two familiar lovers separated?
Talking about breaking up and saying goodbye makes the temperament of "Goodbye Lover" and other sweet emotional programs "reverse".
"Goodbye Lover" now has a Douban score of 8.9 points. This reality show provides the audience with a "decent sense of reality".
The truth immersed in daily trivial matters is often the most touching and heartbreaking.
New theme blowout: offline to online, behind the scenes to the front
In 2021, the variety show market is calling for a "new" wind to come in.
Offline "script killing" and "room escape" have become social cultural labels for young people this year.
"Star Detective" and "Escape the Chamber", which are popular with evidence-based reasoning, are still hot; and more accurate and vertical "new products" have begun to appear, such as "Singular Script Shark" and "Meng Tan Tan Detective".
"Strange Script Shark" is a mix of "Script Killing + Board Games + Various Elements"; the reasoning reality show "Meng Tan Tan Tan Tang" is not only to solve the case, but also brings the audience back to the most familiar classic film and television IP in memory, and "in the play" People" reunited, and even rewritten the regrettable part of the original story through "second creation".
It is not new for mothers to be on variety shows, but the several "Mother Brand Varieties" in 2021 will more profoundly show the freshness of mothers in addition to working and cooking.
"time to work!
"Mom" focuses on working mothers and presents the differences and changes in the life of contemporary new women in two different environments: workplace and family; "Mom, you look so good", to create an exclusive fashion stage for mothers.
The mental background and needs of the mothers presented to the audience became more and more abundant.
"this!
It's Hip-hop" "This!"
It’s Slam Dunk, "We Who Are Strong in Boxing", "Supernova Games" and other sports reality shows, as well as "Winter Dream Covenant", which focuses on Winter Olympic venues, creating a rich "sports variety show." Atmosphere.
As long as there is a place for discussion, there is a chance to give birth to the budding variety show.
The "behind-the-scenes" occupations and types of work that are common in life have gradually become the subject of observation of reality shows.
The director’s competitive reality show "Director's advice" and "Let's start filming" brought a group of directors together to create PK, allowing you to peek into the film production chain, and at the same time, you can get a closer look at the daily pressure and anxiety faced by the director.
Programmers are also on reality shows, and "virtual life" can also become an idol, and the sense of futuristic technology and high-energy of variety shows rushes to the face.
The first domestic programmer reality show "Burn it!"
In "Genius Programmers", 20 top AI engineers and cyber security geeks are blindly selected to form 4 teams to solve the problems set by the program group within 48 hours.
Who can resist this famous scene where great gods gather to "IQ battle" with each other?
The domestically produced original animation image stage competition program "2060" brought 26 groups of producers and their V-life to the scene, bringing a unique virtual music stage.
Like real idols, virtual images will grow and progress in competition, and they also need to be loved by audiences by virtue of their charm.
2021 tells us that there will always be opportunities for innovative products that respect audiences and understand young people. If there is a lack of creativity and active water, the "integrated N-generation" will inevitably decline, and we cannot always rely on IP to "lie down and win."
In-depth exploration of the inner needs of young people to form a hot spot for discussion
In 2021, will variety shows understand young people better?
There is a significant expansion trend in the variety show section of marriage and love, such as "Signs of Heart 4", "Twenty Years Old", "90 Dating Agency", "Parallel Time and Space Meet You", "Only One Day to Love", "Daughters' Love 4", etc. The audience started the "chasing drama" mode of true feelings.
Some people are particularly "upper", and some are embarrassingly "toes on the ground".
We will always talk about the topics in the "intimacy field", and the audience is willing to listen to and ponder the sentimental opinions of others.
The "traffic password" hidden behind this wave of "love fever" may not be that everyone wants to fall in love, but that everyone wants to understand how to grow up in love.
This audience not only likes to watch others fall in love, nibbling CP in front of the screen, but also like to see how other people do internships and find jobs.
Reality shows in the workplace have ushered in a new round of heat this year: "Thank you", "You who are shining", "We who are new to the workplace"... These types of shows extend to medical, financial and other fields that are unfamiliar to the public. The career pictures spread out one by one, arousing the curiosity of the audience.
In addition, workplace variety shows highly focus on the psychological dynamics of newcomers in the workplace, tending to present the immaturity and small entanglements of each person's subtleties, not afraid of shortcomings and limitations, bravely moving forward with enthusiasm, and thus can more arouse empathy among young audiences.
In 2021, some reality shows that show sunshine, ease, positive attitude towards life, or focus on friendship and connection, will open up a small world.
"Fifty Kilometer Taohuawu", in the suburbs of Beijing, 15 guests lived together for 21 days.
Through the lens of reality show, the audience observes the quite experimental social illustration of the contemporary group; the reality show "It’s just a teenager", which focuses on good friends travel, allows each audience to see the ideal travel mode: if you and your best friend Traveling by car together will be more enjoyable and enjoyable.
Music competition shows have always been a "conventional battlefield" for young audiences.
This year, "Brother Who Overcomes Troubles" is unique, with "memory of the times" as a unique entry point, to provide everyone with a "memory killing" stage.
The "Youth Rap Project" that discovers and trains new rap singers, the original music variety show "Do you listen to my music", and "Tomorrow's Creation Project", etc., show a different temperament from previous years: the sense of creation is higher than the sense of performance, and it is more important to young musicians. The display of "original" talent has been enhanced.
In 2021, the "Youth Card" variety show will focus on audiences of specific ages, circles, and occupations, with a more detailed narrative tone, and greater efforts to explore group psychology.
Depth and meticulousness have created a discussion explosion and tension in the program, causing a circle-breaking effect.
Intangible cultural heritage has become the protagonist of the stage, and the classical meaning is closely integrated with the trendy expression
This year, many cultural variety shows, let the traditional culture "break the wall", the national style and the national tide out of the circle.
Intangible heritage art has become the protagonist of the stage, and the classical meaning is closely integrated with the trendy expression.
"Chinese Poetry Conference" still has a strong market appeal; "China in Classics" integrates the form of "TV + movie + drama", so that the classics "live" on the TV screen; "Miaomo Chinese Heart" Interpret Zhang Xu's cursive script with a rock music, and show the rhythm of cursive script vividly and sensibly.
"National Treasures·Exhibition Season" interprets the legend of national treasures in a more flexible and graceful way. It can reveal the silent era with a classical dance inspired by the Shang and Zhou dynasties; it can also use a musical to enter the Qianlong period of the Qing Dynasty. The farming and commerce map is for exporting wallpapers, which interprets the dialogue between the East and the West.
Starting from "Tang Palace Night Banquet", Henan Satellite TV launched "A Wonderful Tour of Qixi Festival", "A Wonderful Tour of Mid-Autumn Festival" and "A Wonderful Tour of Double Ninth Festival" and other "Chinese Festival" series. The plots are combined to set off a cultural carnival in every timeless traditional festival.
The stunning intangible heritage stage, such as the "big movie"-like plot presentation, created beauty and created our expectations for the next traditional festival.
The follow-up dissemination of these programs proves that the variety show we need is not just an after-hours entertainment, not a fast-moving consumer goods, it should also carry the mission of spreading traditional culture and youth culture.
Varieties featuring dances such as "Dancing Years" and "Dance Students" have aroused the audience's attention and pursuit of beautiful Chinese dance. A classical dance can be screened on social networks, attracting netizens to explore related historical dynasties.
For example, Pandan "xianghege" has been viewed more than 100 million times on Weibo topics.
Classical art is no longer a static memory in historical annals and murals, nor is it the "background color" of pop culture, but a protagonist who plays a unique role on the stage.
This year, you will find that traditional culture welcomes all bold and innovative variety shows and all profound and vivid ways of telling stories.
In the variety show, we can also find the traditional cultural codes, and from this we can go deep in history.
Shen Jiequn Source: China Youth Daily
Version 09 on December 07, 2021