A web drama in Zhihu and Douban's evaluation is very different. The film and television industry is facing a new test in the era of double-speed drama

　　Shouldn't you take the ratings of netizens seriously?

　　A web drama directed by "Manslaughter" director Ke Wenli has aroused heated debate after its airing. On December 1, the score of the drama on multiple platforms was finally announced: Douban was only in over 5 points, and it was marked by more than 100,000 netizens. Among them, one-star or two-star reviews accounted for nearly 60%; but the recommendation index of Zhihu rose from 85% of the open score to nearly 90%-in the past cases, the reputation of Zhihu and Douban was roughly the same. , But this time it was totally different.

　　The huge difference between different platforms has caused many netizens to question the drama’s “deliberately low score” on Douban. In addition, in recent years, the rating platform represented by Douban has been engulfed by the “Pink Black War” and fell into one star. Sports" and other quagmire, the scoring mechanism represented by Douban and the attributes of the weather vane are once again questioned: to what extent can the scoring become the criterion for judging a drama?

And as the short comment or starring mechanism becomes more entrained or attacked, as people increasingly bring personal statements other than the quality of the drama into the ratings-as recently appeared in the comment section of "The Master of the House" A large number of netizens who were targeted at the "cat abuse incident" and even scored a star-all convey this message: the score is more and more linked to public opinion, rather than just pure word of mouth.

　　Word of mouth split

　　Watching dramas at double speed increases the gap between public perception and professional knowledge

　　The word-of-mouth controversy of "Female Psychologist" on Douban is mainly concentrated in the following aspects: the editing is too cool, and they are not satisfied with the layout of the plot in the workplace. The psychological counseling, plot trend, and character settings in the Tucao drama "do not meet expectations" and "do not meet imagination".

　　But Zhihu netizens have another interpretation. They think that many details in "Female Psychologist" are taken very professionally and meticulously, which not only breaks the public's stereotype of psychological counseling, but also makes it clear about psychological counseling and psychiatrists. The difference between basic concepts and other basic concepts, and the play also shows many common social psychological problems, and provides universal combing and solutions, which are worthy of everyone's attention and discussion.

　　This split of word-of-mouth is also reflected in the barrage of the drama, with the voice of "Tucao" and "two or three brushing away" at the same time.

　　To a certain extent, this reflects the existence of a "dimension wall" between public perception and professional knowledge, and the current habit of "watching dramas at double speeds" and "shuang dramas only at the top" has undoubtedly increased the gap between the two.

It is not difficult to find that most of the audience who gave negative reviews of "Female Psychologist" only watched the first two episodes of the plot. Many netizens thought that they had rashly given negative reviews without watching the subsequent plots. "The drama" is unfair, and "Female Psychologist" "even if it has flaws, it is certainly not that bad."

　　In recent years, many practitioners have also begun to call for the "relaxation" of Douban ratings. Many of them think that Douban's scoring mechanism is more suitable for movies, but it is not suitable for drama series. On the other hand, it is the deviation of the user group": Douban’s literary and youthful attributes are strong, and national dramas that are at the "bottom of the chain of contempt" are often demanded. ".

　　What's more, in the era of "double speed watching", the vast majority of audiences would not concentrate on watching the drama, but the long shots, high suspense, and technological sense of the film style of "Female Psychologist" undoubtedly created many audiences' views. The drama is uncomfortable, and a lot of information has not even been obtained.

Therefore, it is not surprising that "bad editing = terrible bad" appears in the comment area.

　　As the first episode of the theme of psychological counseling in a national drama, it is inevitable that it needs to be weighed in multiple dimensions such as review of the drama and audience acceptance, and "Female Psychologist" will inevitably have flaws.

And everyone's viewing experience is subjective and one-sided.

If it’s because of “unsuitability” or “dislike”, or not a “shuang drama” that the public is familiar with, or even commenting on it within a day or two of the broadcast, then the consequences can be imagined: high-scoring works on the platform will become more and more similar. After all, only plays with the same routine and stepped in the comfort zone of the audience can get high scores.

So, when the average audience wants to use the score as a reference for entering the pit, are these stars really fair enough?

　　Fan circle culture

　　"Traffic" brings enthusiasm, and it is easier for "bad reviews" to take advantage of

　　At the moment, in line with industry practitioners, many ordinary viewers have begun to "relax" the ratings, because in many people's eyes, the "moisture" (no matter black or red) of the rating platform is often exceeded, especially for works with the participation of traffic stars. , "Black Water" and "Awkward Blow" fly together.

　　In the industry, "blacking" and "buying good reviews" are both routine operations. However, it is the consensus of the industry that "blacking" is cheaper and easier to keep pace. Therefore, "one-star bad reviews" are often more difficult to prevent and basically unavoidable. .

　　"As long as there is traffic (stars) participating in the drama, there will definitely be an opponent, and there is more than one opponent, "end" to score 1 star, personal attacks in the comments. How high is this score? The drama also suffers. "People in the industry have long been helpless against the invasion of this "fan circle culture". "As everyone knows, domestic dramas are not so easy to find, and are their shortcomings hard to find? As long as they start broadcasting with a rhythm, every black is accurate. ."

　　Coincidentally, "Wind up Luoyang", which was originally scheduled to start broadcasting at 8 pm on December 1st, was delayed for nearly an hour due to "technical reasons", but Douban Dianping had "launched on time", "Awkward Hei" and "Nothing". Brain blowing" Qi Fei, the scene was chaotic for a while.

Prior to this, there have been several "one-star sports" and "black powder battles" in national dramas. For example, the youth workplace drama "Beautiful Li Huizhen" was bombarded by bad reviews on the night that Di Lieba won the Golden Eagle Award. The review increased by more than 30,000, and the score plummeted overnight; after Zhao Liying and Wang Yibo's "You Fei" went live, the comment area has become a place for fans to fight. ...

　　From the perspective of industry insiders, although "traffic" has brought enthusiasm, it is more likely to allow "bad reviews" to take advantage of, causing a backlash in word-of-mouth.

Because it is more difficult to distinguish the authenticity of "black-brushing", especially at the beginning of the broadcast-watch out for anxious viewers to give scores in one or two episodes-these scores are often not too high-and the black reviews can be justified. Sandwiched in it, the whole rhythm is brought up.

"So in recent years, domestic dramas have also become more and more difficult to produce high-scoring works. It is not that the level of actors and performances has dropped greatly." People in the industry have pointed out that Douban's mechanism is also easy to use: "If you watch The first few reviews were rated 1 star and 2 stars. If you come to a 4 star, it seems that you are particularly not advanced and tasteless."

　　Scoring mechanism

　　Douban scoring system, when the rectification is in progress

　　As early as 2015, Douban founder Abei used a long article "Eight Questions on Douban Movie Ratings" to answer the platform's scoring mechanism and the question of scoring. His answers are still applicable today, but they are faced with endless problems from all sides. Recently, Douban launched a new processing mechanism-the display mechanism of the short commentary of Douban movies.

The announcement pointed out that the short comment area only displays part of the short comments, which are screened by algorithms based on factors such as time and popularity, and displayed randomly.

Short comments that are not related to the film or contain personal attacks before the film is released will be collapsed, and their scores will not be counted in Douban's score.

However, as of press time, Douban has not yet given more specific standards and operating specifications for defining "bad reviews."

　　A few days ago, Douban also announced that all group response functions will be suspended until December 17th.

Earlier, many teams on Douban announced open-ended rectification. It is worth noting that as early as June this year, Douban announced that it would continue to carry out special work to rectify the chaos in the rice circle. At that time, Douban stated that the special action will target the online rice circle. Outstanding issue.

Under the country’s “clear and clear action”, the guidance and sorting of the “fan circle culture” still needs to be further regulated and reorganized.

　　The discussion of popular dramas is also an excellent opportunity for the industry to conduct self-examination, and it is also an opportunity to open up the audience's horizons and break through prejudices.

It is precisely because the series has to carry novel topics or involve gray areas that have not been discussed before, it needs to challenge a completely different path from "sprinkling sugar" or "shuangju".

Therefore, simple and rude short reviews or ratings are even more difficult to generalize and apply across the board.

　　When the main creators of film and television are pioneering innovations, refreshing the narrative type, breaking the shooting style, etc., if this creative enthusiasm and expression of the original intention are both reluctantly "speed watching drama" and the "one star movement" of fan circle culture If it is extinguished, then this will not only hurt the creators, but also hinder the market, and the ultimate loss will undoubtedly be the most ordinary audience.

　　Text/Reporter Yang Wenjie Coordinating/Man Yi