Why Queen Letizia made a masterpiece in Stockholm with her H&M dress

• Queen Letizia debuts two dresses in one day (and a Spanish brand) to say goodbye to Sweden

The day after her arrival in Stockholm, she already surprised us with a lady look that included a

brand from the Puig group, gloves and a

And that night she gave the bell by wearing a long dress from

eco-friendly line

Conscious.

The next day, she opted again for the made in Spain, with a pink dress from

and a blue one from

But

when you know that those looks are going to be analyzed to the millimeter by the press around the world and that millions of people are going to comment on them?

We turned to

to explain it to us.

And the first thing he tells us is that "the clothes worn by the queens, in this case Letizia and Silvia from Sweden,

between those in charge of this issue from both royal houses."

THE SUCCESSFUL H&M DRESS

Fernández focuses on the long H&M dress, a model that the Swedish heiress, Victoria, had already worn.

According to the expert, this choice is a

in terms of protocol, as it achieves several objectives.

Doña Letizia with a dress from the Conscious line by H&M and the Flor de Lis tiara.

On the one hand, since this dress is a Swedish brand and Victoria has already worn it, letting Letizia wear it now "represents the good relationship between the two royal houses and the objective of the trip, which was none other than to strengthen

To this must be added, continues Fernández, that "H&M is an affordable brand, at street level. Therefore, with this election, Queen Letizia also sends the message that she is

and close to the citizens."

Another plus of the dress: by belonging to the brand's Conscious collection, of a marked ecological character, Doña Letizia also transmits "the support of the Spanish Royal Family to the

.

And to finish, we must consider the jewels that the Queen chose to accompany that dress, Fernández emphasizes: "The

and the jewels of passing [those that belong to the royal jeweler and pass from a queen to another], thus achieving the perfect balance. Swedish brand dress and Spanish jewelry. All this means

in terms of strengthening relations between Sweden and Spain and in terms of highlighting the Spain brand. "

THE QUEEN WEARS IT, SALES GO UP

A brand whose best ambassador in terms of fashion is Doña Letizia.

As Modesto Lomba, president of the Association of Fashion Creators of Spain (ACME) says, in this area "the Queen plays a role that has a direct impact on our companies and the great interest it generates is

of the brands ".

On her last day in Stockholm wearing a Pedro del Hierro dress.

"The Queen has a fundamental role in the promotion of Spanish fashion firms", emphasizes the designer, also a support that he considers necessary for the industry of the sector: "In Spain there are more than

That is why at ACME we have always expressed the importance of the Royal Household being aware of this and that wearing Spanish fashion is part of the institutional work of their majesties. "

According to the criteria of The Trust Project

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