Since the end of August, a new store has been installed in the Cap 3000 shopping center in Saint-Laurent-du-Var, near Nice (Alpes-Maritimes).
The concept ?
Sell unique, luxury, second-hand pieces to respond to the circular economy trend but also to the demands of customers who want “Gucci bags from three years ago,” explains Catherine, the store manager.
Unlike the Internet, it is not a consignment shop and customers are assured of having genuine products thanks to certification from an auctioneer.
A "first in France", proudly blurted out Felipe Goncalves, managing director of Cap 3000, in Saint-Laurent-du-Var, near Nice. Since the end of August, he has set up a “concept store” for the sale of second-hand luxury products within the shopping center. “The idea was to check the circular economy box while introducing brands like Louis Vuitton or Hermès at Cap 3000”, confides the creator of the project.
Thus, at Corso Collector, customers find "unique pieces, which were all bought at a different time by a different person", specifies the manager.
Louis Vuitton's Keepall travel bags or Chanel classics, mainly leather goods but also Hermès squares, jewelry and belts from the brands already mentioned and more.
All this at “much cheaper” prices.
Catherine, the store manager, explains: “When for a new handbag, the brand sells it for 7,900 euros, we are at 4,400 euros for example.
"
"This is not a consignment"
To find these products, Corso Collector calls on an auctioneer who identifies, evaluates, buys but above all certifies their authenticity. All are second-hand but "one in two is in new condition", assures Felipe Goncalves. If ever the damaged corners or the slightly worn stain do not appeal to customers, the store has a partnership with Atelier 23.11, which has relocated its expertise from Paris to come to the Côte-d'Azur and which offers the renovation and the pampering of everything sold by the store, on request.
“We also organize, once a month, expert days where people can come with their bags in the event of being picked up.
But we are not a consignment shop and we do not take back, exchange or refund ”.
The general manager justifies: "It was too much organization".
A "very good start" in three months of opening
“It's accessible compared to new,” comments Guillaume, 30, who came with his family. And then, we can come and see, we can touch and it's certified. It changes the Internet even if it is still a budget to put 8,900 euros in a Hermès bag. "The store manager assures us, however, that the profiles of buyers are very varied and that in three months of opening, it is a very good start:" There are some who make collections, others who pass and who have a crush and then some who are depressed and who comfort themselves in this way. But we also have a lot of men with special requirements. "
The client from Nice wanted, for example, Yves Saint Laurent. "We don't have any more", answers Catherine. New products arrive every ten days. "We also have a notebook with all the specific requests that we send to the auctioneer," shows Catherine, who also mentions a WhatsApp business to follow all the news without moving.
She adds: “What is most wanted are often pieces that brands no longer make, that were on catwalks, or else, as for Hermès, where customers usually wait between 6 months and 2 years to obtain a bag.
Here, the rarest and most expensive piece is a Kelly bag, at 36,000 euros.
We have a lot of customers who take the time to think about it before buying, which is normal for the budget.
But often when they come back, someone has already got hold of them.
What also pleases a lot is that the products have lived experience and a history.
This is surely the recipe for success.
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A fundamental trend at Cap3000
Felipe Goncalves affirms that the opening of this concept store "is in line with the underlying trend of the shopping center" to be eco-responsible.
On the presence of many brands that are doing
fast fashion
, the manager replies that they are all the same involved, "to different degrees but we pay attention".
The center will also organize an event to highlight the brands in their responsible actions.
"We want to be the link with corporate social responsibility (CSR)".
He adds: “We have always been attentive to this
green vibe
.
It is in this line that we launched Capsule, that we integrated Kilo shop.
Everything that is vintage, thrift store, and eco-responsible is also part of the image of Cap3000.
"
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