Hate reggaeton? We have bad news for you: it is still a global trend

• Bad Bunny "Last year I hid, I was afraid of the outside world, of the people, of the world. I didn't feel good"

• C. Tangana "In Spain we do not claim many things because we have a stupid cultural complex"

• Rauw Alejandro "There was a lot of reggaeton in the street, we were a bit monotonous"

A few days before the barrage of lists with the best songs, albums, artists, videos and hip-shaking of the year begins, the music industry has both eyes on what, since the explosion of streaming, is the mother of all the lists:

. And for those who, like James Rhodes, do not understand the massive success of reggaeton and Latin urban music, it is not good news: for the second year in a row

- the first time that someone repeats in the first place-, and the top 5 of artists and songs with the most pull in Spain are dominated by Latin rhythms, with Rauw Alejandro at the fore. Only C Tangana has stood up on the albums with

in second place.

"We have been seeing for a few years how genres are evolving in such a fluid way that saying Latin music and associating it only with reggaeton does not make much sense," says Melanie Parejo, Head of Music for Southern Europe at Spotify.

"Our parents spoke a lot about Abba, we have lived through the Korean pop revolution, but

. So much so that Bad Bunny, who was there last year because he had released three albums, this year he has not published any and has achieved the same result. The hegemony of Latin music remains unbeatable ".

Rauw Alejandro sweeps Spain

Sticking to the coldness of the numbers,

: artist, album and song most listened to. "I think it's something that has a lot to do with the type of song that

, almost a beach bar anthem, very happy and festive," says Parejo.

In this it is also possible to perceive a change in trend caused by the pandemic, with listeners taking refuge in themes radiant with positivity and with that unmistakable summer flavor.

Along the same lines,

has swept as the most listened to female artist in a list in which the Argentine María Becerra appears for the first time, directly to third place.

"Aitana has proposed a very interesting strategy. She released an album (

) that connected a lot with her fan base and expanded it, but when she listened

to

and they did the remix, she has achieved incredible numbers not only in Spain , but also in Latin America in general. "

BTS at the forefront of the k-pop phenomenon

Beyond Spain and the second year of the reign of the Puerto Rican bad rabbit, in the first positions in the list of the most listened to in the world, the triumphant return of Taylor Swift stands out and the third place on the podium for the Korean

, each supported on two record releases that have mobilized their respective fan bases. But the most surprising thing, according to the song, album and female artist most listened to is the resounding debut of

, a Californian actress and singer of Filipino origin who became a new global pop star in less than a year.

The last girl out of the factory Disney launched the

at the beginning of the year

, which is close to 1.2 billion views, and in May released Sour, an album devoted almost entirely to a love break with a melancholic touch of youthful anguish sprinkled with icing sugar and the odd bit of alternative rock.

This not-so-dark version of Billie Eilish, who has disappeared from the top positions, has taken the cake and adds another song (

) to the top 5. According to Parejo, "that gives a bit of a measure of the level of

of the younger generation and how they react. When they like a song they listen to it over and over again and establish a tremendous level of loyalty with their favorite artists. "

Seen this 2021 of bachata and merengue with a marked Latin accent,

"Nobody can know it, but what is clear is that music in Spanish has come to stay. It is getting into the top of Italy, France ... It is something that has been happening for several years, but now we are beginning to see how it crystallizes really ", concludes the head of Spotify in Spain.

Ozuna already said it before the pandemic: "those who think that reggaeton is not music will have to shut themselves up at home."

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Know more

• Spain

• Spotify

• Latin music

• Taylor Swift

• Billie eilish

• Bad bunny

• C Tangana

• music

• culture

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