Chinanews client, Beijing, November 27th (Reporter Yuan Xiuyue) Recently, many people have been screened by "Student Zhang" on Douyin.
39 videos have more than 6 million fans, and they have been on the Douyin hot list for many consecutive days. At most, five or six topics are on the hot search at the same time, even "Why is Zhang so popular" and "How great are the details of Zhang's video?" Derivation becomes the content of everyone's research.
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Who is "Student Zhang"?
In the short video, he is an older bachelor from a rural village in Yingkou, Liaoning.
Judging from the content alone, his short video is very simple, recording his daily life in the country.
In the morning, I wake up naturally and open the floral curtains to see the weather.
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Take out a pair of socks under the pillow, put on clothes and shoes, and fold the quilt.
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Feed the cats, dogs, and chickens at home first.
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Have a simple breakfast and eat Liuwei Dihuang Wan daily.
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Then close the door and lock it, and put the key under the window sill that the whole network knows.
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Riding a three-wheeled electric car, I called my good brother Er Tao to the canteen Karma (buy meat) to cook.
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After a satisfying meal, the video ends.
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It's such a simple running account, but it has been played out of tricks.
Some netizens analyzed that the shooting techniques and editing techniques of "Student Zhang" video are very professional. The first angle of hand-held selfie increases the sense of substitution. The objective lens shot with a fixed bracket allows people to see the whole picture. One action has multiple shooting angles, about 7 minutes. The short video contains more than 200 sub-shots.
Coupled with the popular German Divine Comedy "Aloha Heja He", many netizens can't stop watching it.
Some people ridicule, this is the use of professional shooting techniques, high-end editing rhythm, showing the simplest and crudest bachelor life.
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Some people also said that the video of "Student Zhang" restored the life in the northern rural areas. It was simple and happy, and it was very healing and decompressing after watching it.
Others believe that the video of "Student Zhang" creates a sense of familiarity in life, with fixed characters and events, such as Liuwei Dihuang Wan that often appears, washing hands with only two fingers, constant background music, and so on.
But in the familiarity, as the seasons change, there are many new things happening, which makes people feel fresh.
There are often burdensome content in the video, which makes people laugh.
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Some people analyze that this is inseparable from an in-depth observation and a high degree of condensed rural life.
Nowadays, "Student Zhang divides studies" is spread on the Internet.
Why did "Student Zhang" take pictures of rural life?
Does he have a team?
On the 26th, "Student Zhang" specially posted a video in response to the popularity and revealed his behind-the-scenes production.
"Student Zhang" said in the video that he is actually an ordinary and authentic rural person. He usually takes pictures of mountains and rivers, some local customs in his hometown, and some delicacies in his hometown. Those who want to use this short video The way to let more people know and understand, there is nothing else.
In the comment area, he also said: “In fact, I am a rural person who loves life. I accompany a few friends with two brackets every day.”
After the fire, what do you want to do?
"Classmate Zhang" said frankly: "In fact, to tell the truth, you can't do without the countryside, that's all."
For a strong team, "Student Zhang" also responded.
He said that recently many great gods think and understand this way, but in fact, he is the only one who works from content to shooting to editing, and finally to the finished product.
"So every day you see Student Zhang posting works at 5 o'clock in the afternoon, 6 o'clock in the afternoon, and even later at 9 o'clock. In fact, it takes a while to do it alone."
In the video, "Student Zhang" also demonstrated how to take a video alone.
Shoot with a mobile phone, borrow a small stand, a big tripod, etc., and then edit on the phone, and use the phone to complete the whole process.
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In the era of short video, the fire of "Student Zhang" is reasonable.
Ordinary people have more opportunities to show themselves, and without high cost, they can express themselves with only a mobile phone and make works that people love to watch. This highlights the importance of creativity.
From "Li Ziqi" to "Student Zhang", why do you like to watch works about rural life?
In addition to its excellent content production, this is also the characteristic of today's society. More and more people are leaving their hometowns to a vast world and fighting for the future of their families.
The countryside in the short video gives many steps forward with short pauses, and the "ideal life" can be glimpsed from the shots of the bloggers, generating alternative satisfaction.
This is also the current focus of some short video platforms. The hashtags of #我的乡生活#录实生活#新农人计划2021 in the video cater to the current trend.
We call for more good works to show the charm of rural life.
But as a reminder, life is not all elsewhere. While watching short videos, don’t forget to have a good meal.
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